Seth James

The AI Controversy: How to Debate AI at a Party

You’re at a holiday cocktail party, it’s work related. Everybody is talking about everybody they know. You don’t know anybody, but you do know something: artificial intelligence will change your life and, it’ll change marketing. Artificial intelligence (AI) is the art of making computers think. Machine learning is a type of AI that gives computers the ability to learn without being explicitly programmed. Machine learning helps  computer programs teach themselves to grow and change when exposed to new data. You…

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How to Avoid Information Overload and Keep Teams Productive

Donald Trump and Kim Kardashian are teaching anthropology to a chimpanzee. “Beauty is why humans are nature’s exception. It’s really the center of culture,” says Trump. “Part of the beauty of me is that I’m very rich.” Kim nods in agreement and takes a selfie. “There’s a lot of baggage that comes with our species, but it’s like Louis Vuitton baggage.” The alarm clock saves you from the recurring dream. But the beeping transitions seamlessly to Facebook,Twitter, and Instagram alerts.…

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How to make the most of an editorial meeting

Pit bulls are beautiful pups, but they don’t always make great content. Neither do chocolate chip banana pancakes. Nonetheless, pups and pancakes were center stage at our editorial meeting, which started ten minutes late for the fourth time running. Sound familiar? You Can Have More Productive Editorial Meetings Our team spends a lot of time together. We have to feel like a team. But if we don’t generate fresh content at a dizzying pace, we’ll end up freelancing. Our interests,…

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