Writing

20 Interesting Blog Ideas and Tactics We Use to Come Up With Them

Pretty much every company worth their salt has their own blog these days. Content marketing is one of the biggest drivers of growth and ROI and is also relatively cheap compared to other channels. In return for the nominal investment, you get subscribers, great stuff to fill your social networks and validation in your industry, not to mention other perks like developing partnerships with rad companies and the ability to reach even wider audiences. But frankly, coming up with new…

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5 Tactics to Thrive in the Future of Blogging (Backed by Experts & Science)

Blogging has seen quite a ride, hasn’t it? In the past 20 years or so, it’s gone from online diaries to personal communication tools to marketing machines leveraged by businesses large and small. Blogs are pretty unrecognizable from what they used to be just five years ago. And five years from now, they’ll have changed again. With millions of blogs out there, and more being created every day, the blogging space is influenced by more trends and more individuals than…

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Absolutely all the Benefits of Content Marketing

“Content marketing is the only marketing left.” – Seth Godin Have you heard about all the amazing benefits of content marketing, but don’t know exactly how to implement or maximize your program? Did you start blogging but have yet to get all of your content marketing plans in motion to really see the big impact? It’s true that implementing a content marketing strategy can be time-consuming and overwhelming, so let’s remind you why you started, and what great things are to…

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50 Digital Marketing Quotes that Will Make You a Smarter Marketer

If you spend any time on social media these days, there’s a good chance you’re friends with a quote person. You know – one of those people who crams their feeds with occasionally uplifting, but unbearably cheesy quotes from famous figures, like: “Be the change you wish to see in the world” –Mahatma Gandhi, or, “Be yourself; everyone else is already taken.” –Oscar Wilde Full disclosure: in high school, I was a quote person. My locker, notebooks, MySpace Profile and…

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How to Find and Nail Your Social Voice

Does your company lack strong social voice? Here’s a common scenario: A company seems to have it all – awesome concept, generous funding, a tight marketing strategy, audience demand and sweet content – and logic would follow that things would be rolling nicely along. But for some reason, you aren’t building your audience as quickly as you’d hoped and your efforts are falling a bit flat. One of the most common problems that companies face is the lack of a…

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15 Powerful Content Analysis Tools that Will Up Your Content Game

When I was in high school, I always dreamed that someone would invent a device that would scan my papers before I turned them in, then let me know what grade I would get in advance. That way, I could either quit working on a project and go to the mall – or spend time improving the work to make sure I ended up with a decent score. Fast forward to today. My high school days are long gone – but that…

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6 Powerful Content Ideas to Boost Your B2B Blogs

If you’re a content marketing person like me, you’re probably well-versed in the importance of B2B blogs – and you’ve probably also seen all those oft-quoted statistics about what your blogging can do for your B2B company. (If not, check out this great roundup of B2B blogging stats compiled by Hubspot…. did you know that companies that use blogs receive 67% more leads than those that don’t?!) Blogging is a great way to drive up awareness about your company, and…

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10 Reasons Why Your Gated Content Isn’t Helping with Lead Generation

On the surface, gating your content behind a form seems like a pretty straightforward way to increase your lead generation – in fact, when you get to the end of this article you’ll have the option to sign up to download one of our coolest new content pieces. You tell people you have some awesome content, they hand over their information to get it and, voila, a new customer is born. Unfortunately, the effectiveness of gating content isn’t that simple. In…

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The 22 Best Blog Title Generators on the Internet

Blog Title Generator Tools There are a lot of blog title generator tools out there. Most of them are free and some have more functionality than others but they are generally all pretty useful in their own right. Here's our take on some of the most popular ones. Portent This blog title generator has been around for a while and is handy and easy to use. Just enter your keyword and hit enter and you’ll get one potential title at the…
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4 Crucial SEO Tips

Marketing in the modern world of the Internet is a whole different playing field than it was ten, or even five years ago. Even just in the last couple of years, SEO has graduated from coloring a paint by numbers picture to crafting a complex and nuanced 3D vector design. When Google first started ranking pages, you could simply slip in a few words related to your brand here and there on various pages of your site, and you would…
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