Content Ideation

How to Unlock Beginner’s Mind and Boost Creativity

If you’re like me, you probably feel overwhelmed by all the content that already exists. When I sit down to start writing, the sheer wealth of information and amount that has already been written on any given topic can be so daunting it makes it’s hard to even begin a new piece. I know I’m not the only one. As writers, publishers, and marketers, we all want to become experts in our field and be above the fold when it…

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How to Tell a Great Story by Exploiting your own Experience

About a month ago, when we were still trapped in the insufferable humid heat of summer in New York, one of my colleagues made a humorous comment that stuck: “I wonder just how many content marketing blog posts include the phrase “Writing is hard?”” Since then, I’ve privately vowed not to use that line again in my own work, save in the retelling of this brief moment. But yet, the message remains so firmly planted within the minds of writers…

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Moody? This new Productivity App tells you when to Focus

As a writer, artist, self-declared thinker, etc. etc., I’m constantly contemplating reality and our perception of it, even as I try to hide from it and all the hard questions that go along with living on this planet. It’s been said a million times before but the lives we lead seem to be largely guided by our perception of what we are doing and where we are in life. What’s that oft-quoted statistic? “Life is 10% what actually happens and 90% how…

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Tips to Make Sales and Marketing More than Just “Frenemies”

Marketing and Sales have historically been at odds with each other, which is totally counterintuitive to the mutual goals of the two teams. Marketers think salespeople are lazy and sales teams are constantly frustrated with marketers for not drumming up enough leads. While this rivalry generates a little healthy competition between the two teams, it’s actually kind of annoying. The bottom line is that aligning your marketing team with sales will make your job easier and your work more productive.…

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The In Crowd: How Internal Crowdsourcing Creates More Unique Content

Let’s start with one thing we all agree on: great content hinges on excellent ideas and a strong plan. As marketers, we’re big on the plan. Whether we directly manage a brand or work on the agency side, we take a number of important and lofty measures to ensure that the content we propose and create is valuable. We call up strategy to do a competitive sweep, and then we analyze (read: judge) everything else out there. Our planners make…

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5 Uncommon Ways to Use Twitter Lists for Effective Content Ideation

Staying on top of industry news and knowing what’s important to your customers is a crucial part of B2B marketing and the key to meaningful content production. If you’re like us, you probably find yourself drowning in a deluge of news bits, helpful tips, blog posts to keep up with and more. Twitter is an especially chaotic place to hang out – it’s supposed to help you parse through the shitstorm of content whirling around, but sometimes it seems like…

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Better Content Ideation through Lateral Thinking: Finding Tricky Answers to Easy Questions

Sitting down to write an article can be a daunting task. Where do you start? How do you organize it? Even if you have a great story idea, how do you make it interesting or write about it in a way that hasn’t been done before? According to Kapost, 99% of content marketers see the need for a constant and steady stream of ideas as crucial to content marketing. However, only half of marketers report having enough ideas to fuel…

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Google killed Autocomplete. Who stands to lose?

Today is the day that Google kills off its Autocomplete API. Sites that rely on the API will have to make major changes to their business models, or risk going down.  It’s not only companies who’ll have to pivot, some content marketers themselves, will have to change they way they work, specifically the way they decide what ideas to write about. Ubersuggest, Keyword.io, LongtailPro, and Keyword Canine are major sites used by content marketers, for keyword research as well as…

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How to Repurpose Content like a Pro (and Make Your Good Ideas Last Twice as Long)

Producing and distributing marketing content that your customers find engaging and compelling can grow into a time-consuming and costly task, so it’s important to milk your best content for all it’s worth. Repurposing content is a killer way to get more traction out of the stuff that has performed well with your audience. Not to mention, everyone is doing it. Almost 60% of marketers reuse content two to five times in order to generate “snackable” content based on assets and…

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You Are SO Worth It: How to Convince your Manager to Invest in Content Creation

One of the biggest challenges that content marketers face is idea generation. Content marketing depends on both quality and quantity and you can’t sacrifice one for the other if you want to maximize your marketing efforts. Generating quality ideas is, of course, at the core of content marketing but you also need a steady stream of said ideas flowing through the pipeline to ensure that material is fresh and that you are consistently providing your customers with the kind of…

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