All Posts By

Mary Barbour

experiment for interesting blog ideas

20 Interesting Blog Ideas and Tactics We Use to Come Up With Them

By | Content Ideation, Writing | No Comments

Pretty much every company worth their salt has their own blog these days. Content marketing is one of the biggest drivers of growth and ROI and is also relatively cheap compared to other channels. In return for the nominal investment, you get subscribers, great stuff to fill your social networks and validation in your industry, not to mention other perks like developing partnerships with rad companies and the ability to reach even wider audiences. But frankly, coming up with new and interesting blog ideas can be exhausting. If you are finding that the ideation is sometimes the most time-consuming aspect…

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Beautiful still life with professional art materials, close up

Is Marketing Art or Science? This Post Will Make You Think About it Differently

By | Advertising and Media, Content Marketing, Creativity | No Comments

The question that marketing folks grapple with on a daily basis – Is marketing art or science? – has been explored inside and out. It’s been asked a million times by strategists, CEOs, clients, sales teams and everyone in between and the resounding answer seems to that, duh, it has to be both. They are two sides of the same coin – you need artistic vision and creativity in order to produce compelling content and you need scientific data and analytics to see what’s working and continue to improve your strategy. Perhaps the better question to ask is which should…

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7 B2B Marketing Strategies that You Need to Be Using This Year

By | Advertising and Media, Content Marketing | 5 Comments

Is your company using these crucial B2B marketing strategies?  Did you know that 51% of B2B businesses don’t have a marketing strategy in place? WTF? Are we the only ones that think this is crazy? How can you succeed if you don’t know where you are going? Getting a well-defined marketing strategy in place is a crucial aspect of developing your business, and the only way you can consistently distribute your brand message.  What follows are several B2B marketing strategies and tactics that can help boost lead generation, increase ROI,  and boost your overall sales. What are B2B Marketing Strategies?…

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The 11 Best Corporate Storytelling Examples of All Time

By | Advertising and Media, Content Marketing, Creativity, Uncategorized | One Comment

Storytelling is a big buzzword in marketing these days, and there are plenty of corporate storytelling examples to prove how powerful it can be when its done well. In the digital age, winning the marketing game is all about getting an audience to connect with your brand – and the best way to do that is with a story. Humans are naturally drawn to stories because they elicit emotion – and emotion is what sells. Studies show positive emotions toward a brand have far greater influence on consumer loyalty than trust and other judgments based on attributes. Advertising research reveals emotional…

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How to Find and Nail Your Social Voice

By | Social Media, Writing | No Comments

Does your company lack strong social voice? Here’s a common scenario: A company seems to have it all – awesome concept, generous funding, a tight marketing strategy, audience demand and sweet content – and logic would follow that things would be rolling nicely along. But for some reason, you aren’t building your audience as quickly as you’d hoped and your efforts are falling a bit flat. One of the most common problems that companies face is the lack of a distinctive social voice, your customers, literally, cannot tell who is talking to them. Without a deliberate and consistent voice, it is difficult…

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Generating Local Leads That Are Worth Your Time

By | Advertising and Media, Content Marketing, Uncategorized | One Comment

If you’re running a small business, you know how great it can feel to have new leads find you online and reach out to you. It usually means you’re just a step away from converting someone into a bonafide, paying customer! That is, until you find out that they’re calling from 12 states away and are looking for a service they can personally interact with or a store they can actually visit. That’s where the importance of generating local leads comes into play. Everyone is super jazzed about the idea of lead generation to their site – but for many small…

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growing your email marketing database

So You Want to Grow Your Email Marketing Database?

By | Advertising and Media, Content Ideation, Content Marketing, Research, Uncategorized | 2 Comments

One thing most companies these days are obsessed with is growing their email marketing database. Using the Internet is an excellent way to do so – and get more customers – since there are lots of people that hang out there. (In fact, nearly 3.2 billion people are now using the Internet worldwide!) However, getting advertising content to the people you want to draw in is becoming more and more difficult, due to a variety of factors: the rise of adblocking, Google’s vigilant attempts to filter out fluff and the general consumer aversion to unsolicited materials (etc., etc.). That’s why of…

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Unique Opt-In Forms that Make us Want to Give It Up

By | Content Ideation, Content Marketing, Social Media | No Comments

As we delve deeper to the content gate debate, I inevitably keep thinking of my own complicated experience with gated content. Despite what’s probably an initial universal desire to flee, gating content remains one of the best lead generation tactics out there. I’ll be clicking around a site, deep in a post and I’ll catch a headline out of the corner of my eye, or a pop-up at the bottom of the page. More info, yes! Form, ugh! But more often than not, if I’m already getting good information, I give up the email address. I’m also more likely to…

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social media conferences in 2016

The Ultimate Guide to 2016 Social Media Conferences – August Update

By | Advertising and Media, Content Marketing, Social Media | 3 Comments

You might think that the whole point of social media is for humans to connect on the internet – not face-to-face. But in fact, one of the best ways of ramping up your social media game is by strategizing in person at social media conferences. Conferences like these can help you meet others tackling the same challenges that you are (i.e. getting your audience to listen and think you’re awesome) and keep you abreast of changes in the way the game is being played. No matter what your role in social media is, whether you’re a CMO, community manager, head…

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ideation workshop ideas

How to Run an Ideation Workshop that Actually Leads to Innovation

By | Content Ideation, Creativity, Research, Startups | One Comment

Innovation isn’t simple. Coming up with new ideas when you’ve already been doing something for a long time can feel daunting, especially if everyone on your team is well-entrenched in the processes you’ve set up and the brand/voice/tone/identity you’ve spent years establishing. That’s why the ideation workshop exists – it is a powerful tool to help you get out of the stale modes of thought that can start to dull even the sharpest minds over time. It’d be hard to find a successful CEO who doesn’t agree that innovation is the key factor for growth, so that means without it, there’s…

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