Startups

Tips to Make Sales and Marketing More than Just “Frenemies”

Marketing and Sales have historically been at odds with each other, which is totally counterintuitive to the mutual goals of the two teams. Marketers think salespeople are lazy and sales teams are constantly frustrated with marketers for not drumming up enough leads. While this rivalry generates a little healthy competition between the two teams, it’s actually kind of annoying. The bottom line is that aligning your marketing team with sales will make your job easier and your work more productive.…

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Set up a $100,000 Content Marketing Tech Stack for under $100

The number one topic of conversation around the office these days is the content marketing stack, and it’s not hard to see why. Choosing the right collection of tools can be frustrating and confusing, especially for a new company operating on a budget. But it’s not only the newbies who want to know. We work with dozens of content marketers from companies of all sizes, and it seems like everyone is asking the same basic questions: What is the optimal…

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3 Reasons Content Ideation Is Essential to Content Marketers

We all want to have great ideas and we all want long term success, right?  For those of us running lean teams or at small agency, a robust content ideation process if crucial. I can’t overstate it, I learned from experience. And now, competition for clients and share of mind is growing fiercer as large, skilled writing teams, armed with journalists, enter the marketplace. Writing and content creation is no longer the bottleneck; effective idea generation is the bottleneck. At…

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Oz Content Technologies, Inc.
73 Spring St, Suite 507
New York, NY 10012