All Posts By

Becky Bicks

content marketing vs. traditional marketing is an important debate

All You Need to Know About Content Marketing vs. Traditional Marketing

By | Advertising and Media, Content Marketing | No Comments

Way back when, before I became a content marketer, I thought I had a good understanding of the nuts and bolts of content marketing vs. traditional marketing: content marketing referred to “blogs,” and traditional marketing referred to TV or print ads. I basically thought that companies created blog content to draw customers to their business, and that’s where content marketing efforts started and stopped. Now that I’ve been doing this for years, I’ve learned that while “blogs” (like this one!) are certainly one of the most critical components of content marketing – they only represent a slice of the content…

Read More
a guided look at the branding process

Your Complete Guide to the Branding Process

By | Advertising and Media, Content Ideation, Content Marketing, Startups | No Comments

Growing up, I went to a small school that ended in 8th grade. This meant that for high school, I headed to a new school, with strangers who didn’t have any preconceived notions about who I was. Since I was entering an all-girls’ prep school in Tennessee, I decided I’d become the ultimate southern prep. Over the summer, I spent my days shopping for polo shirts, buying Lily Pulitzer skirts, and investing in the latest Patagonia pullovers. When I walked in the first day of high school, I wanted it to be clear: I was a preppy person, who would…

Read More
lead capture pages ensure visitors don't get distracted by anything else enticing

Everything You Need to Know About Lead Capture Pages

By | Advertising and Media, Content Marketing | No Comments

The human attention span is a mysterious thing. I consider myself a pretty focused person, but I can’t tell you how many times a week I experience a sequence like the following: I sit down on the couch about to drink a beer, when I realize I forgot a bottle opener. So I get up and head to the kitchen to find one when I notice that a bouquet of flowers in a vase on the counter is wilting. I go to pull off a few dead petals, then notice that the water is murky. So, I decide I should change…

Read More
SEO quotes can shed insight into the enigmatic process

52 Nifty SEO Quotes that will Expand Your Grasp of Search

By | Advertising and Media, Content Marketing, SEO, Social Media | 4 Comments

If you read our piece last week on digital marketing quotes you might have  noticed one very important element of digital marketing that was left out of the collection – the oft-discussed, ever-enigmatic SEO (and quotes about it).  Leaving SEO quotes out of that first assemblage wasn’t actually an oversight. What really happened when I started to sort through all my marketing quotes was that I noticed that quote after quote was an SEO quote in some capacity; in fact, there were nearly twice as many SEO quotes than any other subject I’d focused on. It shouldn’t have been surprising to…

Read More
Digital marketing quotes can help inspire your marketing efforts.

50 Digital Marketing Quotes that Will Make You a Smarter Marketer

By | Advertising and Media, Content Marketing, Creativity, Social Media, Technology, Writing | No Comments

If you spend any time on social media these days, there’s a good chance you’re friends with a quote person. You know – one of those people who crams their feeds with occasionally uplifting, but unbearably cheesy quotes from famous figures, like: “Be the change you wish to see in the world” –Mahatma Gandhi, or, “Be yourself; everyone else is already taken.” –Oscar Wilde Full disclosure: in high school, I was a quote person. My locker, notebooks, MySpace Profile and even AIM away messages were filled with heartwarming couplets from Dr. Seuss poems, lines from Rilke’s Letter to a Young…

Read More
Many benefits of marketing automation make marketing simpler and more effective

12 Benefits of Marketing Automation that Will Vastly Improve Your Life

By | Advertising and Media, Content Marketing, Technology | 2 Comments

Automated technology is in the process of revolutionizing our lives — almost in a Jetsons-esque way. Don’t believe me? Today, we have access to refrigerators that tell us when we’re out of milk, smart washers and dryers that do our laundry while we’re at work, and connected thermostats that regulate temperatures automatically to save energy. One group of people who are particularly benefitting from the wonders of automation is marketers. New technologies are allowing marketers to get their messages out to the right people at the right time (without having to be at their computers 24/7), and the benefits of…

Read More
Reflective skyscrapers, business office buildings.

10 Insanely Epic Marketing Innovations that Will Inspire Your Content

By | Advertising and Media, Content Marketing, Creativity, Uncategorized | No Comments

I’m going to let you in on a little secret: I am a huge content marketing nerd… and sometimes I get REALLY excited when I come across really unique, powerful content marketing innovations. Of course, I love blogs, ebooks, white papers as much as the next guy – but what really gets me inspired is something that feels new or unexpected: a moving video that makes me cry, an interactive piece that blows me away with stunning visuals, or a game that keeps me entertained for hours. These content marketing creations are inspiring, and often, if they’re done really well, they have…

Read More
Single robot, standing out among the mass of robots

15 Powerful Content Analysis Tools that Will Up Your Content Game

By | Content Ideation, Content Marketing, SEO, Writing | 3 Comments

When I was in high school, I always dreamed that someone would invent a device that would scan my papers before I turned them in, then let me know what grade I would get in advance. That way, I could either quit working on a project and go to the mall – or spend time improving the work to make sure I ended up with a decent score. Fast forward to today. My high school days are long gone – but that dream has actually come to fruition – in the form of content analysis tools. I spend my days creating content…

Read More
inbound lead generation

How to Unlock Inbound Lead Generation: a Simple Guide

By | Advertising and Media, Content Ideation, Content Marketing | No Comments

I don’t know about you, but as a content marketer, I am pretty stoked about the continuous growth of inbound marketing and the lead generation potential it has. For the most part, I find disruptive marketing tactics online (like pop-ups, banners, and pre-roll videos)annoying. Who wants to see a video advertising a car when all you really want to do is read an article about who Becky with the Good Hair is? Luckily, the landscape of digital advertising is shifting. Because of things like the rise in ad blockers and the ability to avoid ads on mobile devices, companies are…

Read More

6 Powerful Content Ideas to Boost Your B2B Blogs

By | Advertising and Media, Content Marketing, Writing | 2 Comments

If you’re a content marketing person like me, you’re probably well-versed in the importance of B2B blogs – and you’ve probably also seen all those oft-quoted statistics about what your blogging can do for your B2B company. (If not, check out this great roundup of B2B blogging stats compiled by Hubspot…. did you know that companies that use blogs receive 67% more leads than those that don’t?!) Blogging is a great way to drive up awareness about your company, and it’s also an excellent strategy for branding yourself as a thought leader. But, unfortunately, many B2B marketing blogs or trade…

Read More