Content Marketing

5 Tactics to Thrive in the Future of Blogging (Backed by Experts & Science)

By | Content Marketing, Technology, Writing | 2 Comments

Blogging has seen quite a ride, hasn’t it? In the past 20 years or so, it’s gone from online diaries to personal communication tools to marketing machines leveraged by businesses large and small. Blogs are pretty unrecognizable from what they used to be just five years ago. And five years from now, they’ll have changed again. With millions of blogs out there, and more being created every day, the blogging space is influenced by more trends and more individuals than ever before. That means new things emerge more often, and trends change more quickly. Other marketing platforms can pop up…

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The Best B2B Lead Generation Ideas Based on Budget

By | Content Marketing | 3 Comments

It isn’t difficult to find B2B lead generation ideas. The problem is in choosing which ideas might work for your company and then getting those ideas implemented. It takes a lot more than merely seeing an idea to make it successful. You have to get buy-in, budget, time to create and implement it, and tools. So we thought, how can we help you implement more B2B lead generation ideas? By listing them out based on your resources and assets. “B2B marketers say that their greatest barriers to lead generation success are the lack of resources in staffing, budgeting, or time.”…

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These are the Most Powerful Marketing Automation Strategies of the Year

By | Content Marketing, Technology | 2 Comments

Marketing automation is gaining popularity rapidly, especially amongst companies that want to optimize their email lead generation and prospect nurturing process. In fact, there are nearly 11 times more B2B organizations using marketing automation today, than in 2011. What’s driving adoption? It works. Check out 12 benefits of marketing automation here. The marketing automation strategies presented below will be fairly easy to implement on almost any automation software, and are relevant for businesses at varying stages and with various levels of content development. Choose a strategy appropriate to your stage that might help you to increase your email lead generation…

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The Ultimate Guide to Content Marketing Conferences in 2016 (Fall Update)

By | Advertising and Media, Content Marketing, Technology | No Comments

Content marketing conferences are hands down one of the best ways to gain insight into the latest trends and changes in the world of content marketing. And they offer an awesome opportunity to connect with industry leaders and peers. And the best part is that there are SO MANY conferences, all across North America – some specialize in Inbound while others focus on social media and everything in between. Here’s a list of the content marketing conferences you shouldn’t miss out on this Fall – you’ll walk away with new friends, a head full of knowledge and some pretty cool lanyards…

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content marketing vs. traditional marketing is an important debate

All You Need to Know About Content Marketing vs. Traditional Marketing

By | Advertising and Media, Content Marketing | No Comments

Way back when, before I became a content marketer, I thought I had a good understanding of the nuts and bolts of content marketing vs. traditional marketing: content marketing referred to “blogs,” and traditional marketing referred to TV or print ads. I basically thought that companies created blog content to draw customers to their business, and that’s where content marketing efforts started and stopped. Now that I’ve been doing this for years, I’ve learned that while “blogs” (like this one!) are certainly one of the most critical components of content marketing – they only represent a slice of the content…

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Beautiful still life with professional art materials, close up

Is Marketing Art or Science? This Post Will Make You Think About it Differently

By | Advertising and Media, Content Marketing, Creativity | No Comments

The question that marketing folks grapple with on a daily basis – Is marketing art or science? – has been explored inside and out. It’s been asked a million times by strategists, CEOs, clients, sales teams and everyone in between and the resounding answer seems to that, duh, it has to be both. They are two sides of the same coin – you need artistic vision and creativity in order to produce compelling content and you need scientific data and analytics to see what’s working and continue to improve your strategy. Perhaps the better question to ask is which should…

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7 B2B Marketing Strategies that You Need to Be Using This Year

By | Advertising and Media, Content Marketing | 5 Comments

Is your company using these crucial B2B marketing strategies?  Did you know that 51% of B2B businesses don’t have a marketing strategy in place? WTF? Are we the only ones that think this is crazy? How can you succeed if you don’t know where you are going? Getting a well-defined marketing strategy in place is a crucial aspect of developing your business, and the only way you can consistently distribute your brand message.  What follows are several B2B marketing strategies and tactics that can help boost lead generation, increase ROI,  and boost your overall sales. What are B2B Marketing Strategies?…

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a guided look at the branding process

Your Complete Guide to the Branding Process

By | Advertising and Media, Content Ideation, Content Marketing, Startups | No Comments

Growing up, I went to a small school that ended in 8th grade. This meant that for high school, I headed to a new school, with strangers who didn’t have any preconceived notions about who I was. Since I was entering an all-girls’ prep school in Tennessee, I decided I’d become the ultimate southern prep. Over the summer, I spent my days shopping for polo shirts, buying Lily Pulitzer skirts, and investing in the latest Patagonia pullovers. When I walked in the first day of high school, I wanted it to be clear: I was a preppy person, who would…

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lead capture pages ensure visitors don't get distracted by anything else enticing

Everything You Need to Know About Lead Capture Pages

By | Advertising and Media, Content Marketing | No Comments

The human attention span is a mysterious thing. I consider myself a pretty focused person, but I can’t tell you how many times a week I experience a sequence like the following: I sit down on the couch about to drink a beer, when I realize I forgot a bottle opener. So I get up and head to the kitchen to find one when I notice that a bouquet of flowers in a vase on the counter is wilting. I go to pull off a few dead petals, then notice that the water is murky. So, I decide I should change…

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Abstract background of bright colorful glowing lights.

Absolutely all the Benefits of Content Marketing

By | Content Marketing, SEO, Writing | No Comments

“Content marketing is the only marketing left.” – Seth Godin Have you heard about all the amazing benefits of content marketing, but don’t know exactly how to implement or maximize your program? Did you start blogging but have yet to get all of your content marketing plans in motion to really see the big impact? It’s true that implementing a content marketing strategy can be time-consuming and overwhelming, so let’s remind you why you started, and what great things are to come. In part two, we’ll address where you are in the development of your content marketing program and talk about…

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