Technology

Twitter Moments: How Does the New Feature Affect your Marketing ?

Twitter “Moments,” was released on October 6, 2015, and some industry analysts are already calling it the company’s most important feature EVER. That’s a lot of faith to place in one bit of new functionality. But Twitter, a company which just years ago was the young unicorn we jockeyed while galloping into the Internet age, is now, according to some experts, merely a sick horse. So the stakes are high–but if the former group is right, Twitter may be revived,…

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Video content marketing tools and tips for small businesses

If you’re in the business of creating online content, you already know that video is one of the most powerful tools out there. Whether it’s on Facebook, YouTube, Instagram, Snapchat, Twitter, your own personal blog or some other platform, video is killing it in a big way. It’s not just that we love video content (we do), it’s that the biggest companies are behind the trend. Just this year Twitter launched video autoplay in newsfeeds, Facebook started offering paid video…

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For SEOs, a Halloween Surprise: Google Plus Authorship Is UNDEAD again

In a surprising change in direction, Google’s Gary Illyes recommended that webmasters continue to include “authorship markup,” in their source code and not remove it as it may become useful again. Illyes, who works as a Webmaster Trends analyst, spoke to an audience today at the Search Marketing Expo in New York, didn’t give many further details, although many in the crowd of specialists were blown away. In August of 2014, Google had not only decommissioned authorship but had reportedly stopped processing the…

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What’s a Chief Marketing Technologist and How do I Get to be One?

The traditional head of marketing has been facing a changing landscape over the past few years. The information age already put the role through a tailspin and now the era of ‘Big Data’ means that marketing specialists are expected to manage an influx of data and tech on a scale that they probably never saw coming. This data-driven marketing strategy is pretty much par for the course these days – so what does that mean for traditional marketers? CMO: Shrinking…

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Bored by high tech? You’ll love the power of pen and paper

We’ve come a long way since the days of writing by candlelight with a quill pen and an inkwell. Writers today have a deluge of writing options at their fingertips, from basic notetaking apps to MS Word to brain-mapping programs like FreeMind or long form writerly gizmos like Scrivener. We can write on our laptops, desktops, smartphones, tablets – even on our watches! And being able to save our work into the cloud makes it super easy to access, write…

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How to Make Your B2B Content More Shareable

Okay so you’ve worked hard to get your publishing cadence up to cruise control speed and you have a steady flow of content in the pipeline. This is great news for you and your team and, these days, a rare position to find yourself in. Hypothetically it should be smooth sailing from here, right? So why aren’t you getting the traction you want on your posts when you put the time and money into creating awesome, souped-up content that your…

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3 Surprising Ways Machine Learning is Being Used In Advertising

If you’re a bit of a tech geek like me, you’ve probably caught wind of the newest technology trend that has the scientific community buzzing. Machine learning: the future of the next millennia of human advancement, presumably, or at least our newest tool breaching the gap between what machines can do and what needs to be done by human beings exclusively. But what exactly is machine learning and what can it do?   What is Machine Learning? “Machine learning is a…

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In Memory of Oliver Sacks: A Thinking Animal in a Beautiful World

“Above all, I have been a sentient being, a thinking animal, on this beautiful planet, and that in itself has been an enormous privilege and adventure.” Neurologist and acclaimed author Oliver Sacks died this Sunday at the age of 82. He was truly a pioneer in his field, and his work and stories have left a lasting legacy in the worlds he touched. Sacks was known for using his patients’ disorders as the basis for beautiful and humbling meditations on…

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New Tech Promises to Replace Manual Editing for Quality Content

Keeping your writing simple is usually beneficial. Writers and readers alike agree to this fundamental fact, among them Carver, Paley, Beattie, and Ellis. In the content marketing world, Shane Snow even goes as far as to support the argument for clear writing with data in his reading level analysis article that was published in January. In his article, after comparing the respective reading levels of several popular books and articles (both fiction and nonfiction), he comes to a fittingly simple,…

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10 Content Creation Tech Tools That Will Make You a Better Writer

Congratulations! You’ve chosen to work in a field that looks like it may actually keep you employed for at least the next few years. According to Smart Insights, content marketing was rated ahead of big data, marketing automation, and mobile marketing as the top digital tool of the year. While this is great news, it also means stiff competition in an already crowded market. Thankfully, the era of the content farm is over, (Unless Vice is right, which it’s not)…

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