Advertising and Media

The AI Controversy: How to Debate AI at a Party

You’re at a holiday cocktail party, it’s work related. Everybody is talking about everybody they know. You don’t know anybody, but you do know something: artificial intelligence will change your life and, it’ll change marketing. Artificial intelligence (AI) is the art of making computers think. Machine learning is a type of AI that gives computers the ability to learn without being explicitly programmed. Machine learning helps  computer programs teach themselves to grow and change when exposed to new data. You…

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What Does the Rise of Beacon Technology Mean to Content Marketers?

Imagine walking down the street and getting a buzz on your cell phone telling you that the winter jacket you fell in love with while browsing jcrew.com has been marked down by $60. You look up to realize you are standing outside of the J. Crew store on Broadway – how easy it would be to just stroll in and take advantage of the new sale. Or what if you just strapped on your skis and headed out on the mountain…

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What Your Brand Needs to Know About Native Video Ads

You know when you’re reading The Onion and after you’ve read the main headlines and have scrolled through the page, you see a section called “Lesser News From Around the Web” that looks like other news stories but is actually filled with paid ads for the last Puppy Flower bouquet or a pair of hi-top sneakers that you searched for on Amazon? That, my friend, is called native advertising. Native advertising is getting a ton of hype these days, but…

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How to Beat Ad Blockers with Great Content Marketing

Internet marketers and publishers are starting to get more and more worried about the rise in ad-blocking technology. The Interactive Advertising Bureau (IAB) freaked out when they found out that Apple’s newest iOS would allow ad blockers, calling them wrong and unfair — but promising to introduce less invasive ads that people won’t want to block immediately. It’s clear that the world of digital marketing is going to be affected by this shift, but, is there really a reason to…

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1 Interesting Analysis of the Unusual Power of the Listicle

The listicle isn’t a new concept. In fact, Catrinel, our Head of Content, is pretty certain that it was actually invented by Buddha. The three universal truths…the eightfold path to enlightenment… the five precepts. He was quick to organize his thoughts and beliefs about human existence into lists, and most humans are quick to do the same, too. As Megan Garber discusses in “The Tao of the Listicle,” our culture has been obsessed with lists “from the accounting of Mesopotamia…to…

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How to make the most of an editorial meeting

Pit bulls are beautiful pups, but they don’t always make great content. Neither do chocolate chip banana pancakes. Nonetheless, pups and pancakes were center stage at our editorial meeting, which started ten minutes late for the fourth time running. Sound familiar? You Can Have More Productive Editorial Meetings Our team spends a lot of time together. We have to feel like a team. But if we don’t generate fresh content at a dizzying pace, we’ll end up freelancing. Our interests,…

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How to Keep up with the Ever-Evolving Marketing Persona

The key to reaching your target audience in marketing is understanding your customers. Getting to know them from the inside out is a crucial part of actually engaging them with your brand and your product. That’s where marketing personas come into play. The Psychology of Personas   Personas stem from the work of psychologist Carl Jung, who describes them as “the mask or façade presented to satisfy the demands of the situation or the environment and not representing the inner personality…

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Video content marketing tools and tips for small businesses

If you’re in the business of creating online content, you already know that video is one of the most powerful tools out there. Whether it’s on Facebook, YouTube, Instagram, Snapchat, Twitter, your own personal blog or some other platform, video is killing it in a big way. It’s not just that we love video content (we do), it’s that the biggest companies are behind the trend. Just this year Twitter launched video autoplay in newsfeeds, Facebook started offering paid video…

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For SEOs, a Halloween Surprise: Google Plus Authorship Is UNDEAD again

In a surprising change in direction, Google’s Gary Illyes recommended that webmasters continue to include “authorship markup,” in their source code and not remove it as it may become useful again. Illyes, who works as a Webmaster Trends analyst, spoke to an audience today at the Search Marketing Expo in New York, didn’t give many further details, although many in the crowd of specialists were blown away. In August of 2014, Google had not only decommissioned authorship but had reportedly stopped processing the…

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What’s a Chief Marketing Technologist and How do I Get to be One?

The traditional head of marketing has been facing a changing landscape over the past few years. The information age already put the role through a tailspin and now the era of ‘Big Data’ means that marketing specialists are expected to manage an influx of data and tech on a scale that they probably never saw coming. This data-driven marketing strategy is pretty much par for the course these days – so what does that mean for traditional marketers? CMO: Shrinking…

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