SEO Archives – Oz Content

Absolutely all the Benefits of Content Marketing

August 8, 2016

“Content marketing is the only marketing left.” – Seth Godin Have you heard about all the amazing benefits of content marketing, but don’t know exactly how to implement or maximize your program? Did you start blogging but have yet to get all of your content marketing plans in motion to really see the big impact? It’s true that implementing a content marketing strategy can be time-consuming and overwhelming, so let’s remind you why you started, and what great things are to…

52 Nifty SEO Quotes that will Expand Your Grasp of Search

August 3, 2016

Becky Bicks

Advertising and Media, Content Marketing, SEO, Social Media

If you read our piece last week on digital marketing quotes you might have noticed one very important element of digital marketing that was left out of the collection – the oft-discussed, ever-enigmatic SEO (and quotes about it). Leaving SEO quotes out of that first assemblage wasn’t actually an oversight. What really happened when I started to sort through all my marketing quotes was that I noticed that quote after quote was an SEO quote in some capacity; in fact, there…

15 Powerful Content Analysis Tools that Will Up Your Content Game

June 22, 2016

Becky Bicks

Content Ideation, Content Marketing, SEO, Writing

When I was in high school, I always dreamed that someone would invent a device that would scan my papers before I turned them in, then let me know what grade I would get in advance. That way, I could either quit working on a project and go to the mall – or spend time improving the work to make sure I ended up with a decent score. Fast forward to today. My high school days are long gone – but that…

4 Crucial SEO Tips

January 22, 2016

Content Ideation, Content Marketing, SEO, Writing

Marketing in the modern world of the Internet is a whole different playing field than it was ten, or even five years ago. Even just in the last couple of years, SEO has graduated from coloring a paint by numbers picture to crafting a complex and nuanced 3D vector design. When Google first started ranking pages, you could simply slip in a few words related to your brand here and there on various pages of your site, and you would…

4 Easy Ways to be Awesome at Mobile Content Marketing

January 12, 2016

Becky Bicks

Content Marketing, SEO, Social Media, Technology

Here’s the deal. It seems like we’re facing the end of an era — The Age of the Desktop Computer. Now that we have lightweight tablets to tote around, smart watches to wear on our wrists, and internet-connected phones that fit in a breast pocket, desktop computers are becoming obsolete – which means we’re shifting to a world in which people will only be accessing the web from small, portable devices. According to a report on mobile Internet usage by…

9 Tricks to Make Sure Your Marketing Tanks in 2016

January 7, 2016

Mary Barbour

Content Marketing, SEO, Technology

We’re back at the office with our new sweaters, cool gadgets, and fading hangovers and our brains are swirling with predictions about what’s to come in 2016. Everyone on the internet is forecasting winners, announcing what you absolutely MUST do to win, which is why we’re going to take a minute to remind you that what you DON’T DO is just as important. If you want your business to succeed you don’t want to waste money or commit these garish…

Quality vs. Quantity in Content? Surprise. You Need Both to Win.

November 10, 2015

Mary Barbour

Content Marketing, SEO, Writing

The debate about how often to publish content isn’t a new one. But it is an important one. Experts have many different points of view on the topic and it makes sense that everyone wants to weigh in. The business of content production is huge right now and as the lines between agencies, publishers and software continue to blur, companies are right to wonder how much time and money to funnel into CM. There are dozens of publishing models, ranging…

How to Beat Ad Blockers with Great Content Marketing

November 5, 2015

Becky Bicks

Advertising and Media, Content Marketing, SEO, Technology

Internet marketers and publishers are starting to get more and more worried about the rise in ad-blocking technology. The Interactive Advertising Bureau (IAB) freaked out when they found out that Apple’s newest iOS would allow ad blockers, calling them wrong and unfair — but promising to introduce less invasive ads that people won’t want to block immediately. It’s clear that the world of digital marketing is going to be affected by this shift, but, is there really a reason to…

SEO and Content Marketing: A Love Story

November 4, 2015

Mary Barbour

Content Ideation, Content Marketing, SEO

So…we all know what content marketing is. And we all know what SEO is. And, if you’re like most organizations you probably have a team or at least a person or two responsible for addressing each, right? But have you ever stopped to think about how that might present a problem for your company? When we started here at Oz, most of us had had the experience of working in agencies where content and SEO were totally separate, and maybe…