Advertising and Media

The Ultimate Guide to Content Marketing Conferences in 2016 (Fall Update)

Content marketing conferences are hands down one of the best ways to gain insight into the latest trends and changes in the world of content marketing. And they offer an awesome opportunity to connect with industry leaders and peers. And the best part is that there are SO MANY conferences, all across North America – some specialize in Inbound while others focus on social media and everything in between. Here’s a list of the content marketing conferences you shouldn’t miss out…

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All You Need to Know About Content Marketing vs. Traditional Marketing

Way back when, before I became a content marketer, I thought I had a good understanding of the nuts and bolts of content marketing vs. traditional marketing: content marketing referred to “blogs,” and traditional marketing referred to TV or print ads. I basically thought that companies created blog content to draw customers to their business, and that’s where content marketing efforts started and stopped. Now that I’ve been doing this for years, I’ve learned that while “blogs” (like this one!)…

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Is Marketing Art or Science? This Post Will Make You Think About it Differently

The question that marketing folks grapple with on a daily basis – Is marketing art or science? – has been explored inside and out. It’s been asked a million times by strategists, CEOs, clients, sales teams and everyone in between and the resounding answer seems to that, duh, it has to be both. They are two sides of the same coin – you need artistic vision and creativity in order to produce compelling content and you need scientific data and…

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7 B2B Marketing Strategies that You Need to Be Using This Year

Is your company using these crucial B2B marketing strategies?  Did you know that 51% of B2B businesses don’t have a marketing strategy in place? WTF? Are we the only ones that think this is crazy? How can you succeed if you don’t know where you are going? Getting a well-defined marketing strategy in place is a crucial aspect of developing your business, and the only way you can consistently distribute your brand message.  What follows are several B2B marketing strategies…

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Your Complete Guide to the Branding Process

Growing up, I went to a small school that ended in 8th grade. This meant that for high school, I headed to a new school, with strangers who didn’t have any preconceived notions about who I was. Since I was entering an all-girls’ prep school in Tennessee, I decided I’d become the ultimate southern prep. Over the summer, I spent my days shopping for polo shirts, buying Lily Pulitzer skirts, and investing in the latest Patagonia pullovers. When I walked…

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Everything You Need to Know About Lead Capture Pages

The human attention span is a mysterious thing. I consider myself a pretty focused person, but I can’t tell you how many times a week I experience a sequence like the following: I sit down on the couch about to drink a beer, when I realize I forgot a bottle opener. So I get up and head to the kitchen to find one when I notice that a bouquet of flowers in a vase on the counter is wilting. I go…

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52 Nifty SEO Quotes that will Expand Your Grasp of Search

If you read our piece last week on digital marketing quotes you might have  noticed one very important element of digital marketing that was left out of the collection – the oft-discussed, ever-enigmatic SEO (and quotes about it).  Leaving SEO quotes out of that first assemblage wasn’t actually an oversight. What really happened when I started to sort through all my marketing quotes was that I noticed that quote after quote was an SEO quote in some capacity; in fact, there…

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50 Digital Marketing Quotes that Will Make You a Smarter Marketer

If you spend any time on social media these days, there’s a good chance you’re friends with a quote person. You know – one of those people who crams their feeds with occasionally uplifting, but unbearably cheesy quotes from famous figures, like: “Be the change you wish to see in the world” –Mahatma Gandhi, or, “Be yourself; everyone else is already taken.” –Oscar Wilde Full disclosure: in high school, I was a quote person. My locker, notebooks, MySpace Profile and…

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12 Benefits of Marketing Automation that Will Vastly Improve Your Life

Automated technology is in the process of revolutionizing our lives — almost in a Jetsons-esque way. Don’t believe me? Today, we have access to refrigerators that tell us when we’re out of milk, smart washers and dryers that do our laundry while we’re at work, and connected thermostats that regulate temperatures automatically to save energy. One group of people who are particularly benefitting from the wonders of automation is marketers. New technologies are allowing marketers to get their messages out…

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The Guru of Transmedia discusses the Future of Content: A Q&A with Jeff Gomez

When Hollywood wants blockbuster story worlds like Avatar, Pirates of the Caribbean, and Men in Black to generate successful sequels and to stretch across all kinds of media, they call on Jeff Gomez, CEO of Starlight Runner Entertainment. Gomez can pull apart a script or novel or game design and assess exactly what makes it “mythically great” (or not so hot), and then offer a way to fix or build upon its world so that it can be extended as different…

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