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Is Marketing Art or Science? This Post Will Make You Think About it Differently

By | Advertising and Media, Content Marketing, Creativity | No Comments

The question that marketing folks grapple with on a daily basis – Is marketing art or science? – has been explored inside and out. It’s been asked a million times by strategists, CEOs, clients, sales teams and everyone in between and the resounding answer seems to that, duh, it has to be both. They are two sides of the same coin – you need artistic vision and creativity in order to produce compelling content and you need scientific data and analytics to see what’s working and continue to improve your strategy. Perhaps the better question to ask is which should…

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Digital marketing quotes can help inspire your marketing efforts.

50 Digital Marketing Quotes that Will Make You a Smarter Marketer

By | Advertising and Media, Content Marketing, Creativity, Social Media, Technology, Writing | No Comments

If you spend any time on social media these days, there’s a good chance you’re friends with a quote person. You know – one of those people who crams their feeds with occasionally uplifting, but unbearably cheesy quotes from famous figures, like: “Be the change you wish to see in the world” –Mahatma Gandhi, or, “Be yourself; everyone else is already taken.” –Oscar Wilde Full disclosure: in high school, I was a quote person. My locker, notebooks, MySpace Profile and even AIM away messages were filled with heartwarming couplets from Dr. Seuss poems, lines from Rilke’s Letter to a Young…

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The 11 Best Corporate Storytelling Examples of All Time

By | Advertising and Media, Content Marketing, Creativity, Uncategorized | One Comment

Storytelling is a big buzzword in marketing these days, and there are plenty of corporate storytelling examples to prove how powerful it can be when its done well. In the digital age, winning the marketing game is all about getting an audience to connect with your brand – and the best way to do that is with a story. Humans are naturally drawn to stories because they elicit emotion – and emotion is what sells. Studies show positive emotions toward a brand have far greater influence on consumer loyalty than trust and other judgments based on attributes. Advertising research reveals emotional…

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10 Insanely Epic Marketing Innovations that Will Inspire Your Content

By | Advertising and Media, Content Marketing, Creativity, Uncategorized | No Comments

I’m going to let you in on a little secret: I am a huge content marketing nerd… and sometimes I get REALLY excited when I come across really unique, powerful content marketing innovations. Of course, I love blogs, ebooks, white papers as much as the next guy – but what really gets me inspired is something that feels new or unexpected: a moving video that makes me cry, an interactive piece that blows me away with stunning visuals, or a game that keeps me entertained for hours. These content marketing creations are inspiring, and often, if they’re done really well, they have…

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5 Important Reasons to Make More of Your Content Interactive

By | Advertising and Media, Content Marketing, Creativity | No Comments

Obviously, we’re the biggest believers in content marketing. Marketing with content is a permission marketing tactic that works. (According to recent surveys on content marketing impact, more than 65% of B2B content marketers think that their content marketing delivers business value). Content marketing is also a great way to share your unique knowledge with the world and brand yourself as a thought leader. But just like us, a lot of people are believers in the power of content. And thus, the internet is pretty darn full of it: Blogs, Facebook posts, Tweets, Quora questions, YouTube videos, etc. So, in this world where there’s…

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3 Insanely Effective Ways to Come Up with Visual Ideas

By | Content Ideation, Content Marketing, Creativity | One Comment

I’m a content marketer, so when it comes to words, I’m pretty confident. It doesn’t really stress me out to come up with new ideas for blogs, newsletters, or even catchy social media posts on the fly. I have my tried-and-true ideation methods for thinking up something interesting to write, even when I have writer’s block. But when it comes to generating visual ideas? That’s a whole different story. Ask me to come up with a logo for your company, a marketing flyer, or a product label, and what you’ll most likely get is a long, blank stare. If you’re…

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attracting an audience

How did one company increase sales by 52% using creative ideation?

By | Advertising and Media, Content Ideation, Creativity | No Comments

Catholic Knights Insurance has one unique marketing constraint: it only sells insurance to Catholics. They’re a team of experts, so after establishing market leadership in quality healthcare and successfully defending various lawsuits against their company, the Catholic Knights decided to grow their top-line. To figure out how to do it, they called up innovation consultant and author Bryan Mattimore. Together, they focused on one primary ideation technique — opportunity redefinition — to increase sales. The results were stunning. Six months later, Mattimore got an email from the VP of sales reporting that that technique alone was responsible for a multimillion-dollar…

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50 Awesome Social Media Content Ideas for Killer Posts

By | Content Ideation, Content Marketing, Creativity, Social Media | One Comment

Every year around the end of December, I consider making the same new year’s resolution: give up social media. It’s a huge time suck, it can be distracting, and sometimes, it feels downright depressing. (Have you ever binge-read through Facebook’s curated news? Especially in an election year? #bleak) However, when January rolls around, I never actually stick to my resolution – partly because social media is more fun than working sometimes — but, also, because it’s is extremely important – especially as a writer and content marketing person. Not only is it a great way to stay engaged with current…

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How to Play your Way into Innovation with Ideation Games Mastering game theory can improve your team's ideation

By | Content Ideation, Creativity, Startups | No Comments

Work and play. Two completely disparate concepts, right? Maybe not. In reality, games can be employed in an office setting to help companies with more effective ideation games – which often results in better ideas and happier employees. What is a Game?  Games are an important aspect of everyday life for many people; games as different as baseball, poker and Final Fantasy, have permeated cultures worldwide. Video games, in particular, have become a staple of Western culture and, part of the global zeitgeist in the 21st century. Okay, so you’ve probably played your fair share Monopoly and Mario Kart, and you have some idea of…

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ideation workshop ideas

How to Run an Ideation Workshop that Actually Leads to Innovation

By | Content Ideation, Creativity, Research, Startups | One Comment

Innovation isn’t simple. Coming up with new ideas when you’ve already been doing something for a long time can feel daunting, especially if everyone on your team is well-entrenched in the processes you’ve set up and the brand/voice/tone/identity you’ve spent years establishing. That’s why the ideation workshop exists – it is a powerful tool to help you get out of the stale modes of thought that can start to dull even the sharpest minds over time. It’d be hard to find a successful CEO who doesn’t agree that innovation is the key factor for growth, so that means without it, there’s…

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