5 Tactics to Thrive in the Future of Blogging (Backed by Experts & Science)

By | Content Marketing, Technology, Writing | 2 Comments

Blogging has seen quite a ride, hasn’t it? In the past 20 years or so, it’s gone from online diaries to personal communication tools to marketing machines leveraged by businesses large and small. Blogs are pretty unrecognizable from what they used to be just five years ago. And five years from now, they’ll have changed again. With millions of blogs out there, and more being created every day, the blogging space is influenced by more trends and more individuals than ever before. That means new things emerge more often, and trends change more quickly. Other marketing platforms can pop up…

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These are the Most Powerful Marketing Automation Strategies of the Year

By | Content Marketing, Technology | 2 Comments

Marketing automation is gaining popularity rapidly, especially amongst companies that want to optimize their email lead generation and prospect nurturing process. In fact, there are nearly 11 times more B2B organizations using marketing automation today, than in 2011. What’s driving adoption? It works. Check out 12 benefits of marketing automation here. The marketing automation strategies presented below will be fairly easy to implement on almost any automation software, and are relevant for businesses at varying stages and with various levels of content development. Choose a strategy appropriate to your stage that might help you to increase your email lead generation…

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The Ultimate Guide to Content Marketing Conferences in 2016 (Fall Update)

By | Advertising and Media, Content Marketing, Technology | No Comments

Content marketing conferences are hands down one of the best ways to gain insight into the latest trends and changes in the world of content marketing. And they offer an awesome opportunity to connect with industry leaders and peers. And the best part is that there are SO MANY conferences, all across North America – some specialize in Inbound while others focus on social media and everything in between. Here’s a list of the content marketing conferences you shouldn’t miss out on this Fall – you’ll walk away with new friends, a head full of knowledge and some pretty cool lanyards…

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Digital marketing quotes can help inspire your marketing efforts.

50 Digital Marketing Quotes that Will Make You a Smarter Marketer

By | Advertising and Media, Content Marketing, Creativity, Social Media, Technology, Writing | No Comments

If you spend any time on social media these days, there’s a good chance you’re friends with a quote person. You know – one of those people who crams their feeds with occasionally uplifting, but unbearably cheesy quotes from famous figures, like: “Be the change you wish to see in the world” –Mahatma Gandhi, or, “Be yourself; everyone else is already taken.” –Oscar Wilde Full disclosure: in high school, I was a quote person. My locker, notebooks, MySpace Profile and even AIM away messages were filled with heartwarming couplets from Dr. Seuss poems, lines from Rilke’s Letter to a Young…

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Next Gen Storytelling: A Q&A with Mike Knowlton

By | Q&A, Technology | No Comments

As we’re ramping up for our Future of Content panel, Oz and L&T will be running a series of Q&As with our panelists as well as stories considering various facets of the Future of Content. This week, we got to sit down with Mike Knowlton, Founder and President of Murmur, a next generation storytelling studio. He’s also Co-Founder of StoryCode, a global community of interactive and immersive media makers. Knowlton has an extensive background in tech and all things media, but for our panel, we’ll be tapping into his deep understanding of mobile. Mike is the creator of StoryDeck, which he explains…

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Many benefits of marketing automation make marketing simpler and more effective

12 Benefits of Marketing Automation that Will Vastly Improve Your Life

By | Advertising and Media, Content Marketing, Technology | 2 Comments

Automated technology is in the process of revolutionizing our lives — almost in a Jetsons-esque way. Don’t believe me? Today, we have access to refrigerators that tell us when we’re out of milk, smart washers and dryers that do our laundry while we’re at work, and connected thermostats that regulate temperatures automatically to save energy. One group of people who are particularly benefitting from the wonders of automation is marketers. New technologies are allowing marketers to get their messages out to the right people at the right time (without having to be at their computers 24/7), and the benefits of…

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The Guru of Transmedia discusses the Future of Content: A Q&A with Jeff Gomez

By | Advertising and Media, Q&A, Technology | No Comments

When Hollywood wants blockbuster story worlds like Avatar, Pirates of the Caribbean, and Men in Black to generate successful sequels and to stretch across all kinds of media, they call on Jeff Gomez, CEO of Starlight Runner Entertainment. Gomez can pull apart a script or novel or game design and assess exactly what makes it “mythically great” (or not so hot), and then offer a way to fix or build upon its world so that it can be extended as different types of content. Some people call this transmedia (but you don’t have to), and now, Gomez is bringing his skills…

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I Know What You’re Feeling: an Inside Look at Unruly’s Emotional Analytics An interview with Devra Prywes, VP of Marketing and Insight @ UNRULY

By | Advertising and Media, Content Marketing, Social Media, Startups, Technology | No Comments

This might be TMI, but I once had shrink who liked to say (repeatedly), “feelings aren’t fact.” I hate to break it to her, but neuroscientists and academics beg to differ, arguing something more along the lines of “feelings make facts.” Studies show that people rely on emotions to make most decisions — including buying decisions. fMRI neuro-imagery shows that consumers primarily use emotions, rather than features and facts to make decisions. Advertising research reveals that the emotional response to an ad has far greater influence on a consumer’s reported intent to buy than does the ad’s actual content. This means that…

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b2b marketing strategies are road maps

4 Easy Ways to be Awesome at Mobile Content Marketing

By | Content Marketing, SEO, Social Media, Technology | No Comments

Here’s the deal. It seems like we’re facing the end of an era — The Age of the Desktop Computer. Now that we have lightweight tablets to tote around, smart watches to wear on our wrists, and internet-connected phones that fit in a breast pocket, desktop computers are becoming obsolete – which means we’re shifting to a world in which people will only be accessing the web from small, portable devices. According to a report on mobile Internet usage by Pew Research, more than 64% of all American adults now own a smartphone and 46% of them actually say they…

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Marketing tricks and tips

9 Tricks to Make Sure Your Marketing Tanks in 2016 Marketing trends that are doomed to fail

By | Content Marketing, SEO, Technology | No Comments

We’re back at the office with our new sweaters, cool gadgets, and fading hangovers and our brains are swirling with predictions about what’s to come in 2016. Everyone on the internet is forecasting winners, announcing what you absolutely MUST do to win, which is why we’re going to take a minute to remind you that what you DON’T DO is just as important. If you want your business to succeed you don’t want to waste money or commit these garish errors. As we look ahead and think about what content marketing trends we’re going to see in 2016, here is…

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