Content Ideation

Avoid the Research Black Hole: Transform your Writing with a solid Research Stack and Method

We humans are seekers. We nurse an innate craving for experience, revelation, and value. We long to unearth diamonds in the rough, discover hidden treasure, or worse, to uncover the truth. Unfortunately, when you’re working on a deadline, “the need to know” can really screw you up! And if you’re “searching” rather than “researching” a story idea, an amorphous investigation can actually get your further away from a defined writing topic. I know the seduction of the search intimately. There’s…

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Ripping off the Experts: How to Write Stellar Blog Posts like a Bat out of Hell

About a year ago, Neil Patel posted an article with a big title, “How I write eight blog posts a week while running two companies.” Wow. Yeah, that seems like a lot to do. He’s not the only overachiever though. Not to be outdone, Buffer’s Kevan Lee wrote a story earlier this year that boldly stated, “We publish four posts per week on the Buffer blog, each post at least 1,500 words (and typically over 2,000). I write three of…

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29 Simple Questions to Jumpstart Content Ideation

“It’s easy to write. Just sit in front of your typewriter and bleed.” Ernest Hemingway Ever get stuck? Of course you have, you’re a writer. It’s never always easy. Luckily, writers from Leo Tolstoy to Stephanie Meyer have been in the same position and enough suffering over the years has yielded a few techniques likely to get you thinking. Curiosity is key. How do you get to know about other people? You ask them lots of questions. Treat yourself and…

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3 insights to unlock your creativity. Better content ideas now.

Writers are notorious for their punishing inner critics – tragically, those intimate bullies are impotent, having never successfully coerced creativity or muscled a great idea out of any terrified author. Luckily, a writer can nurture her creativity instead by developing skills like pattern identification, that help the brain get used to making connections. The result? Better content ideas. Why? It is “the habit of mind, which leads to a search for relationships between facts that becomes of the highest importance in the…

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Connect the Unexpected: Drive Content Engagement with this one Simple Tip

The rising demand for good ideas A whopping 99% of content marketers agree that a constant, steady stream of ideas is crucial to content marketing, unfortunately, “nearly 1 in every 2 marketers lack enough ideas to fuel their content marketing,” Kapost recently revealed in the first ever research on “content marketing ideation.”  Uh oh. How many ideas do you need?  Turns out the magic number for the  average marketer is 67—as in 67 good ideas per quarter. Luckily, the allure of the…

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3 Reasons Content Ideation Is Essential to Content Marketers

We all want to have great ideas and we all want long term success, right?  For those of us running lean teams or at small agency, a robust content ideation process if crucial. I can’t overstate it, I learned from experience. And now, competition for clients and share of mind is growing fiercer as large, skilled writing teams, armed with journalists, enter the marketplace. Writing and content creation is no longer the bottleneck; effective idea generation is the bottleneck. At…

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