Creativity

3 Ways to Supercharge your Content with Data

I haven’t been working in content marketing for very long, and yet I can already anticipate one of the reactions I’ll get when I tell people what my job is. A look of skepticism and curiosity, then: What do you write about? How often do you write? How do you come up with ideas? Or, if I’m dealing with a particularly shameless inquisitor… Are any of your stories true? At first, that last question baffled me. Why are my scruples…

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29 Simple Questions to Jumpstart Content Ideation

“It’s easy to write. Just sit in front of your typewriter and bleed.” Ernest Hemingway Ever get stuck? Of course you have, you’re a writer. It’s never always easy. Luckily, writers from Leo Tolstoy to Stephanie Meyer have been in the same position and enough suffering over the years has yielded a few techniques likely to get you thinking. Curiosity is key. How do you get to know about other people? You ask them lots of questions. Treat yourself and…

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3 insights to unlock your creativity. Better content ideas now.

Writers are notorious for their punishing inner critics – tragically, those intimate bullies are impotent, having never successfully coerced creativity or muscled a great idea out of any terrified author. Luckily, a writer can nurture her creativity instead by developing skills like pattern identification, that help the brain get used to making connections. The result? Better content ideas. Why? It is “the habit of mind, which leads to a search for relationships between facts that becomes of the highest importance in the…

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Connect the Unexpected: Drive Content Engagement with this one Simple Tip

The rising demand for good ideas A whopping 99% of content marketers agree that a constant, steady stream of ideas is crucial to content marketing, unfortunately, “nearly 1 in every 2 marketers lack enough ideas to fuel their content marketing,” Kapost recently revealed in the first ever research on “content marketing ideation.”  Uh oh. How many ideas do you need?  Turns out the magic number for the  average marketer is 67—as in 67 good ideas per quarter. Luckily, the allure of the…

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