Technology

Quality content is correct: future tech helps verify the truth

“An earlier version of this column was published in error. That version included what purported to be an interview that Kanye West gave to a Chicago radio station in which he compared his own derrière to that of his wife, Kim Kardashian. Mr. West’s quotes were taken, without attribution, from the satirical website The Daily Currant. There is no radio station WGYN in Chicago; the interview was fictitious, and should not have been included in the column.” This is an…

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You are only human. How topic models can help direct the deluge of data

About a decade ago, my father started downsizing. The first place I saw the evidence was his desk. The loose magazines were gone and so were the bookshelves, paper trays, and binders. But I guess the severity of the situation didn’t really hit me until one day I found myself in his closet, where he had compiled perfectly folded rectangular stacks of t-shirts, shorts, and long sleeve shirts, each of approximately the same size and quantity. He’d eliminated all excess.…

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Set up a $100,000 Content Marketing Tech Stack for under $100

The number one topic of conversation around the office these days is the content marketing stack, and it’s not hard to see why. Choosing the right collection of tools can be frustrating and confusing, especially for a new company operating on a budget. But it’s not only the newbies who want to know. We work with dozens of content marketers from companies of all sizes, and it seems like everyone is asking the same basic questions: What is the optimal…

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Google’s News Lab: Making Reporters better Marketers and Marketers better Reporters

In a wired world, where everyone’s a content creator, and the commingling of traditional reporting, writing, blogging, and marketing is much discussed, Google is latest to blur the lines. Last month, the company introduced a complete suite of tools for journalists through an initiative they call News Lab. In a blog post introducing the initiative, Google explained that it wants to collaborate with journalists, citizen journalists, and entrepreneurs to help build the “future of media.” To ensure that they’re part…

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3 Ways that Advances in Computer Vision will Change Content Marketing Forever

While achievements in the field of computer vision are often so industry specific that progress is hard to see, the developments in the last few weeks have been unequivocally significant: Facebook launched “Moments,” which recognizes which of your friends are in the photos you take; Google released a new photo app with automatic tagging abilities that allow a user to search for words like “sunset,” “dog,” or the color “blue,” without ever manually tagging a picture; GumGum, a company that uses computer…

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