Content Ideation

the demand generation vs lead generation debate

Demand Generation vs Lead Generation – According to Experts

Plus, The Top Demand Generation and Lead Generation Strategies that Helped us Grow at Oz A lot of B2B companies are familiar with the demand generation vs lead generation debate- though a number of marketers persist in using the two terms interchangeably. While it’s rare that you’d be corrected for that error in nomenclature, lumping them together isn’t that helpful for your marketing strategy – demand and leads are two very different things. Leads are the promise of a sale – it’s a potential…

0
Read More
B2b Demand Gen

The Top 11 B2B Demand Generation Best Practices

The rules of B2B marketing are in constant flux. You might come up with a killer recipe for content that will be completely obsolete in a couple of weeks. It’s harder to keep up with B2B demand than it is to follow the comment stream on a live White House Press Conference – blink for a second and you’re bound to miss something huuuuuge. The best we can do is to try to stay apprised of where marketing is headed…

0
Read More

20 Interesting Blog Ideas and Tactics We Use to Come Up With Them

Pretty much every company worth their salt has their own blog these days. Content marketing is one of the biggest drivers of growth and ROI and is also relatively cheap compared to other channels. In return for the nominal investment, you get subscribers, great stuff to fill your social networks and validation in your industry, not to mention other perks like developing partnerships with rad companies and the ability to reach even wider audiences. But frankly, coming up with new…

0
Read More

Your Complete Guide to the Branding Process

Growing up, I went to a small school that ended in 8th grade. This meant that for high school, I headed to a new school, with strangers who didn’t have any preconceived notions about who I was. Since I was entering an all-girls’ prep school in Tennessee, I decided I’d become the ultimate southern prep. Over the summer, I spent my days shopping for polo shirts, buying Lily Pulitzer skirts, and investing in the latest Patagonia pullovers. When I walked…

0
Read More

15 Powerful Content Analysis Tools that Will Up Your Content Game

When I was in high school, I always dreamed that someone would invent a device that would scan my papers before I turned them in, then let me know what grade I would get in advance. That way, I could either quit working on a project and go to the mall – or spend time improving the work to make sure I ended up with a decent score. Fast forward to today. My high school days are long gone – but that…

3
Read More

How to Unlock Inbound Lead Generation: a Simple Guide

I don’t know about you, but as a content marketer, I am pretty stoked about the continuous growth of inbound marketing and the lead generation potential it has. For the most part, I find disruptive marketing tactics online (like pop-ups, banners, and pre-roll videos)annoying. Who wants to see a video advertising a car when all you really want to do is read an article about who Becky with the Good Hair is? Luckily, the landscape of digital advertising is shifting.…

0
Read More

3 Insanely Effective Ways to Come Up with Visual Ideas

I’m a content marketer, so when it comes to words, I’m pretty confident. It doesn’t really stress me out to come up with new ideas for blogs, newsletters, or even catchy social media posts on the fly. I have my tried-and-true ideation methods for thinking up something interesting to write, even when I have writer’s block. But when it comes to generating visual ideas? That’s a whole different story. Ask me to come up with a logo for your company,…

1
Read More

So You Want to Grow Your Email Marketing Database?

One thing most companies these days are obsessed with is growing their email marketing database. Using the Internet is an excellent way to do so – and get more customers – since there are lots of people that hang out there. (In fact, nearly 3.2 billion people are now using the Internet worldwide!) However, getting advertising content to the people you want to draw in is becoming more and more difficult, due to a variety of factors: the rise of adblocking,…

2
Read More

The Secrets of Creating Viral Content

You’ve heard about astounding success stories like this before: a digital media startup opens up with a big idea, targets a particular niche and then intends to fully leverage the power of social media – and breaks the internet. But you’ve never gotten the behind the scenes insight before, the secrets behind how those teams make decisions to publish content. Enter LittleThings,  the leading lifestyle destination for inspiring, uplifting, and inspiring content. Since its launch in September 2014, LittleThings has experienced…

0
Read More

Unique Opt-In Forms that Make us Want to Give It Up

As we delve deeper to the content gate debate, I inevitably keep thinking of my own complicated experience with gated content. Despite what’s probably an initial universal desire to flee, gating content remains one of the best lead generation tactics out there. I’ll be clicking around a site, deep in a post and I’ll catch a headline out of the corner of my eye, or a pop-up at the bottom of the page. More info, yes! Form, ugh! But more…

0
Read More

Oz Content Technologies, Inc.
73 Spring St, Suite 507
New York, NY 10012