Ethics

The AI Controversy: How to Debate AI at a Party

You’re at a holiday cocktail party, it’s work related. Everybody is talking about everybody they know. You don’t know anybody, but you do know something: artificial intelligence will change your life and, it’ll change marketing. Artificial intelligence (AI) is the art of making computers think. Machine learning is a type of AI that gives computers the ability to learn without being explicitly programmed. Machine learning helps  computer programs teach themselves to grow and change when exposed to new data. You…

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How to Create Great Branded Content with your Integrity Intact

It might not seem like it, but “great branded content” is actually a pretty elegant and literary turn of phrase. It’s clear, economical, and easy to understand. It passes the Flesch-Kincaid readability test. Plus, it achieves a poetic goal of making the words mimic the subject. Think about it—the phrase is structured to do exactly what we content creators and marketers are trying to do, which is place a brand right in the center of great content. Little things like…

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Quality content is correct: future tech helps verify the truth

“An earlier version of this column was published in error. That version included what purported to be an interview that Kanye West gave to a Chicago radio station in which he compared his own derrière to that of his wife, Kim Kardashian. Mr. West’s quotes were taken, without attribution, from the satirical website The Daily Currant. There is no radio station WGYN in Chicago; the interview was fictitious, and should not have been included in the column.” This is an…

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