Writing

How to Create Great Branded Content with your Integrity Intact

It might not seem like it, but “great branded content” is actually a pretty elegant and literary turn of phrase. It’s clear, economical, and easy to understand. It passes the Flesch-Kincaid readability test. Plus, it achieves a poetic goal of making the words mimic the subject. Think about it—the phrase is structured to do exactly what we content creators and marketers are trying to do, which is place a brand right in the center of great content. Little things like…

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In Memory of Oliver Sacks: A Thinking Animal in a Beautiful World

“Above all, I have been a sentient being, a thinking animal, on this beautiful planet, and that in itself has been an enormous privilege and adventure.” Neurologist and acclaimed author Oliver Sacks died this Sunday at the age of 82. He was truly a pioneer in his field, and his work and stories have left a lasting legacy in the worlds he touched. Sacks was known for using his patients’ disorders as the basis for beautiful and humbling meditations on…

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New Tech Promises to Replace Manual Editing for Quality Content

Keeping your writing simple is usually beneficial. Writers and readers alike agree to this fundamental fact, among them Carver, Paley, Beattie, and Ellis. In the content marketing world, Shane Snow even goes as far as to support the argument for clear writing with data in his reading level analysis article that was published in January. In his article, after comparing the respective reading levels of several popular books and articles (both fiction and nonfiction), he comes to a fittingly simple,…

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10 Content Creation Tech Tools That Will Make You a Better Writer

Congratulations! You’ve chosen to work in a field that looks like it may actually keep you employed for at least the next few years. According to Smart Insights, content marketing was rated ahead of big data, marketing automation, and mobile marketing as the top digital tool of the year. While this is great news, it also means stiff competition in an already crowded market. Thankfully, the era of the content farm is over, (Unless Vice is right, which it’s not)…

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The In Crowd: How Internal Crowdsourcing Creates More Unique Content

Let’s start with one thing we all agree on: great content hinges on excellent ideas and a strong plan. As marketers, we’re big on the plan. Whether we directly manage a brand or work on the agency side, we take a number of important and lofty measures to ensure that the content we propose and create is valuable. We call up strategy to do a competitive sweep, and then we analyze (read: judge) everything else out there. Our planners make…

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3 Easy Steps to Go From Spark to Thesis in your Content Writing

As a writer, you probably have a pretty good idea what subject you want to write about, even if you haven’t come up with a specific angle or started writing. Maybe you’re supposed to be writing a post about writing, or maybe you’re supposed to be writing about research or social media. You might even be asked to write about something fun, something that ties in pop culture with your industry. But all of those subjects aren’t ideas. They are…

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Better Content Ideation through Lateral Thinking: Finding Tricky Answers to Easy Questions

Sitting down to write an article can be a daunting task. Where do you start? How do you organize it? Even if you have a great story idea, how do you make it interesting or write about it in a way that hasn’t been done before? According to Kapost, 99% of content marketers see the need for a constant and steady stream of ideas as crucial to content marketing. However, only half of marketers report having enough ideas to fuel…

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Be your own Hero: Take the Hero’s Journey and Triumph with your Content Marketing

Some people deal with challenges by being totally present, by grounding themselves in reality and confronting their problems with brute strength. Me? For better or for worse, I’m more of a fantasist and whether the challenge is personal, academic, physical, or work-related, I often find myself dramatizing a bit, and mulling over my favorite fictional success stories, my literary and cinematic heroes in the process. Somewhere in my subconscious, I make myself the hero of my own story—I face monsters,…

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How to Repurpose Content like a Pro (and Make Your Good Ideas Last Twice as Long)

Producing and distributing marketing content that your customers find engaging and compelling can grow into a time-consuming and costly task, so it’s important to milk your best content for all it’s worth. Repurposing content is a killer way to get more traction out of the stuff that has performed well with your audience. Not to mention, everyone is doing it. Almost 60% of marketers reuse content two to five times in order to generate “snackable” content based on assets and…

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You Are SO Worth It: How to Convince your Manager to Invest in Content Creation

One of the biggest challenges that content marketers face is idea generation. Content marketing depends on both quality and quantity and you can’t sacrifice one for the other if you want to maximize your marketing efforts. Generating quality ideas is, of course, at the core of content marketing but you also need a steady stream of said ideas flowing through the pipeline to ensure that material is fresh and that you are consistently providing your customers with the kind of…

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