Technology

5 Tactics to Thrive in the Future of Blogging (Backed by Experts & Science)

Blogging has seen quite a ride, hasn’t it? In the past 20 years or so, it’s gone from online diaries to personal communication tools to marketing machines leveraged by businesses large and small. Blogs are pretty unrecognizable from what they used to be just five years ago. And five years from now, they’ll have changed again. With millions of blogs out there, and more being created every day, the blogging space is influenced by more trends and more individuals than…

2
Read More

These are the Most Powerful Marketing Automation Strategies of the Year

Marketing automation is gaining popularity rapidly, especially amongst companies that want to optimize their email lead generation and prospect nurturing process. In fact, there are nearly 11 times more B2B organizations using marketing automation today, than in 2011. What’s driving adoption? It works. Check out 12 benefits of marketing automation here. The marketing automation strategies presented below will be fairly easy to implement on almost any automation software, and are relevant for businesses at varying stages and with various levels…

2
Read More

The Ultimate Guide to Content Marketing Conferences in 2016 (Fall Update)

Content marketing conferences are hands down one of the best ways to gain insight into the latest trends and changes in the world of content marketing. And they offer an awesome opportunity to connect with industry leaders and peers. And the best part is that there are SO MANY conferences, all across North America – some specialize in Inbound while others focus on social media and everything in between. Here’s a list of the content marketing conferences you shouldn’t miss out…

0
Read More

50 Digital Marketing Quotes that Will Make You a Smarter Marketer

If you spend any time on social media these days, there’s a good chance you’re friends with a quote person. You know – one of those people who crams their feeds with occasionally uplifting, but unbearably cheesy quotes from famous figures, like: “Be the change you wish to see in the world” –Mahatma Gandhi, or, “Be yourself; everyone else is already taken.” –Oscar Wilde Full disclosure: in high school, I was a quote person. My locker, notebooks, MySpace Profile and…

0
Read More

Next Gen Storytelling: A Q&A with Mike Knowlton

As we’re ramping up for our Future of Content panel, Oz and L&T will be running a series of Q&As with our panelists as well as stories considering various facets of the Future of Content. This week, we got to sit down with Mike Knowlton, Founder and President of Murmur, a next generation storytelling studio. He’s also Co-Founder of StoryCode, a global community of interactive and immersive media makers. Knowlton has an extensive background in tech and all things media, but for…

0
Read More

12 Benefits of Marketing Automation that Will Vastly Improve Your Life

Automated technology is in the process of revolutionizing our lives — almost in a Jetsons-esque way. Don’t believe me? Today, we have access to refrigerators that tell us when we’re out of milk, smart washers and dryers that do our laundry while we’re at work, and connected thermostats that regulate temperatures automatically to save energy. One group of people who are particularly benefitting from the wonders of automation is marketers. New technologies are allowing marketers to get their messages out…

2
Read More

The Guru of Transmedia discusses the Future of Content: A Q&A with Jeff Gomez

When Hollywood wants blockbuster story worlds like Avatar, Pirates of the Caribbean, and Men in Black to generate successful sequels and to stretch across all kinds of media, they call on Jeff Gomez, CEO of Starlight Runner Entertainment. Gomez can pull apart a script or novel or game design and assess exactly what makes it “mythically great” (or not so hot), and then offer a way to fix or build upon its world so that it can be extended as different…

0
Read More

I Know What You’re Feeling: an Inside Look at Unruly’s Emotional Analytics

This might be TMI, but I once had shrink who liked to say (repeatedly), “feelings aren’t fact.” I hate to break it to her, but neuroscientists and academics beg to differ, arguing something more along the lines of “feelings make facts.” Studies show that people rely on emotions to make most decisions — including buying decisions. fMRI neuro-imagery shows that consumers primarily use emotions, rather than features and facts to make decisions. Advertising research reveals that the emotional response to an ad…

0
Read More

4 Easy Ways to be Awesome at Mobile Content Marketing

Here’s the deal. It seems like we’re facing the end of an era — The Age of the Desktop Computer. Now that we have lightweight tablets to tote around, smart watches to wear on our wrists, and internet-connected phones that fit in a breast pocket, desktop computers are becoming obsolete – which means we’re shifting to a world in which people will only be accessing the web from small, portable devices. According to a report on mobile Internet usage by…

0
Read More

9 Tricks to Make Sure Your Marketing Tanks in 2016

We’re back at the office with our new sweaters, cool gadgets, and fading hangovers and our brains are swirling with predictions about what’s to come in 2016. Everyone on the internet is forecasting winners, announcing what you absolutely MUST do to win, which is why we’re going to take a minute to remind you that what you DON’T DO is just as important. If you want your business to succeed you don’t want to waste money or commit these garish…

0
Read More

Oz Content Technologies, Inc.
73 Spring St, Suite 507
New York, NY 10012