Catrinel Bartolomeu

The Guru of Transmedia discusses the Future of Content: A Q&A with Jeff Gomez

When Hollywood wants blockbuster story worlds like Avatar, Pirates of the Caribbean, and Men in Black to generate successful sequels and to stretch across all kinds of media, they call on Jeff Gomez, CEO of Starlight Runner Entertainment. Gomez can pull apart a script or novel or game design and assess exactly what makes it “mythically great” (or not so hot), and then offer a way to fix or build upon its world so that it can be extended as different…

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I Know What You’re Feeling: an Inside Look at Unruly’s Emotional Analytics

This might be TMI, but I once had shrink who liked to say (repeatedly), “feelings aren’t fact.” I hate to break it to her, but neuroscientists and academics beg to differ, arguing something more along the lines of “feelings make facts.” Studies show that people rely on emotions to make most decisions — including buying decisions. fMRI neuro-imagery shows that consumers primarily use emotions, rather than features and facts to make decisions. Advertising research reveals that the emotional response to an ad…

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The Secrets of Creating Viral Content

You’ve heard about astounding success stories like this before: a digital media startup opens up with a big idea, targets a particular niche and then intends to fully leverage the power of social media – and breaks the internet. But you’ve never gotten the behind the scenes insight before, the secrets behind how those teams make decisions to publish content. Enter LittleThings,  the leading lifestyle destination for inspiring, uplifting, and inspiring content. Since its launch in September 2014, LittleThings has experienced…

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How did one company increase sales by 52% using creative ideation?

Catholic Knights Insurance has one unique marketing constraint: it only sells insurance to Catholics. They’re a team of experts, so after establishing market leadership in quality healthcare and successfully defending various lawsuits against their company, the Catholic Knights decided to grow their top-line. To figure out how to do it, they called up innovation consultant and author Bryan Mattimore. Together, they focused on one primary ideation technique — opportunity redefinition — to increase sales. The results were stunning. Six months…

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5 Simple Insider Tips on How to Buy SaaS

Laziness, properly executed, can actually reap great rewards. In a refreshing counter-narrative to today’s productivity-obsessed culture Hlade’s law states, “if you have a difficult task, give it to a lazy person; they will find an easier way to do it.” In fact, it’s only a certain type of lackadaisical genius that could have bestowed upon our society miracles like the elevator, the microwave, and the Clapper. The lazy automate. Paradoxically, we the lazy are often willing knuckle down now, just…

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For SEOs, a Halloween Surprise: Google Plus Authorship Is UNDEAD again

In a surprising change in direction, Google’s Gary Illyes recommended that webmasters continue to include “authorship markup,” in their source code and not remove it as it may become useful again. Illyes, who works as a Webmaster Trends analyst, spoke to an audience today at the Search Marketing Expo in New York, didn’t give many further details, although many in the crowd of specialists were blown away. In August of 2014, Google had not only decommissioned authorship but had reportedly stopped processing the…

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Quality content is correct: future tech helps verify the truth

“An earlier version of this column was published in error. That version included what purported to be an interview that Kanye West gave to a Chicago radio station in which he compared his own derrière to that of his wife, Kim Kardashian. Mr. West’s quotes were taken, without attribution, from the satirical website The Daily Currant. There is no radio station WGYN in Chicago; the interview was fictitious, and should not have been included in the column.” This is an…

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You are only human. How topic models can help direct the deluge of data

About a decade ago, my father started downsizing. The first place I saw the evidence was his desk. The loose magazines were gone and so were the bookshelves, paper trays, and binders. But I guess the severity of the situation didn’t really hit me until one day I found myself in his closet, where he had compiled perfectly folded rectangular stacks of t-shirts, shorts, and long sleeve shirts, each of approximately the same size and quantity. He’d eliminated all excess.…

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Avoid the Research Black Hole: Transform your Writing with a solid Research Stack and Method

We humans are seekers. We nurse an innate craving for experience, revelation, and value. We long to unearth diamonds in the rough, discover hidden treasure, or worse, to uncover the truth. Unfortunately, when you’re working on a deadline, “the need to know” can really screw you up! And if you’re “searching” rather than “researching” a story idea, an amorphous investigation can actually get your further away from a defined writing topic. I know the seduction of the search intimately. There’s…

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