Mary Barbour

Bored by high tech? You’ll love the power of pen and paper

We’ve come a long way since the days of writing by candlelight with a quill pen and an inkwell. Writers today have a deluge of writing options at their fingertips, from basic notetaking apps to MS Word to brain-mapping programs like FreeMind or long form writerly gizmos like Scrivener. We can write on our laptops, desktops, smartphones, tablets – even on our watches! And being able to save our work into the cloud makes it super easy to access, write…

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How to Make Your B2B Content More Shareable

Okay so you’ve worked hard to get your publishing cadence up to cruise control speed and you have a steady flow of content in the pipeline. This is great news for you and your team and, these days, a rare position to find yourself in. Hypothetically it should be smooth sailing from here, right? So why aren’t you getting the traction you want on your posts when you put the time and money into creating awesome, souped-up content that your…

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Tips to Make Sales and Marketing More than Just “Frenemies”

Marketing and Sales have historically been at odds with each other, which is totally counterintuitive to the mutual goals of the two teams. Marketers think salespeople are lazy and sales teams are constantly frustrated with marketers for not drumming up enough leads. While this rivalry generates a little healthy competition between the two teams, it’s actually kind of annoying. The bottom line is that aligning your marketing team with sales will make your job easier and your work more productive.…

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In Memory of Oliver Sacks: A Thinking Animal in a Beautiful World

“Above all, I have been a sentient being, a thinking animal, on this beautiful planet, and that in itself has been an enormous privilege and adventure.” Neurologist and acclaimed author Oliver Sacks died this Sunday at the age of 82. He was truly a pioneer in his field, and his work and stories have left a lasting legacy in the worlds he touched. Sacks was known for using his patients’ disorders as the basis for beautiful and humbling meditations on…

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10 Content Creation Tech Tools That Will Make You a Better Writer

Congratulations! You’ve chosen to work in a field that looks like it may actually keep you employed for at least the next few years. According to Smart Insights, content marketing was rated ahead of big data, marketing automation, and mobile marketing as the top digital tool of the year. While this is great news, it also means stiff competition in an already crowded market. Thankfully, the era of the content farm is over, (Unless Vice is right, which it’s not)…

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5 Uncommon Ways to Use Twitter Lists for Effective Content Ideation

Staying on top of industry news and knowing what’s important to your customers is a crucial part of B2B marketing and the key to meaningful content production. If you’re like us, you probably find yourself drowning in a deluge of news bits, helpful tips, blog posts to keep up with and more. Twitter is an especially chaotic place to hang out – it’s supposed to help you parse through the shitstorm of content whirling around, but sometimes it seems like…

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Better Content Ideation through Lateral Thinking: Finding Tricky Answers to Easy Questions

Sitting down to write an article can be a daunting task. Where do you start? How do you organize it? Even if you have a great story idea, how do you make it interesting or write about it in a way that hasn’t been done before? According to Kapost, 99% of content marketers see the need for a constant and steady stream of ideas as crucial to content marketing. However, only half of marketers report having enough ideas to fuel…

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When Clicks Won’t Cut It: Use Internal and External Metrics to Determine the Real Value of your Content

 It’s hard to tie content to revenue, and so plenty of companies do it poorly with metrics that don’t actually tell the full story. Numbers concerning clicks, page views and shares don’t tend to fly when you’re trying to convince the higher ups that you deserve more content spending. So how do you start to go about painting a better picture of ROI on your content production and tying it back to your sales funnel? Three things that stop you…

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How to Repurpose Content like a Pro (and Make Your Good Ideas Last Twice as Long)

Producing and distributing marketing content that your customers find engaging and compelling can grow into a time-consuming and costly task, so it’s important to milk your best content for all it’s worth. Repurposing content is a killer way to get more traction out of the stuff that has performed well with your audience. Not to mention, everyone is doing it. Almost 60% of marketers reuse content two to five times in order to generate “snackable” content based on assets and…

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You Are SO Worth It: How to Convince your Manager to Invest in Content Creation

One of the biggest challenges that content marketers face is idea generation. Content marketing depends on both quality and quantity and you can’t sacrifice one for the other if you want to maximize your marketing efforts. Generating quality ideas is, of course, at the core of content marketing but you also need a steady stream of said ideas flowing through the pipeline to ensure that material is fresh and that you are consistently providing your customers with the kind of…

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