Writing

2016 Roundup: Coolest Content Marketing and Tech Tools

The new year is upon us and it’s time to gear up for our 2016 content marketing strategies! Yeah right, you’ve all been working on these for months and are still scrambling to make sure your editorial calendar is on fleek, all your writers and strategists are on the same page and that you aren’t missing out on any of the amazing tools you could be taking advantage of to make sure that this year is your most successful year…

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Is Marketing As We Know it Dead? The Machines Are Taking Over!

Our generation has sort of grown up with the idea that machines are something to be feared. From Terminator to Minority Report to the imposing scariness of Star Wars’ IG-88, the idea of robots taking over the world is one that has always kinda terrified us but also one that is starting to get more and more realistic. And maybe it’s not something to be so scared of after all – everything from cars to car vending machines to houses…

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Quality vs. Quantity in Content? Surprise. You Need Both to Win.

The debate about how often to publish content isn’t a new one. But it is an important one. Experts have many different points of view on the topic and it makes sense that everyone wants to weigh in. The business of content production is huge right now and as the lines between agencies, publishers and software continue to blur, companies are right to wonder how much time and money to funnel into CM. There are dozens of publishing models, ranging…

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How to Unlock Beginner’s Mind and Boost Creativity

If you’re like me, you probably feel overwhelmed by all the content that already exists. When I sit down to start writing, the sheer wealth of information and amount that has already been written on any given topic can be so daunting it makes it’s hard to even begin a new piece. I know I’m not the only one. As writers, publishers, and marketers, we all want to become experts in our field and be above the fold when it…

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How to make the most of an editorial meeting

Pit bulls are beautiful pups, but they don’t always make great content. Neither do chocolate chip banana pancakes. Nonetheless, pups and pancakes were center stage at our editorial meeting, which started ten minutes late for the fourth time running. Sound familiar? You Can Have More Productive Editorial Meetings Our team spends a lot of time together. We have to feel like a team. But if we don’t generate fresh content at a dizzying pace, we’ll end up freelancing. Our interests,…

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How to write emotional content that makes people feel things

When you write something, make a video, an animation, hell even a slide deck, your ultimate goal is to get people to look at your work, learn something, maybe even enjoy what you made. Or maybe not. Maybe you want to just hit publish and forget this ever happened. But for the purposes of this article let’s pretend you care. It can feel so hard to get readers to pay attention to and engage with what you’re saying. You put…

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How to Tell a Great Story by Exploiting your own Experience

About a month ago, when we were still trapped in the insufferable humid heat of summer in New York, one of my colleagues made a humorous comment that stuck: “I wonder just how many content marketing blog posts include the phrase “Writing is hard?”” Since then, I’ve privately vowed not to use that line again in my own work, save in the retelling of this brief moment. But yet, the message remains so firmly planted within the minds of writers…

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Moody? This new Productivity App tells you when to Focus

As a writer, artist, self-declared thinker, etc. etc., I’m constantly contemplating reality and our perception of it, even as I try to hide from it and all the hard questions that go along with living on this planet. It’s been said a million times before but the lives we lead seem to be largely guided by our perception of what we are doing and where we are in life. What’s that oft-quoted statistic? “Life is 10% what actually happens and 90% how…

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1 Vital Editing Tip to Make You A Better Editor Instantly

“If it weren’t for editors, writers would never drink.” – George RR Martin One well-known fact about writing is that writers are not always great editors. In fact, writers are often very bad editors. They tend to be married to their work in a way that makes it easy for them to overlook flaws both tiny and monstrous. Having an editor, whether it’s a peer, colleague or hired help, is at the heart of a writer’s success, and anyone who…

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Bored by high tech? You’ll love the power of pen and paper

We’ve come a long way since the days of writing by candlelight with a quill pen and an inkwell. Writers today have a deluge of writing options at their fingertips, from basic notetaking apps to MS Word to brain-mapping programs like FreeMind or long form writerly gizmos like Scrivener. We can write on our laptops, desktops, smartphones, tablets – even on our watches! And being able to save our work into the cloud makes it super easy to access, write…

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