Content Marketing

2016 Roundup: Coolest Content Marketing and Tech Tools

The new year is upon us and it’s time to gear up for our 2016 content marketing strategies! Yeah right, you’ve all been working on these for months and are still scrambling to make sure your editorial calendar is on fleek, all your writers and strategists are on the same page and that you aren’t missing out on any of the amazing tools you could be taking advantage of to make sure that this year is your most successful year…

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How to Spruce Up Your Content Marketing for the Holidays

Even though supermarkets across the country have been blasting Christmas carols since the day after Halloween, we all know the holiday season doesn’t officially start until Thanksgiving has come and gone. While this cheery time of year means family vacations and time off of work for lots of people, it shouldn’t signal a time to take a break from your content marketing efforts. In fact, the holidays are an excellent time to harness the power of content marketing – to…

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5 Reasons You Shouldn’t Underestimate the Power of the Marketing Podcast (With Infographic)

There’s no question that today, digital publishers and businesses with an online presence need to focus on inbound marketing in order to succeed. After all, with ad-blockers on the rise and people consuming their media on-demand, the best way to bring customers to you is to give them high-quality content to let them know how valuable and trustworthy you are. Now, obviously, one huge part of inbound and content marketing on the web is blogging. It’s important, and everyone who…

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What Your Brand Needs to Know About Native Video Ads

You know when you’re reading The Onion and after you’ve read the main headlines and have scrolled through the page, you see a section called “Lesser News From Around the Web” that looks like other news stories but is actually filled with paid ads for the last Puppy Flower bouquet or a pair of hi-top sneakers that you searched for on Amazon? That, my friend, is called native advertising. Native advertising is getting a ton of hype these days, but…

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Quality vs. Quantity in Content? Surprise. You Need Both to Win.

The debate about how often to publish content isn’t a new one. But it is an important one. Experts have many different points of view on the topic and it makes sense that everyone wants to weigh in. The business of content production is huge right now and as the lines between agencies, publishers and software continue to blur, companies are right to wonder how much time and money to funnel into CM. There are dozens of publishing models, ranging…

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How to Beat Ad Blockers with Great Content Marketing

Internet marketers and publishers are starting to get more and more worried about the rise in ad-blocking technology. The Interactive Advertising Bureau (IAB) freaked out when they found out that Apple’s newest iOS would allow ad blockers, calling them wrong and unfair — but promising to introduce less invasive ads that people won’t want to block immediately. It’s clear that the world of digital marketing is going to be affected by this shift, but, is there really a reason to…

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SEO and Content Marketing: A Love Story

So…we all know what content marketing is. And we all know what SEO is. And, if you’re like most organizations you probably have a team or at least a person or two responsible for addressing each, right? But have you ever stopped to think about how that might present a problem for your company? When we started here at Oz, most of us had had the experience of working in agencies where content and SEO were totally separate, and maybe…

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1 Interesting Analysis of the Unusual Power of the Listicle

The listicle isn’t a new concept. In fact, Catrinel, our Head of Content, is pretty certain that it was actually invented by Buddha. The three universal truths…the eightfold path to enlightenment… the five precepts. He was quick to organize his thoughts and beliefs about human existence into lists, and most humans are quick to do the same, too. As Megan Garber discusses in “The Tao of the Listicle,” our culture has been obsessed with lists “from the accounting of Mesopotamia…to…

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How to Unlock Beginner’s Mind and Boost Creativity

If you’re like me, you probably feel overwhelmed by all the content that already exists. When I sit down to start writing, the sheer wealth of information and amount that has already been written on any given topic can be so daunting it makes it’s hard to even begin a new piece. I know I’m not the only one. As writers, publishers, and marketers, we all want to become experts in our field and be above the fold when it…

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How to make the most of an editorial meeting

Pit bulls are beautiful pups, but they don’t always make great content. Neither do chocolate chip banana pancakes. Nonetheless, pups and pancakes were center stage at our editorial meeting, which started ten minutes late for the fourth time running. Sound familiar? You Can Have More Productive Editorial Meetings Our team spends a lot of time together. We have to feel like a team. But if we don’t generate fresh content at a dizzying pace, we’ll end up freelancing. Our interests,…

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