Anne Monique Pace

How to Tell a Great Story by Exploiting your own Experience

About a month ago, when we were still trapped in the insufferable humid heat of summer in New York, one of my colleagues made a humorous comment that stuck: “I wonder just how many content marketing blog posts include the phrase “Writing is hard?”” Since then, I’ve privately vowed not to use that line again in my own work, save in the retelling of this brief moment. But yet, the message remains so firmly planted within the minds of writers…

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3 Surprising Ways Machine Learning is Being Used In Advertising

If you’re a bit of a tech geek like me, you’ve probably caught wind of the newest technology trend that has the scientific community buzzing. Machine learning: the future of the next millennia of human advancement, presumably, or at least our newest tool breaching the gap between what machines can do and what needs to be done by human beings exclusively. But what exactly is machine learning and what can it do?   What is Machine Learning? “Machine learning is a…

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New Tech Promises to Replace Manual Editing for Quality Content

Keeping your writing simple is usually beneficial. Writers and readers alike agree to this fundamental fact, among them Carver, Paley, Beattie, and Ellis. In the content marketing world, Shane Snow even goes as far as to support the argument for clear writing with data in his reading level analysis article that was published in January. In his article, after comparing the respective reading levels of several popular books and articles (both fiction and nonfiction), he comes to a fittingly simple,…

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3 Easy Steps to Go From Spark to Thesis in your Content Writing

As a writer, you probably have a pretty good idea what subject you want to write about, even if you haven’t come up with a specific angle or started writing. Maybe you’re supposed to be writing a post about writing, or maybe you’re supposed to be writing about research or social media. You might even be asked to write about something fun, something that ties in pop culture with your industry. But all of those subjects aren’t ideas. They are…

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Be your own Hero: Take the Hero’s Journey and Triumph with your Content Marketing

Some people deal with challenges by being totally present, by grounding themselves in reality and confronting their problems with brute strength. Me? For better or for worse, I’m more of a fantasist and whether the challenge is personal, academic, physical, or work-related, I often find myself dramatizing a bit, and mulling over my favorite fictional success stories, my literary and cinematic heroes in the process. Somewhere in my subconscious, I make myself the hero of my own story—I face monsters,…

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4 Reasons Taylor Swift is Actually a Content Marketing Guru

Unless you’ve been living under a rock, you know that Taylor Swift is everywhere, and it doesn’t take a genius to figure out that her success comes from more than her catchy music and winning personality. The young pop star clearly understands what her brand is and how to get her message across. Of course, as a marketer, I couldn’t help but notice how much attention her personal brand attracts and the ease with which she’s become adored by a…

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Ripping off the Experts: How to Write Stellar Blog Posts like a Bat out of Hell

About a year ago, Neil Patel posted an article with a big title, “How I write eight blog posts a week while running two companies.” Wow. Yeah, that seems like a lot to do. He’s not the only overachiever though. Not to be outdone, Buffer’s Kevan Lee wrote a story earlier this year that boldly stated, “We publish four posts per week on the Buffer blog, each post at least 1,500 words (and typically over 2,000). I write three of…

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3 Ways to Supercharge your Content with Data

I haven’t been working in content marketing for very long, and yet I can already anticipate one of the reactions I’ll get when I tell people what my job is. A look of skepticism and curiosity, then: What do you write about? How often do you write? How do you come up with ideas? Or, if I’m dealing with a particularly shameless inquisitor… Are any of your stories true? At first, that last question baffled me. Why are my scruples…

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