Blog

So You Want to Grow Your Email Marketing Database?

One thing most companies these days are obsessed with is growing their email marketing database. Using the Internet is an excellent way to do so – and get more customers – since there are lots of people that hang out there. (In fact, nearly 3.2 billion people are now using the Internet worldwide!) However, getting advertising content to the people you want to draw in is becoming more and more difficult, due to a variety of factors: the rise of adblocking,…

2
Read More

The Secrets of Creating Viral Content

You’ve heard about astounding success stories like this before: a digital media startup opens up with a big idea, targets a particular niche and then intends to fully leverage the power of social media – and breaks the internet. But you’ve never gotten the behind the scenes insight before, the secrets behind how those teams make decisions to publish content. Enter LittleThings,  the leading lifestyle destination for inspiring, uplifting, and inspiring content. Since its launch in September 2014, LittleThings has experienced…

0
Read More

Unique Opt-In Forms that Make us Want to Give It Up

As we delve deeper to the content gate debate, I inevitably keep thinking of my own complicated experience with gated content. Despite what’s probably an initial universal desire to flee, gating content remains one of the best lead generation tactics out there. I’ll be clicking around a site, deep in a post and I’ll catch a headline out of the corner of my eye, or a pop-up at the bottom of the page. More info, yes! Form, ugh! But more…

0
Read More

10 Reasons Why Your Gated Content Isn’t Helping with Lead Generation

On the surface, gating your content behind a form seems like a pretty straightforward way to increase your lead generation – in fact, when you get to the end of this article you’ll have the option to sign up to download one of our coolest new content pieces. You tell people you have some awesome content, they hand over their information to get it and, voila, a new customer is born. Unfortunately, the effectiveness of gating content isn’t that simple. In…

2
Read More

How did one company increase sales by 52% using creative ideation?

Catholic Knights Insurance has one unique marketing constraint: it only sells insurance to Catholics. They’re a team of experts, so after establishing market leadership in quality healthcare and successfully defending various lawsuits against their company, the Catholic Knights decided to grow their top-line. To figure out how to do it, they called up innovation consultant and author Bryan Mattimore. Together, they focused on one primary ideation technique — opportunity redefinition — to increase sales. The results were stunning. Six months…

0
Read More

50 Awesome Social Media Content Ideas for Killer Posts

Every year around the end of December, I consider making the same new year’s resolution: give up social media. It’s a huge time suck, it can be distracting, and sometimes, it feels downright depressing. (Have you ever binge-read through Facebook’s curated news? Especially in an election year? #bleak) However, when January rolls around, I never actually stick to my resolution – partly because social media is more fun than working sometimes — but, also, because it’s is extremely important –…

2
Read More

The Ultimate Guide to 2016 Social Media Conferences – August Update

You might think that the whole point of social media is for humans to connect on the internet – not face-to-face. But in fact, one of the best ways of ramping up your social media game is by strategizing in person at social media conferences. Conferences like these can help you meet others tackling the same challenges that you are (i.e. getting your audience to listen and think you’re awesome) and keep you abreast of changes in the way the…

3
Read More

How to Play your Way into Innovation with Ideation Games

Work and play. Two completely disparate concepts, right? Maybe not. In reality, games can be employed in an office setting to help companies with more effective ideation games – which often results in better ideas and happier employees. What is a Game?  Games are an important aspect of everyday life for many people; games as different as baseball, poker and Final Fantasy, have permeated cultures worldwide. Video games, in particular, have become a staple of Western culture and, part of the global zeitgeist in…

0
Read More

The 22 Best Blog Title Generators on the Internet

Blog Title Generator Tools There are a lot of blog title generator tools out there. Most of them are free and some have more functionality than others but they are generally all pretty useful in their own right. Here's our take on some of the most popular ones. Portent This blog title generator has been around for a while and is handy and easy to use. Just enter your keyword and hit enter and you’ll get one potential title at the…
5
Read More

How to Run an Ideation Workshop that Actually Leads to Innovation

Innovation isn’t simple. Coming up with new ideas when you’ve already been doing something for a long time can feel daunting, especially if everyone on your team is well-entrenched in the processes you’ve set up and the brand/voice/tone/identity you’ve spent years establishing. That’s why the ideation workshop exists – it is a powerful tool to help you get out of the stale modes of thought that can start to dull even the sharpest minds over time. It’d be hard to find…

1
Read More

Oz Content Technologies, Inc.
73 Spring St, Suite 507
New York, NY 10012