Content Marketing

I Know What You’re Feeling: an Inside Look at Unruly’s Emotional Analytics

This might be TMI, but I once had shrink who liked to say (repeatedly), “feelings aren’t fact.” I hate to break it to her, but neuroscientists and academics beg to differ, arguing something more along the lines of “feelings make facts.” Studies show that people rely on emotions to make most decisions — including buying decisions. fMRI neuro-imagery shows that consumers primarily use emotions, rather than features and facts to make decisions. Advertising research reveals that the emotional response to an ad…

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3 Insanely Effective Ways to Come Up with Visual Ideas

I’m a content marketer, so when it comes to words, I’m pretty confident. It doesn’t really stress me out to come up with new ideas for blogs, newsletters, or even catchy social media posts on the fly. I have my tried-and-true ideation methods for thinking up something interesting to write, even when I have writer’s block. But when it comes to generating visual ideas? That’s a whole different story. Ask me to come up with a logo for your company,…

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So You Want to Grow Your Email Marketing Database?

One thing most companies these days are obsessed with is growing their email marketing database. Using the Internet is an excellent way to do so – and get more customers – since there are lots of people that hang out there. (In fact, nearly 3.2 billion people are now using the Internet worldwide!) However, getting advertising content to the people you want to draw in is becoming more and more difficult, due to a variety of factors: the rise of adblocking,…

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The Secrets of Creating Viral Content

You’ve heard about astounding success stories like this before: a digital media startup opens up with a big idea, targets a particular niche and then intends to fully leverage the power of social media – and breaks the internet. But you’ve never gotten the behind the scenes insight before, the secrets behind how those teams make decisions to publish content. Enter LittleThings,  the leading lifestyle destination for inspiring, uplifting, and inspiring content. Since its launch in September 2014, LittleThings has experienced…

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Unique Opt-In Forms that Make us Want to Give It Up

As we delve deeper to the content gate debate, I inevitably keep thinking of my own complicated experience with gated content. Despite what’s probably an initial universal desire to flee, gating content remains one of the best lead generation tactics out there. I’ll be clicking around a site, deep in a post and I’ll catch a headline out of the corner of my eye, or a pop-up at the bottom of the page. More info, yes! Form, ugh! But more…

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50 Awesome Social Media Content Ideas for Killer Posts

Every year around the end of December, I consider making the same new year’s resolution: give up social media. It’s a huge time suck, it can be distracting, and sometimes, it feels downright depressing. (Have you ever binge-read through Facebook’s curated news? Especially in an election year? #bleak) However, when January rolls around, I never actually stick to my resolution – partly because social media is more fun than working sometimes — but, also, because it’s is extremely important –…

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The Ultimate Guide to 2016 Social Media Conferences – August Update

You might think that the whole point of social media is for humans to connect on the internet – not face-to-face. But in fact, one of the best ways of ramping up your social media game is by strategizing in person at social media conferences. Conferences like these can help you meet others tackling the same challenges that you are (i.e. getting your audience to listen and think you’re awesome) and keep you abreast of changes in the way the…

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4 Crucial SEO Tips

Marketing in the modern world of the Internet is a whole different playing field than it was ten, or even five years ago. Even just in the last couple of years, SEO has graduated from coloring a paint by numbers picture to crafting a complex and nuanced 3D vector design. When Google first started ranking pages, you could simply slip in a few words related to your brand here and there on various pages of your site, and you would…
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4 Easy Ways to be Awesome at Mobile Content Marketing

Here’s the deal. It seems like we’re facing the end of an era — The Age of the Desktop Computer. Now that we have lightweight tablets to tote around, smart watches to wear on our wrists, and internet-connected phones that fit in a breast pocket, desktop computers are becoming obsolete – which means we’re shifting to a world in which people will only be accessing the web from small, portable devices. According to a report on mobile Internet usage by…

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9 Tricks to Make Sure Your Marketing Tanks in 2016

We’re back at the office with our new sweaters, cool gadgets, and fading hangovers and our brains are swirling with predictions about what’s to come in 2016. Everyone on the internet is forecasting winners, announcing what you absolutely MUST do to win, which is why we’re going to take a minute to remind you that what you DON’T DO is just as important. If you want your business to succeed you don’t want to waste money or commit these garish…

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