Advertising and Media


The Ultimate Guide to Content Marketing Conferences in 2016 (Fall Update)

By | Advertising and Media, Content Marketing, Technology | No Comments

Content marketing conferences are hands down one of the best ways to gain insight into the latest trends and changes in the world of content marketing. And they offer an awesome opportunity to connect with industry leaders and peers. And the best part is that there are SO MANY conferences, all across North America – some specialize in Inbound while others focus on social media and everything in between. Here’s a list of the content marketing conferences you shouldn’t miss out on this Fall – you’ll walk away with new friends, a head full of knowledge and some pretty cool lanyards…

Read More
content marketing vs. traditional marketing is an important debate

All You Need to Know About Content Marketing vs. Traditional Marketing

By | Advertising and Media, Content Marketing | No Comments

Way back when, before I became a content marketer, I thought I had a good understanding of the nuts and bolts of content marketing vs. traditional marketing: content marketing referred to “blogs,” and traditional marketing referred to TV or print ads. I basically thought that companies created blog content to draw customers to their business, and that’s where content marketing efforts started and stopped. Now that I’ve been doing this for years, I’ve learned that while “blogs” (like this one!) are certainly one of the most critical components of content marketing – they only represent a slice of the content…

Read More
Beautiful still life with professional art materials, close up

Is Marketing Art or Science? This Post Will Make You Think About it Differently

By | Advertising and Media, Content Marketing, Creativity | No Comments

The question that marketing folks grapple with on a daily basis – Is marketing art or science? – has been explored inside and out. It’s been asked a million times by strategists, CEOs, clients, sales teams and everyone in between and the resounding answer seems to that, duh, it has to be both. They are two sides of the same coin – you need artistic vision and creativity in order to produce compelling content and you need scientific data and analytics to see what’s working and continue to improve your strategy. Perhaps the better question to ask is which should…

Read More

7 B2B Marketing Strategies that You Need to Be Using This Year

By | Advertising and Media, Content Marketing | 5 Comments

Is your company using these crucial B2B marketing strategies?  Did you know that 51% of B2B businesses don’t have a marketing strategy in place? WTF? Are we the only ones that think this is crazy? How can you succeed if you don’t know where you are going? Getting a well-defined marketing strategy in place is a crucial aspect of developing your business, and the only way you can consistently distribute your brand message.  What follows are several B2B marketing strategies and tactics that can help boost lead generation, increase ROI,  and boost your overall sales. What are B2B Marketing Strategies?…

Read More
a guided look at the branding process

Your Complete Guide to the Branding Process

By | Advertising and Media, Content Ideation, Content Marketing, Startups | No Comments

Growing up, I went to a small school that ended in 8th grade. This meant that for high school, I headed to a new school, with strangers who didn’t have any preconceived notions about who I was. Since I was entering an all-girls’ prep school in Tennessee, I decided I’d become the ultimate southern prep. Over the summer, I spent my days shopping for polo shirts, buying Lily Pulitzer skirts, and investing in the latest Patagonia pullovers. When I walked in the first day of high school, I wanted it to be clear: I was a preppy person, who would…

Read More
lead capture pages ensure visitors don't get distracted by anything else enticing

Everything You Need to Know About Lead Capture Pages

By | Advertising and Media, Content Marketing | No Comments

The human attention span is a mysterious thing. I consider myself a pretty focused person, but I can’t tell you how many times a week I experience a sequence like the following: I sit down on the couch about to drink a beer, when I realize I forgot a bottle opener. So I get up and head to the kitchen to find one when I notice that a bouquet of flowers in a vase on the counter is wilting. I go to pull off a few dead petals, then notice that the water is murky. So, I decide I should change…

Read More
SEO quotes can shed insight into the enigmatic process

52 Nifty SEO Quotes that will Expand Your Grasp of Search

By | Advertising and Media, Content Marketing, SEO, Social Media | 4 Comments

If you read our piece last week on digital marketing quotes you might have  noticed one very important element of digital marketing that was left out of the collection – the oft-discussed, ever-enigmatic SEO (and quotes about it).  Leaving SEO quotes out of that first assemblage wasn’t actually an oversight. What really happened when I started to sort through all my marketing quotes was that I noticed that quote after quote was an SEO quote in some capacity; in fact, there were nearly twice as many SEO quotes than any other subject I’d focused on. It shouldn’t have been surprising to…

Read More
Digital marketing quotes can help inspire your marketing efforts.

50 Digital Marketing Quotes that Will Make You a Smarter Marketer

By | Advertising and Media, Content Marketing, Creativity, Social Media, Technology, Writing | No Comments

If you spend any time on social media these days, there’s a good chance you’re friends with a quote person. You know – one of those people who crams their feeds with occasionally uplifting, but unbearably cheesy quotes from famous figures, like: “Be the change you wish to see in the world” –Mahatma Gandhi, or, “Be yourself; everyone else is already taken.” –Oscar Wilde Full disclosure: in high school, I was a quote person. My locker, notebooks, MySpace Profile and even AIM away messages were filled with heartwarming couplets from Dr. Seuss poems, lines from Rilke’s Letter to a Young…

Read More
Many benefits of marketing automation make marketing simpler and more effective

12 Benefits of Marketing Automation that Will Vastly Improve Your Life

By | Advertising and Media, Content Marketing, Technology | 2 Comments

Automated technology is in the process of revolutionizing our lives — almost in a Jetsons-esque way. Don’t believe me? Today, we have access to refrigerators that tell us when we’re out of milk, smart washers and dryers that do our laundry while we’re at work, and connected thermostats that regulate temperatures automatically to save energy. One group of people who are particularly benefitting from the wonders of automation is marketers. New technologies are allowing marketers to get their messages out to the right people at the right time (without having to be at their computers 24/7), and the benefits of…

Read More

The Guru of Transmedia discusses the Future of Content: A Q&A with Jeff Gomez

By | Advertising and Media, Q&A, Technology | No Comments

When Hollywood wants blockbuster story worlds like Avatar, Pirates of the Caribbean, and Men in Black to generate successful sequels and to stretch across all kinds of media, they call on Jeff Gomez, CEO of Starlight Runner Entertainment. Gomez can pull apart a script or novel or game design and assess exactly what makes it “mythically great” (or not so hot), and then offer a way to fix or build upon its world so that it can be extended as different types of content. Some people call this transmedia (but you don’t have to), and now, Gomez is bringing his skills…

Read More