Content Marketing

Google killed Autocomplete. Who stands to lose?

Today is the day that Google kills off its Autocomplete API. Sites that rely on the API will have to make major changes to their business models, or risk going down.  It’s not only companies who’ll have to pivot, some content marketers themselves, will have to change they way they work, specifically the way they decide what ideas to write about. Ubersuggest, Keyword.io, LongtailPro, and Keyword Canine are major sites used by content marketers, for keyword research as well as…

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Be your own Hero: Take the Hero’s Journey and Triumph with your Content Marketing

Some people deal with challenges by being totally present, by grounding themselves in reality and confronting their problems with brute strength. Me? For better or for worse, I’m more of a fantasist and whether the challenge is personal, academic, physical, or work-related, I often find myself dramatizing a bit, and mulling over my favorite fictional success stories, my literary and cinematic heroes in the process. Somewhere in my subconscious, I make myself the hero of my own story—I face monsters,…

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When Clicks Won’t Cut It: Use Internal and External Metrics to Determine the Real Value of your Content

 It’s hard to tie content to revenue, and so plenty of companies do it poorly with metrics that don’t actually tell the full story. Numbers concerning clicks, page views and shares don’t tend to fly when you’re trying to convince the higher ups that you deserve more content spending. So how do you start to go about painting a better picture of ROI on your content production and tying it back to your sales funnel? Three things that stop you…

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Set up a $100,000 Content Marketing Tech Stack for under $100

The number one topic of conversation around the office these days is the content marketing stack, and it’s not hard to see why. Choosing the right collection of tools can be frustrating and confusing, especially for a new company operating on a budget. But it’s not only the newbies who want to know. We work with dozens of content marketers from companies of all sizes, and it seems like everyone is asking the same basic questions: What is the optimal…

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You Are SO Worth It: How to Convince your Manager to Invest in Content Creation

One of the biggest challenges that content marketers face is idea generation. Content marketing depends on both quality and quantity and you can’t sacrifice one for the other if you want to maximize your marketing efforts. Generating quality ideas is, of course, at the core of content marketing but you also need a steady stream of said ideas flowing through the pipeline to ensure that material is fresh and that you are consistently providing your customers with the kind of…

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4 Reasons Taylor Swift is Actually a Content Marketing Guru

Unless you’ve been living under a rock, you know that Taylor Swift is everywhere, and it doesn’t take a genius to figure out that her success comes from more than her catchy music and winning personality. The young pop star clearly understands what her brand is and how to get her message across. Of course, as a marketer, I couldn’t help but notice how much attention her personal brand attracts and the ease with which she’s become adored by a…

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Google’s News Lab: Making Reporters better Marketers and Marketers better Reporters

In a wired world, where everyone’s a content creator, and the commingling of traditional reporting, writing, blogging, and marketing is much discussed, Google is latest to blur the lines. Last month, the company introduced a complete suite of tools for journalists through an initiative they call News Lab. In a blog post introducing the initiative, Google explained that it wants to collaborate with journalists, citizen journalists, and entrepreneurs to help build the “future of media.” To ensure that they’re part…

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3 Ways that Advances in Computer Vision will Change Content Marketing Forever

While achievements in the field of computer vision are often so industry specific that progress is hard to see, the developments in the last few weeks have been unequivocally significant: Facebook launched “Moments,” which recognizes which of your friends are in the photos you take; Google released a new photo app with automatic tagging abilities that allow a user to search for words like “sunset,” “dog,” or the color “blue,” without ever manually tagging a picture; GumGum, a company that uses computer…

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