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the demand generation vs lead generation debate

Demand Generation vs Lead Generation – According to Experts

Plus, The Top Demand Generation and Lead Generation Strategies that Helped us Grow at Oz A lot of B2B companies are familiar with the demand generation vs lead generation debate- though a number of marketers persist in using the two terms interchangeably. While it’s rare that you’d be corrected for that error in nomenclature, lumping them together isn’t that helpful for your marketing strategy – demand and leads are two very different things. Leads are the promise of a sale – it’s a potential…

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B2b Demand Gen

The Top 11 B2B Demand Generation Best Practices

The rules of B2B marketing are in constant flux. You might come up with a killer recipe for content that will be completely obsolete in a couple of weeks. It’s harder to keep up with B2B demand than it is to follow the comment stream on a live White House Press Conference – blink for a second and you’re bound to miss something huuuuuge. The best we can do is to try to stay apprised of where marketing is headed…

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20 Interesting Blog Ideas and Tactics We Use to Come Up With Them

Pretty much every company worth their salt has their own blog these days. Content marketing is one of the biggest drivers of growth and ROI and is also relatively cheap compared to other channels. In return for the nominal investment, you get subscribers, great stuff to fill your social networks and validation in your industry, not to mention other perks like developing partnerships with rad companies and the ability to reach even wider audiences. But frankly, coming up with new…

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5 Tactics to Thrive in the Future of Blogging (Backed by Experts & Science)

Blogging has seen quite a ride, hasn’t it? In the past 20 years or so, it’s gone from online diaries to personal communication tools to marketing machines leveraged by businesses large and small. Blogs are pretty unrecognizable from what they used to be just five years ago. And five years from now, they’ll have changed again. With millions of blogs out there, and more being created every day, the blogging space is influenced by more trends and more individuals than…

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The Best B2B Lead Generation Ideas Based on Budget

It isn’t difficult to find B2B lead generation ideas. The problem is in choosing which ideas might work for your company and then getting those ideas implemented. It takes a lot more than merely seeing an idea to make it successful. You have to get buy-in, budget, time to create and implement it, and tools. So we thought, how can we help you implement more B2B lead generation ideas? By listing them out based on your resources and assets. “B2B…

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These are the Most Powerful Marketing Automation Strategies of the Year

Marketing automation is gaining popularity rapidly, especially amongst companies that want to optimize their email lead generation and prospect nurturing process. In fact, there are nearly 11 times more B2B organizations using marketing automation today, than in 2011. What’s driving adoption? It works. Check out 12 benefits of marketing automation here. The marketing automation strategies presented below will be fairly easy to implement on almost any automation software, and are relevant for businesses at varying stages and with various levels…

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The Ultimate Guide to Content Marketing Conferences in 2016 (Fall Update)

Content marketing conferences are hands down one of the best ways to gain insight into the latest trends and changes in the world of content marketing. And they offer an awesome opportunity to connect with industry leaders and peers. And the best part is that there are SO MANY conferences, all across North America – some specialize in Inbound while others focus on social media and everything in between. Here’s a list of the content marketing conferences you shouldn’t miss out…

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All You Need to Know About Content Marketing vs. Traditional Marketing

Way back when, before I became a content marketer, I thought I had a good understanding of the nuts and bolts of content marketing vs. traditional marketing: content marketing referred to “blogs,” and traditional marketing referred to TV or print ads. I basically thought that companies created blog content to draw customers to their business, and that’s where content marketing efforts started and stopped. Now that I’ve been doing this for years, I’ve learned that while “blogs” (like this one!)…

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Is Marketing Art or Science? This Post Will Make You Think About it Differently

The question that marketing folks grapple with on a daily basis – Is marketing art or science? – has been explored inside and out. It’s been asked a million times by strategists, CEOs, clients, sales teams and everyone in between and the resounding answer seems to that, duh, it has to be both. They are two sides of the same coin – you need artistic vision and creativity in order to produce compelling content and you need scientific data and…

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7 B2B Marketing Strategies that You Need to Be Using This Year

Is your company using these crucial B2B marketing strategies?  Did you know that 51% of B2B businesses don’t have a marketing strategy in place? WTF? Are we the only ones that think this is crazy? How can you succeed if you don’t know where you are going? Getting a well-defined marketing strategy in place is a crucial aspect of developing your business, and the only way you can consistently distribute your brand message.  What follows are several B2B marketing strategies…

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Oz Content Technologies, Inc.
73 Spring St, Suite 507
New York, NY 10012