Becky Bicks

5 Important Reasons to Make More of Your Content Interactive

Obviously, we’re the biggest believers in content marketing. Marketing with content is a permission marketing tactic that works. (According to recent surveys on content marketing impact, more than 65% of B2B content marketers think that their content marketing delivers business value). Content marketing is also a great way to share your unique knowledge with the world and brand yourself as a thought leader. But just like us, a lot of people are believers in the power of content. And thus, the internet…

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3 Insanely Effective Ways to Come Up with Visual Ideas

I’m a content marketer, so when it comes to words, I’m pretty confident. It doesn’t really stress me out to come up with new ideas for blogs, newsletters, or even catchy social media posts on the fly. I have my tried-and-true ideation methods for thinking up something interesting to write, even when I have writer’s block. But when it comes to generating visual ideas? That’s a whole different story. Ask me to come up with a logo for your company,…

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10 Reasons Why Your Gated Content Isn’t Helping with Lead Generation

On the surface, gating your content behind a form seems like a pretty straightforward way to increase your lead generation – in fact, when you get to the end of this article you’ll have the option to sign up to download one of our coolest new content pieces. You tell people you have some awesome content, they hand over their information to get it and, voila, a new customer is born. Unfortunately, the effectiveness of gating content isn’t that simple. In…

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50 Awesome Social Media Content Ideas for Killer Posts

Every year around the end of December, I consider making the same new year’s resolution: give up social media. It’s a huge time suck, it can be distracting, and sometimes, it feels downright depressing. (Have you ever binge-read through Facebook’s curated news? Especially in an election year? #bleak) However, when January rolls around, I never actually stick to my resolution – partly because social media is more fun than working sometimes — but, also, because it’s is extremely important –…

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The 22 Best Blog Title Generators on the Internet

Blog Title Generator Tools There are a lot of blog title generator tools out there. Most of them are free and some have more functionality than others but they are generally all pretty useful in their own right. Here's our take on some of the most popular ones. Portent This blog title generator has been around for a while and is handy and easy to use. Just enter your keyword and hit enter and you’ll get one potential title at the…
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10 Ideation Techniques And Methods

The oversaturation of info on the web means that coming up with great content ideas is more important than ever. But it's also starting to seem harder than ever to churn out consistently good ideas. Sure, the easy access to pervasive tools like Google means that you can find whatever you're looking for right when you're looking for it. But this convenience has also made us a bit lazy when it comes to our ideation techniques. Let’s not forget that Google is a search engine…
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4 Easy Ways to be Awesome at Mobile Content Marketing

Here’s the deal. It seems like we’re facing the end of an era — The Age of the Desktop Computer. Now that we have lightweight tablets to tote around, smart watches to wear on our wrists, and internet-connected phones that fit in a breast pocket, desktop computers are becoming obsolete – which means we’re shifting to a world in which people will only be accessing the web from small, portable devices. According to a report on mobile Internet usage by…

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How to Spruce Up Your Content Marketing for the Holidays

Even though supermarkets across the country have been blasting Christmas carols since the day after Halloween, we all know the holiday season doesn’t officially start until Thanksgiving has come and gone. While this cheery time of year means family vacations and time off of work for lots of people, it shouldn’t signal a time to take a break from your content marketing efforts. In fact, the holidays are an excellent time to harness the power of content marketing – to…

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5 Reasons You Shouldn’t Underestimate the Power of the Marketing Podcast (With Infographic)

There’s no question that today, digital publishers and businesses with an online presence need to focus on inbound marketing in order to succeed. After all, with ad-blockers on the rise and people consuming their media on-demand, the best way to bring customers to you is to give them high-quality content to let them know how valuable and trustworthy you are. Now, obviously, one huge part of inbound and content marketing on the web is blogging. It’s important, and everyone who…

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How to Beat Ad Blockers with Great Content Marketing

Internet marketers and publishers are starting to get more and more worried about the rise in ad-blocking technology. The Interactive Advertising Bureau (IAB) freaked out when they found out that Apple’s newest iOS would allow ad blockers, calling them wrong and unfair — but promising to introduce less invasive ads that people won’t want to block immediately. It’s clear that the world of digital marketing is going to be affected by this shift, but, is there really a reason to…

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