Mary Barbour

How to Unlock Beginner’s Mind and Boost Creativity

If you’re like me, you probably feel overwhelmed by all the content that already exists. When I sit down to start writing, the sheer wealth of information and amount that has already been written on any given topic can be so daunting it makes it’s hard to even begin a new piece. I know I’m not the only one. As writers, publishers, and marketers, we all want to become experts in our field and be above the fold when it…

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Twitter Moments: How Does the New Feature Affect your Marketing ?

Twitter “Moments,” was released on October 6, 2015, and some industry analysts are already calling it the company’s most important feature EVER. That’s a lot of faith to place in one bit of new functionality. But Twitter, a company which just years ago was the young unicorn we jockeyed while galloping into the Internet age, is now, according to some experts, merely a sick horse. So the stakes are high–but if the former group is right, Twitter may be revived,…

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How to write emotional content that makes people feel things

When you write something, make a video, an animation, hell even a slide deck, your ultimate goal is to get people to look at your work, learn something, maybe even enjoy what you made. Or maybe not. Maybe you want to just hit publish and forget this ever happened. But for the purposes of this article let’s pretend you care. It can feel so hard to get readers to pay attention to and engage with what you’re saying. You put…

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How to Keep up with the Ever-Evolving Marketing Persona

The key to reaching your target audience in marketing is understanding your customers. Getting to know them from the inside out is a crucial part of actually engaging them with your brand and your product. That’s where marketing personas come into play. The Psychology of Personas   Personas stem from the work of psychologist Carl Jung, who describes them as “the mask or façade presented to satisfy the demands of the situation or the environment and not representing the inner personality…

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Video content marketing tools and tips for small businesses

If you’re in the business of creating online content, you already know that video is one of the most powerful tools out there. Whether it’s on Facebook, YouTube, Instagram, Snapchat, Twitter, your own personal blog or some other platform, video is killing it in a big way. It’s not just that we love video content (we do), it’s that the biggest companies are behind the trend. Just this year Twitter launched video autoplay in newsfeeds, Facebook started offering paid video…

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The World According to Trump: What “The Donald” Can Teach Us About Content Marketing

It’s hard to use the Internet these days without coming across some kind of news about Donald Trump. Regardless of what his political critics might say, from a marketing perspective the man is absolutely fascinating. He’s a real estate developer, TV personality, entrepreneur and, currently, a leading presidential candidate. He has gigantic gold hotels, apartment buildings and casinos emblazoned with his name – he even has a menswear line and produces his own branded vodka? His TV show “The Apprentice,”…

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Moody? This new Productivity App tells you when to Focus

As a writer, artist, self-declared thinker, etc. etc., I’m constantly contemplating reality and our perception of it, even as I try to hide from it and all the hard questions that go along with living on this planet. It’s been said a million times before but the lives we lead seem to be largely guided by our perception of what we are doing and where we are in life. What’s that oft-quoted statistic? “Life is 10% what actually happens and 90% how…

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What’s a Chief Marketing Technologist and How do I Get to be One?

The traditional head of marketing has been facing a changing landscape over the past few years. The information age already put the role through a tailspin and now the era of ‘Big Data’ means that marketing specialists are expected to manage an influx of data and tech on a scale that they probably never saw coming. This data-driven marketing strategy is pretty much par for the course these days – so what does that mean for traditional marketers? CMO: Shrinking…

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1 Vital Editing Tip to Make You A Better Editor Instantly

“If it weren’t for editors, writers would never drink.” – George RR Martin One well-known fact about writing is that writers are not always great editors. In fact, writers are often very bad editors. They tend to be married to their work in a way that makes it easy for them to overlook flaws both tiny and monstrous. Having an editor, whether it’s a peer, colleague or hired help, is at the heart of a writer’s success, and anyone who…

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Bored by high tech? You’ll love the power of pen and paper

We’ve come a long way since the days of writing by candlelight with a quill pen and an inkwell. Writers today have a deluge of writing options at their fingertips, from basic notetaking apps to MS Word to brain-mapping programs like FreeMind or long form writerly gizmos like Scrivener. We can write on our laptops, desktops, smartphones, tablets – even on our watches! And being able to save our work into the cloud makes it super easy to access, write…

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