Creativity

10 Ideation Techniques And Methods

The oversaturation of info on the web means that coming up with great content ideas is more important than ever. But it's also starting to seem harder than ever to churn out consistently good ideas. Sure, the easy access to pervasive tools like Google means that you can find whatever you're looking for right when you're looking for it. But this convenience has also made us a bit lazy when it comes to our ideation techniques. Let’s not forget that Google is a search engine…
0
Read More

Is Marketing As We Know it Dead? The Machines Are Taking Over!

Our generation has sort of grown up with the idea that machines are something to be feared. From Terminator to Minority Report to the imposing scariness of Star Wars’ IG-88, the idea of robots taking over the world is one that has always kinda terrified us but also one that is starting to get more and more realistic. And maybe it’s not something to be so scared of after all – everything from cars to car vending machines to houses…

0
Read More

5 Reasons You Shouldn’t Underestimate the Power of the Marketing Podcast (With Infographic)

There’s no question that today, digital publishers and businesses with an online presence need to focus on inbound marketing in order to succeed. After all, with ad-blockers on the rise and people consuming their media on-demand, the best way to bring customers to you is to give them high-quality content to let them know how valuable and trustworthy you are. Now, obviously, one huge part of inbound and content marketing on the web is blogging. It’s important, and everyone who…

0
Read More

5 Simple Insider Tips on How to Buy SaaS

Laziness, properly executed, can actually reap great rewards. In a refreshing counter-narrative to today’s productivity-obsessed culture Hlade’s law states, “if you have a difficult task, give it to a lazy person; they will find an easier way to do it.” In fact, it’s only a certain type of lackadaisical genius that could have bestowed upon our society miracles like the elevator, the microwave, and the Clapper. The lazy automate. Paradoxically, we the lazy are often willing knuckle down now, just…

0
Read More

How to Avoid Information Overload and Keep Teams Productive

Donald Trump and Kim Kardashian are teaching anthropology to a chimpanzee. “Beauty is why humans are nature’s exception. It’s really the center of culture,” says Trump. “Part of the beauty of me is that I’m very rich.” Kim nods in agreement and takes a selfie. “There’s a lot of baggage that comes with our species, but it’s like Louis Vuitton baggage.” The alarm clock saves you from the recurring dream. But the beeping transitions seamlessly to Facebook,Twitter, and Instagram alerts.…

0
Read More

1 Interesting Analysis of the Unusual Power of the Listicle

The listicle isn’t a new concept. In fact, Catrinel, our Head of Content, is pretty certain that it was actually invented by Buddha. The three universal truths…the eightfold path to enlightenment… the five precepts. He was quick to organize his thoughts and beliefs about human existence into lists, and most humans are quick to do the same, too. As Megan Garber discusses in “The Tao of the Listicle,” our culture has been obsessed with lists “from the accounting of Mesopotamia…to…

0
Read More

How to Unlock Beginner’s Mind and Boost Creativity

If you’re like me, you probably feel overwhelmed by all the content that already exists. When I sit down to start writing, the sheer wealth of information and amount that has already been written on any given topic can be so daunting it makes it’s hard to even begin a new piece. I know I’m not the only one. As writers, publishers, and marketers, we all want to become experts in our field and be above the fold when it…

0
Read More

How to write emotional content that makes people feel things

When you write something, make a video, an animation, hell even a slide deck, your ultimate goal is to get people to look at your work, learn something, maybe even enjoy what you made. Or maybe not. Maybe you want to just hit publish and forget this ever happened. But for the purposes of this article let’s pretend you care. It can feel so hard to get readers to pay attention to and engage with what you’re saying. You put…

0
Read More

The World According to Trump: What “The Donald” Can Teach Us About Content Marketing

It’s hard to use the Internet these days without coming across some kind of news about Donald Trump. Regardless of what his political critics might say, from a marketing perspective the man is absolutely fascinating. He’s a real estate developer, TV personality, entrepreneur and, currently, a leading presidential candidate. He has gigantic gold hotels, apartment buildings and casinos emblazoned with his name – he even has a menswear line and produces his own branded vodka? His TV show “The Apprentice,”…

0
Read More

Moody? This new Productivity App tells you when to Focus

As a writer, artist, self-declared thinker, etc. etc., I’m constantly contemplating reality and our perception of it, even as I try to hide from it and all the hard questions that go along with living on this planet. It’s been said a million times before but the lives we lead seem to be largely guided by our perception of what we are doing and where we are in life. What’s that oft-quoted statistic? “Life is 10% what actually happens and 90% how…

0
Read More

Oz Content Technologies, Inc.
73 Spring St, Suite 507
New York, NY 10012