Mary Barbour

How to Run an Ideation Workshop that Actually Leads to Innovation

Innovation isn’t simple. Coming up with new ideas when you’ve already been doing something for a long time can feel daunting, especially if everyone on your team is well-entrenched in the processes you’ve set up and the brand/voice/tone/identity you’ve spent years establishing. That’s why the ideation workshop exists – it is a powerful tool to help you get out of the stale modes of thought that can start to dull even the sharpest minds over time. It’d be hard to find…

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9 Tricks to Make Sure Your Marketing Tanks in 2016

We’re back at the office with our new sweaters, cool gadgets, and fading hangovers and our brains are swirling with predictions about what’s to come in 2016. Everyone on the internet is forecasting winners, announcing what you absolutely MUST do to win, which is why we’re going to take a minute to remind you that what you DON’T DO is just as important. If you want your business to succeed you don’t want to waste money or commit these garish…

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2016 Roundup: Coolest Content Marketing and Tech Tools

The new year is upon us and it’s time to gear up for our 2016 content marketing strategies! Yeah right, you’ve all been working on these for months and are still scrambling to make sure your editorial calendar is on fleek, all your writers and strategists are on the same page and that you aren’t missing out on any of the amazing tools you could be taking advantage of to make sure that this year is your most successful year…

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Is Marketing As We Know it Dead? The Machines Are Taking Over!

Our generation has sort of grown up with the idea that machines are something to be feared. From Terminator to Minority Report to the imposing scariness of Star Wars’ IG-88, the idea of robots taking over the world is one that has always kinda terrified us but also one that is starting to get more and more realistic. And maybe it’s not something to be so scared of after all – everything from cars to car vending machines to houses…

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What Does the Rise of Beacon Technology Mean to Content Marketers?

Imagine walking down the street and getting a buzz on your cell phone telling you that the winter jacket you fell in love with while browsing jcrew.com has been marked down by $60. You look up to realize you are standing outside of the J. Crew store on Broadway – how easy it would be to just stroll in and take advantage of the new sale. Or what if you just strapped on your skis and headed out on the mountain…

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What Your Brand Needs to Know About Native Video Ads

You know when you’re reading The Onion and after you’ve read the main headlines and have scrolled through the page, you see a section called “Lesser News From Around the Web” that looks like other news stories but is actually filled with paid ads for the last Puppy Flower bouquet or a pair of hi-top sneakers that you searched for on Amazon? That, my friend, is called native advertising. Native advertising is getting a ton of hype these days, but…

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Quality vs. Quantity in Content? Surprise. You Need Both to Win.

The debate about how often to publish content isn’t a new one. But it is an important one. Experts have many different points of view on the topic and it makes sense that everyone wants to weigh in. The business of content production is huge right now and as the lines between agencies, publishers and software continue to blur, companies are right to wonder how much time and money to funnel into CM. There are dozens of publishing models, ranging…

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SEO and Content Marketing: A Love Story

So…we all know what content marketing is. And we all know what SEO is. And, if you’re like most organizations you probably have a team or at least a person or two responsible for addressing each, right? But have you ever stopped to think about how that might present a problem for your company? When we started here at Oz, most of us had had the experience of working in agencies where content and SEO were totally separate, and maybe…

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1 Interesting Analysis of the Unusual Power of the Listicle

The listicle isn’t a new concept. In fact, Catrinel, our Head of Content, is pretty certain that it was actually invented by Buddha. The three universal truths…the eightfold path to enlightenment… the five precepts. He was quick to organize his thoughts and beliefs about human existence into lists, and most humans are quick to do the same, too. As Megan Garber discusses in “The Tao of the Listicle,” our culture has been obsessed with lists “from the accounting of Mesopotamia…to…

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Twitter rolls out “Promoted Moments” Sooner than Expected

Two weeks after releasing their new ‘Moments’ feature, Twitter has already given advertisers a chance to take advantage of their brand new ‘Promoted Moments.’ Last week we did a rundown of the new feature, which strives to make Twitter more digestible by curating collections of tweets around a particular topic in order to present a fuller picture of a selected news story. Now the new product is getting its first advertiser. Backers of the new movie Creed, including MGM, Warner…

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