Advertising and Media

3 Surprising Ways Machine Learning is Being Used In Advertising

If you’re a bit of a tech geek like me, you’ve probably caught wind of the newest technology trend that has the scientific community buzzing. Machine learning: the future of the next millennia of human advancement, presumably, or at least our newest tool breaching the gap between what machines can do and what needs to be done by human beings exclusively. But what exactly is machine learning and what can it do?   What is Machine Learning? “Machine learning is a…

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4 Reasons Taylor Swift is Actually a Content Marketing Guru

Unless you’ve been living under a rock, you know that Taylor Swift is everywhere, and it doesn’t take a genius to figure out that her success comes from more than her catchy music and winning personality. The young pop star clearly understands what her brand is and how to get her message across. Of course, as a marketer, I couldn’t help but notice how much attention her personal brand attracts and the ease with which she’s become adored by a…

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3 Reasons Content Ideation Is Essential to Content Marketers

We all want to have great ideas and we all want long term success, right?  For those of us running lean teams or at small agency, a robust content ideation process if crucial. I can’t overstate it, I learned from experience. And now, competition for clients and share of mind is growing fiercer as large, skilled writing teams, armed with journalists, enter the marketplace. Writing and content creation is no longer the bottleneck; effective idea generation is the bottleneck. At…

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