a guided look at the branding process

Your Complete Guide to the Branding Process

By | Advertising and Media, Content Ideation, Content Marketing, Startups | No Comments

Growing up, I went to a small school that ended in 8th grade. This meant that for high school, I headed to a new school, with strangers who didn’t have any preconceived notions about who I was. Since I was entering an all-girls’ prep school in Tennessee, I decided I’d become the ultimate southern prep. Over the summer, I spent my days shopping for polo shirts, buying Lily Pulitzer skirts, and investing in the latest Patagonia pullovers. When I walked in the first day of high school, I wanted it to be clear: I was a preppy person, who would…

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I Know What You’re Feeling: an Inside Look at Unruly’s Emotional Analytics An interview with Devra Prywes, VP of Marketing and Insight @ UNRULY

By | Advertising and Media, Content Marketing, Social Media, Startups, Technology | No Comments

This might be TMI, but I once had shrink who liked to say (repeatedly), “feelings aren’t fact.” I hate to break it to her, but neuroscientists and academics beg to differ, arguing something more along the lines of “feelings make facts.” Studies show that people rely on emotions to make most decisions — including buying decisions. fMRI neuro-imagery shows that consumers primarily use emotions, rather than features and facts to make decisions. Advertising research reveals that the emotional response to an ad has far greater influence on a consumer’s reported intent to buy than does the ad’s actual content. This means that…

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10 Reasons Why Your Gated Content Isn’t Helping with Lead Generation

By | SEO, Social Media, Startups, Writing | 2 Comments

On the surface, gating your content behind a form seems like a pretty straightforward way to increase your lead generation – in fact, when you get to the end of this article you’ll have the option to sign up to download one of our coolest new content pieces. You tell people you have some awesome content, they hand over their information to get it and, voila, a new customer is born. Unfortunately, the effectiveness of gating content isn’t that simple. In reality, gated content can be a tricky science – and if not done right, in can actually drive people away…

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Gaming Joystick web icon. flat design. Seamless pattern. Vector EPS10

How to Play your Way into Innovation with Ideation Games Mastering game theory can improve your team's ideation

By | Content Ideation, Creativity, Startups | No Comments

Work and play. Two completely disparate concepts, right? Maybe not. In reality, games can be employed in an office setting to help companies with more effective ideation games – which often results in better ideas and happier employees. What is a Game?  Games are an important aspect of everyday life for many people; games as different as baseball, poker and Final Fantasy, have permeated cultures worldwide. Video games, in particular, have become a staple of Western culture and, part of the global zeitgeist in the 21st century. Okay, so you’ve probably played your fair share Monopoly and Mario Kart, and you have some idea of…

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CRM tool sets are key to b2b marketing strategies

The 22 Best Blog Title Generators on the Internet Which of these catchy title generators can deliver for you?

By | Content Ideation, Startups, Writing | 4 Comments
Blog Title Generator Tools There are a lot of blog title generator tools out there. Most of them are free and some have more functionality than others but they are generally all pretty useful in their own right. Here's our take on some of the most popular ones. Portent This blog title generator has been around for a while and is handy and easy to use. Just enter your keyword and hit enter and you’ll get one potential title at the top of the page. You can keep hitting refresh until something strikes your fancy. The titles are more creative than...
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ideation workshop ideas

How to Run an Ideation Workshop that Actually Leads to Innovation

By | Content Ideation, Creativity, Research, Startups | One Comment

Innovation isn’t simple. Coming up with new ideas when you’ve already been doing something for a long time can feel daunting, especially if everyone on your team is well-entrenched in the processes you’ve set up and the brand/voice/tone/identity you’ve spent years establishing. That’s why the ideation workshop exists – it is a powerful tool to help you get out of the stale modes of thought that can start to dull even the sharpest minds over time. It’d be hard to find a successful CEO who doesn’t agree that innovation is the key factor for growth, so that means without it, there’s…

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Ideation techniques will help you generate ideas that stand out

10 Ideation Techniques And Methods Change How you Think: These Ideation Techniques go Deep

By | Content Ideation, Creativity, Startups | No Comments
The oversaturation of info on the web means that coming up with great content ideas is more important than ever. But it's also starting to seem harder than ever to churn out consistently good ideas. Sure, the easy access to pervasive tools like Google means that you can find whatever you're looking for right when you're looking for it. But this convenience has also made us a bit lazy when it comes to our ideation techniques. Let’s not forget that Google is a search engine run by a single entity. Think of how many people are pulling from the same resource when it comes to...
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Old gramophone in the vintage room

5 Reasons You Shouldn’t Underestimate the Power of the Marketing Podcast (With Infographic)

By | Content Marketing, Creativity, Social Media, Startups, Technology | No Comments

There’s no question that today, digital publishers and businesses with an online presence need to focus on inbound marketing in order to succeed. After all, with ad-blockers on the rise and people consuming their media on-demand, the best way to bring customers to you is to give them high-quality content to let them know how valuable and trustworthy you are. Now, obviously, one huge part of inbound and content marketing on the web is blogging. It’s important, and everyone who wants to be on their content marketing A-game should definitely do it. However, what a lot of business decision makers…

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snowflakes and stars blue shining descending on background

The Many Unspoken Roles and Responsibilities of a CEO How to stay nimble and wear many hats while growing your startup

By | Startups | No Comments

“If you can’t take the heat, get out of the kitchen.” Master Chef Gordon Ramsey lives by the adage, and so do many successful entrepreneurs (although Ramsey’s likely to throw in a few more expletives). Why heat? Because everyone has good ideas, but it’s only the people who have the passion for pushing those ideas forward, sacrificing time, energy, money, and probably a good portion of their social lives, who are going to make it work. If you’re one of those people sitting on a good idea, that last paragraph probably made you squirm–and it should. You may be CEO,…

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creativity techniques can unlock creative ideas

Tips to Make Sales and Marketing More than Just “Frenemies” Because You Know that Marketing and Sales Alignment Is More Important Than Ever

By | Content Ideation, Startups | No Comments

Marketing and Sales have historically been at odds with each other, which is totally counterintuitive to the mutual goals of the two teams. Marketers think salespeople are lazy and sales teams are constantly frustrated with marketers for not drumming up enough leads. While this rivalry generates a little healthy competition between the two teams, it’s actually kind of annoying. The bottom line is that aligning your marketing team with sales will make your job easier and your work more productive. Companies with strong sales and marketing alignment achieve 20% annual growth rate vs. the 4% decline of those with poor…

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