Blog

15 Powerful Content Analysis Tools that Will Up Your Content Game

When I was in high school, I always dreamed that someone would invent a device that would scan my papers before I turned them in, then let me know what grade I would get in advance. That way, I could either quit working on a project and go to the mall – or spend time improving the work to make sure I ended up with a decent score. Fast forward to today. My high school days are long gone – but that…

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How to Unlock Inbound Lead Generation: a Simple Guide

I don’t know about you, but as a content marketer, I am pretty stoked about the continuous growth of inbound marketing and the lead generation potential it has. For the most part, I find disruptive marketing tactics online (like pop-ups, banners, and pre-roll videos)annoying. Who wants to see a video advertising a car when all you really want to do is read an article about who Becky with the Good Hair is? Luckily, the landscape of digital advertising is shifting.…

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6 Powerful Content Ideas to Boost Your B2B Blogs

If you’re a content marketing person like me, you’re probably well-versed in the importance of B2B blogs – and you’ve probably also seen all those oft-quoted statistics about what your blogging can do for your B2B company. (If not, check out this great roundup of B2B blogging stats compiled by Hubspot…. did you know that companies that use blogs receive 67% more leads than those that don’t?!) Blogging is a great way to drive up awareness about your company, and…

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Generating Local Leads That Are Worth Your Time

If you’re running a small business, you know how great it can feel to have new leads find you online and reach out to you. It usually means you’re just a step away from converting someone into a bonafide, paying customer! That is, until you find out that they’re calling from 12 states away and are looking for a service they can personally interact with or a store they can actually visit. That’s where the importance of generating local leads…

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5 Important Reasons to Make More of Your Content Interactive

Obviously, we’re the biggest believers in content marketing. Marketing with content is a permission marketing tactic that works. (According to recent surveys on content marketing impact, more than 65% of B2B content marketers think that their content marketing delivers business value). Content marketing is also a great way to share your unique knowledge with the world and brand yourself as a thought leader. But just like us, a lot of people are believers in the power of content. And thus, the internet…

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I Know What You’re Feeling: an Inside Look at Unruly’s Emotional Analytics

This might be TMI, but I once had shrink who liked to say (repeatedly), “feelings aren’t fact.” I hate to break it to her, but neuroscientists and academics beg to differ, arguing something more along the lines of “feelings make facts.” Studies show that people rely on emotions to make most decisions — including buying decisions. fMRI neuro-imagery shows that consumers primarily use emotions, rather than features and facts to make decisions. Advertising research reveals that the emotional response to an ad…

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3 Insanely Effective Ways to Come Up with Visual Ideas

I’m a content marketer, so when it comes to words, I’m pretty confident. It doesn’t really stress me out to come up with new ideas for blogs, newsletters, or even catchy social media posts on the fly. I have my tried-and-true ideation methods for thinking up something interesting to write, even when I have writer’s block. But when it comes to generating visual ideas? That’s a whole different story. Ask me to come up with a logo for your company,…

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So You Want to Grow Your Email Marketing Database?

One thing most companies these days are obsessed with is growing their email marketing database. Using the Internet is an excellent way to do so – and get more customers – since there are lots of people that hang out there. (In fact, nearly 3.2 billion people are now using the Internet worldwide!) However, getting advertising content to the people you want to draw in is becoming more and more difficult, due to a variety of factors: the rise of adblocking,…

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The Secrets of Creating Viral Content

You’ve heard about astounding success stories like this before: a digital media startup opens up with a big idea, targets a particular niche and then intends to fully leverage the power of social media – and breaks the internet. But you’ve never gotten the behind the scenes insight before, the secrets behind how those teams make decisions to publish content. Enter LittleThings,  the leading lifestyle destination for inspiring, uplifting, and inspiring content. Since its launch in September 2014, LittleThings has experienced…

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Unique Opt-In Forms that Make us Want to Give It Up

As we delve deeper to the content gate debate, I inevitably keep thinking of my own complicated experience with gated content. Despite what’s probably an initial universal desire to flee, gating content remains one of the best lead generation tactics out there. I’ll be clicking around a site, deep in a post and I’ll catch a headline out of the corner of my eye, or a pop-up at the bottom of the page. More info, yes! Form, ugh! But more…

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