Blog

10 Ideation Techniques And Methods

The oversaturation of info on the web means that coming up with great content ideas is more important than ever. But it's also starting to seem harder than ever to churn out consistently good ideas. Sure, the easy access to pervasive tools like Google means that you can find whatever you're looking for right when you're looking for it. But this convenience has also made us a bit lazy when it comes to our ideation techniques. Let’s not forget that Google is a search engine…
0
Read More

4 Crucial SEO Tips

Marketing in the modern world of the Internet is a whole different playing field than it was ten, or even five years ago. Even just in the last couple of years, SEO has graduated from coloring a paint by numbers picture to crafting a complex and nuanced 3D vector design. When Google first started ranking pages, you could simply slip in a few words related to your brand here and there on various pages of your site, and you would…
0
Read More

4 Easy Ways to be Awesome at Mobile Content Marketing

Here’s the deal. It seems like we’re facing the end of an era — The Age of the Desktop Computer. Now that we have lightweight tablets to tote around, smart watches to wear on our wrists, and internet-connected phones that fit in a breast pocket, desktop computers are becoming obsolete – which means we’re shifting to a world in which people will only be accessing the web from small, portable devices. According to a report on mobile Internet usage by…

0
Read More

9 Tricks to Make Sure Your Marketing Tanks in 2016

We’re back at the office with our new sweaters, cool gadgets, and fading hangovers and our brains are swirling with predictions about what’s to come in 2016. Everyone on the internet is forecasting winners, announcing what you absolutely MUST do to win, which is why we’re going to take a minute to remind you that what you DON’T DO is just as important. If you want your business to succeed you don’t want to waste money or commit these garish…

0
Read More

2016 Roundup: Coolest Content Marketing and Tech Tools

The new year is upon us and it’s time to gear up for our 2016 content marketing strategies! Yeah right, you’ve all been working on these for months and are still scrambling to make sure your editorial calendar is on fleek, all your writers and strategists are on the same page and that you aren’t missing out on any of the amazing tools you could be taking advantage of to make sure that this year is your most successful year…

7
Read More

How to Spruce Up Your Content Marketing for the Holidays

Even though supermarkets across the country have been blasting Christmas carols since the day after Halloween, we all know the holiday season doesn’t officially start until Thanksgiving has come and gone. While this cheery time of year means family vacations and time off of work for lots of people, it shouldn’t signal a time to take a break from your content marketing efforts. In fact, the holidays are an excellent time to harness the power of content marketing – to…

0
Read More

Is Marketing As We Know it Dead? The Machines Are Taking Over!

Our generation has sort of grown up with the idea that machines are something to be feared. From Terminator to Minority Report to the imposing scariness of Star Wars’ IG-88, the idea of robots taking over the world is one that has always kinda terrified us but also one that is starting to get more and more realistic. And maybe it’s not something to be so scared of after all – everything from cars to car vending machines to houses…

0
Read More

The AI Controversy: How to Debate AI at a Party

You’re at a holiday cocktail party, it’s work related. Everybody is talking about everybody they know. You don’t know anybody, but you do know something: artificial intelligence will change your life and, it’ll change marketing. Artificial intelligence (AI) is the art of making computers think. Machine learning is a type of AI that gives computers the ability to learn without being explicitly programmed. Machine learning helps  computer programs teach themselves to grow and change when exposed to new data. You…

0
Read More

5 Reasons You Shouldn’t Underestimate the Power of the Marketing Podcast (With Infographic)

There’s no question that today, digital publishers and businesses with an online presence need to focus on inbound marketing in order to succeed. After all, with ad-blockers on the rise and people consuming their media on-demand, the best way to bring customers to you is to give them high-quality content to let them know how valuable and trustworthy you are. Now, obviously, one huge part of inbound and content marketing on the web is blogging. It’s important, and everyone who…

0
Read More

What Does the Rise of Beacon Technology Mean to Content Marketers?

Imagine walking down the street and getting a buzz on your cell phone telling you that the winter jacket you fell in love with while browsing jcrew.com has been marked down by $60. You look up to realize you are standing outside of the J. Crew store on Broadway – how easy it would be to just stroll in and take advantage of the new sale. Or what if you just strapped on your skis and headed out on the mountain…

0
Read More

Oz Content Technologies, Inc.
73 Spring St, Suite 507
New York, NY 10012