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10 Reasons Why Your Gated Content Isn’t Helping with Lead Generation

On the surface, gating your content behind a form seems like a pretty straightforward way to increase your lead generation – in fact, when you get to the end of this article you’ll have the option to sign up to download one of our coolest new content pieces. You tell people you have some awesome content, they hand over their information to get it and, voila, a new customer is born. Unfortunately, the effectiveness of gating content isn’t that simple. In…

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How did one company increase sales by 52% using creative ideation?

Catholic Knights Insurance has one unique marketing constraint: it only sells insurance to Catholics. They’re a team of experts, so after establishing market leadership in quality healthcare and successfully defending various lawsuits against their company, the Catholic Knights decided to grow their top-line. To figure out how to do it, they called up innovation consultant and author Bryan Mattimore. Together, they focused on one primary ideation technique — opportunity redefinition — to increase sales. The results were stunning. Six months…

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50 Awesome Social Media Content Ideas for Killer Posts

Every year around the end of December, I consider making the same new year’s resolution: give up social media. It’s a huge time suck, it can be distracting, and sometimes, it feels downright depressing. (Have you ever binge-read through Facebook’s curated news? Especially in an election year? #bleak) However, when January rolls around, I never actually stick to my resolution – partly because social media is more fun than working sometimes — but, also, because it’s is extremely important –…

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The Ultimate Guide to 2016 Social Media Conferences – August Update

You might think that the whole point of social media is for humans to connect on the internet – not face-to-face. But in fact, one of the best ways of ramping up your social media game is by strategizing in person at social media conferences. Conferences like these can help you meet others tackling the same challenges that you are (i.e. getting your audience to listen and think you’re awesome) and keep you abreast of changes in the way the…

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How to Play your Way into Innovation with Ideation Games

Work and play. Two completely disparate concepts, right? Maybe not. In reality, games can be employed in an office setting to help companies with more effective ideation games – which often results in better ideas and happier employees. What is a Game?  Games are an important aspect of everyday life for many people; games as different as baseball, poker and Final Fantasy, have permeated cultures worldwide. Video games, in particular, have become a staple of Western culture and, part of the global zeitgeist in…

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The 22 Best Blog Title Generators on the Internet

Blog Title Generator Tools There are a lot of blog title generator tools out there. Most of them are free and some have more functionality than others but they are generally all pretty useful in their own right. Here's our take on some of the most popular ones. Portent This blog title generator has been around for a while and is handy and easy to use. Just enter your keyword and hit enter and you’ll get one potential title at the…
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How to Run an Ideation Workshop that Actually Leads to Innovation

Innovation isn’t simple. Coming up with new ideas when you’ve already been doing something for a long time can feel daunting, especially if everyone on your team is well-entrenched in the processes you’ve set up and the brand/voice/tone/identity you’ve spent years establishing. That’s why the ideation workshop exists – it is a powerful tool to help you get out of the stale modes of thought that can start to dull even the sharpest minds over time. It’d be hard to find…

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10 Ideation Techniques And Methods

The oversaturation of info on the web means that coming up with great content ideas is more important than ever. But it's also starting to seem harder than ever to churn out consistently good ideas. Sure, the easy access to pervasive tools like Google means that you can find whatever you're looking for right when you're looking for it. But this convenience has also made us a bit lazy when it comes to our ideation techniques. Let’s not forget that Google is a search engine…
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4 Crucial SEO Tips

Marketing in the modern world of the Internet is a whole different playing field than it was ten, or even five years ago. Even just in the last couple of years, SEO has graduated from coloring a paint by numbers picture to crafting a complex and nuanced 3D vector design. When Google first started ranking pages, you could simply slip in a few words related to your brand here and there on various pages of your site, and you would…
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4 Easy Ways to be Awesome at Mobile Content Marketing

Here’s the deal. It seems like we’re facing the end of an era — The Age of the Desktop Computer. Now that we have lightweight tablets to tote around, smart watches to wear on our wrists, and internet-connected phones that fit in a breast pocket, desktop computers are becoming obsolete – which means we’re shifting to a world in which people will only be accessing the web from small, portable devices. According to a report on mobile Internet usage by…

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