Social Media

How to Spruce Up Your Content Marketing for the Holidays

Even though supermarkets across the country have been blasting Christmas carols since the day after Halloween, we all know the holiday season doesn’t officially start until Thanksgiving has come and gone. While this cheery time of year means family vacations and time off of work for lots of people, it shouldn’t signal a time to take a break from your content marketing efforts. In fact, the holidays are an excellent time to harness the power of content marketing – to…

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5 Reasons You Shouldn’t Underestimate the Power of the Marketing Podcast (With Infographic)

There’s no question that today, digital publishers and businesses with an online presence need to focus on inbound marketing in order to succeed. After all, with ad-blockers on the rise and people consuming their media on-demand, the best way to bring customers to you is to give them high-quality content to let them know how valuable and trustworthy you are. Now, obviously, one huge part of inbound and content marketing on the web is blogging. It’s important, and everyone who…

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What Does the Rise of Beacon Technology Mean to Content Marketers?

Imagine walking down the street and getting a buzz on your cell phone telling you that the winter jacket you fell in love with while browsing jcrew.com has been marked down by $60. You look up to realize you are standing outside of the J. Crew store on Broadway – how easy it would be to just stroll in and take advantage of the new sale. Or what if you just strapped on your skis and headed out on the mountain…

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What Your Brand Needs to Know About Native Video Ads

You know when you’re reading The Onion and after you’ve read the main headlines and have scrolled through the page, you see a section called “Lesser News From Around the Web” that looks like other news stories but is actually filled with paid ads for the last Puppy Flower bouquet or a pair of hi-top sneakers that you searched for on Amazon? That, my friend, is called native advertising. Native advertising is getting a ton of hype these days, but…

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Twitter rolls out “Promoted Moments” Sooner than Expected

Two weeks after releasing their new ‘Moments’ feature, Twitter has already given advertisers a chance to take advantage of their brand new ‘Promoted Moments.’ Last week we did a rundown of the new feature, which strives to make Twitter more digestible by curating collections of tweets around a particular topic in order to present a fuller picture of a selected news story. Now the new product is getting its first advertiser. Backers of the new movie Creed, including MGM, Warner…

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Twitter Moments: How Does the New Feature Affect your Marketing ?

Twitter “Moments,” was released on October 6, 2015, and some industry analysts are already calling it the company’s most important feature EVER. That’s a lot of faith to place in one bit of new functionality. But Twitter, a company which just years ago was the young unicorn we jockeyed while galloping into the Internet age, is now, according to some experts, merely a sick horse. So the stakes are high–but if the former group is right, Twitter may be revived,…

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How to Make Your B2B Content More Shareable

Okay so you’ve worked hard to get your publishing cadence up to cruise control speed and you have a steady flow of content in the pipeline. This is great news for you and your team and, these days, a rare position to find yourself in. Hypothetically it should be smooth sailing from here, right? So why aren’t you getting the traction you want on your posts when you put the time and money into creating awesome, souped-up content that your…

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5 Uncommon Ways to Use Twitter Lists for Effective Content Ideation

Staying on top of industry news and knowing what’s important to your customers is a crucial part of B2B marketing and the key to meaningful content production. If you’re like us, you probably find yourself drowning in a deluge of news bits, helpful tips, blog posts to keep up with and more. Twitter is an especially chaotic place to hang out – it’s supposed to help you parse through the shitstorm of content whirling around, but sometimes it seems like…

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