Content Ideation

How did one company increase sales by 52% using creative ideation?

Catholic Knights Insurance has one unique marketing constraint: it only sells insurance to Catholics. They’re a team of experts, so after establishing market leadership in quality healthcare and successfully defending various lawsuits against their company, the Catholic Knights decided to grow their top-line. To figure out how to do it, they called up innovation consultant and author Bryan Mattimore. Together, they focused on one primary ideation technique — opportunity redefinition — to increase sales. The results were stunning. Six months…

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50 Awesome Social Media Content Ideas for Killer Posts

Every year around the end of December, I consider making the same new year’s resolution: give up social media. It’s a huge time suck, it can be distracting, and sometimes, it feels downright depressing. (Have you ever binge-read through Facebook’s curated news? Especially in an election year? #bleak) However, when January rolls around, I never actually stick to my resolution – partly because social media is more fun than working sometimes — but, also, because it’s is extremely important –…

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How to Play your Way into Innovation with Ideation Games

Work and play. Two completely disparate concepts, right? Maybe not. In reality, games can be employed in an office setting to help companies with more effective ideation games – which often results in better ideas and happier employees. What is a Game?  Games are an important aspect of everyday life for many people; games as different as baseball, poker and Final Fantasy, have permeated cultures worldwide. Video games, in particular, have become a staple of Western culture and, part of the global zeitgeist in…

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The 22 Best Blog Title Generators on the Internet

Blog Title Generator Tools There are a lot of blog title generator tools out there. Most of them are free and some have more functionality than others but they are generally all pretty useful in their own right. Here's our take on some of the most popular ones. Portent This blog title generator has been around for a while and is handy and easy to use. Just enter your keyword and hit enter and you’ll get one potential title at the…
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How to Run an Ideation Workshop that Actually Leads to Innovation

Innovation isn’t simple. Coming up with new ideas when you’ve already been doing something for a long time can feel daunting, especially if everyone on your team is well-entrenched in the processes you’ve set up and the brand/voice/tone/identity you’ve spent years establishing. That’s why the ideation workshop exists – it is a powerful tool to help you get out of the stale modes of thought that can start to dull even the sharpest minds over time. It’d be hard to find…

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10 Ideation Techniques And Methods

The oversaturation of info on the web means that coming up with great content ideas is more important than ever. But it's also starting to seem harder than ever to churn out consistently good ideas. Sure, the easy access to pervasive tools like Google means that you can find whatever you're looking for right when you're looking for it. But this convenience has also made us a bit lazy when it comes to our ideation techniques. Let’s not forget that Google is a search engine…
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4 Crucial SEO Tips

Marketing in the modern world of the Internet is a whole different playing field than it was ten, or even five years ago. Even just in the last couple of years, SEO has graduated from coloring a paint by numbers picture to crafting a complex and nuanced 3D vector design. When Google first started ranking pages, you could simply slip in a few words related to your brand here and there on various pages of your site, and you would…
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2016 Roundup: Coolest Content Marketing and Tech Tools

The new year is upon us and it’s time to gear up for our 2016 content marketing strategies! Yeah right, you’ve all been working on these for months and are still scrambling to make sure your editorial calendar is on fleek, all your writers and strategists are on the same page and that you aren’t missing out on any of the amazing tools you could be taking advantage of to make sure that this year is your most successful year…

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SEO and Content Marketing: A Love Story

So…we all know what content marketing is. And we all know what SEO is. And, if you’re like most organizations you probably have a team or at least a person or two responsible for addressing each, right? But have you ever stopped to think about how that might present a problem for your company? When we started here at Oz, most of us had had the experience of working in agencies where content and SEO were totally separate, and maybe…

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How to Unlock Beginner’s Mind and Boost Creativity

If you’re like me, you probably feel overwhelmed by all the content that already exists. When I sit down to start writing, the sheer wealth of information and amount that has already been written on any given topic can be so daunting it makes it’s hard to even begin a new piece. I know I’m not the only one. As writers, publishers, and marketers, we all want to become experts in our field and be above the fold when it…

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