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9 Tricks to Make Sure Your Marketing Tanks in 2016

We’re back at the office with our new sweaters, cool gadgets, and fading hangovers and our brains are swirling with predictions about what’s to come in 2016. Everyone on the internet is forecasting winners, announcing what you absolutely MUST do to win, which is why we’re going to take a minute to remind you that what you DON’T DO is just as important. If you want your business to succeed you don’t want to waste money or commit these garish…

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2016 Roundup: Coolest Content Marketing and Tech Tools

The new year is upon us and it’s time to gear up for our 2016 content marketing strategies! Yeah right, you’ve all been working on these for months and are still scrambling to make sure your editorial calendar is on fleek, all your writers and strategists are on the same page and that you aren’t missing out on any of the amazing tools you could be taking advantage of to make sure that this year is your most successful year…

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How to Spruce Up Your Content Marketing for the Holidays

Even though supermarkets across the country have been blasting Christmas carols since the day after Halloween, we all know the holiday season doesn’t officially start until Thanksgiving has come and gone. While this cheery time of year means family vacations and time off of work for lots of people, it shouldn’t signal a time to take a break from your content marketing efforts. In fact, the holidays are an excellent time to harness the power of content marketing – to…

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Is Marketing As We Know it Dead? The Machines Are Taking Over!

Our generation has sort of grown up with the idea that machines are something to be feared. From Terminator to Minority Report to the imposing scariness of Star Wars’ IG-88, the idea of robots taking over the world is one that has always kinda terrified us but also one that is starting to get more and more realistic. And maybe it’s not something to be so scared of after all – everything from cars to car vending machines to houses…

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The AI Controversy: How to Debate AI at a Party

You’re at a holiday cocktail party, it’s work related. Everybody is talking about everybody they know. You don’t know anybody, but you do know something: artificial intelligence will change your life and, it’ll change marketing. Artificial intelligence (AI) is the art of making computers think. Machine learning is a type of AI that gives computers the ability to learn without being explicitly programmed. Machine learning helps  computer programs teach themselves to grow and change when exposed to new data. You…

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5 Reasons You Shouldn’t Underestimate the Power of the Marketing Podcast (With Infographic)

There’s no question that today, digital publishers and businesses with an online presence need to focus on inbound marketing in order to succeed. After all, with ad-blockers on the rise and people consuming their media on-demand, the best way to bring customers to you is to give them high-quality content to let them know how valuable and trustworthy you are. Now, obviously, one huge part of inbound and content marketing on the web is blogging. It’s important, and everyone who…

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What Does the Rise of Beacon Technology Mean to Content Marketers?

Imagine walking down the street and getting a buzz on your cell phone telling you that the winter jacket you fell in love with while browsing jcrew.com has been marked down by $60. You look up to realize you are standing outside of the J. Crew store on Broadway – how easy it would be to just stroll in and take advantage of the new sale. Or what if you just strapped on your skis and headed out on the mountain…

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What Your Brand Needs to Know About Native Video Ads

You know when you’re reading The Onion and after you’ve read the main headlines and have scrolled through the page, you see a section called “Lesser News From Around the Web” that looks like other news stories but is actually filled with paid ads for the last Puppy Flower bouquet or a pair of hi-top sneakers that you searched for on Amazon? That, my friend, is called native advertising. Native advertising is getting a ton of hype these days, but…

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5 Simple Insider Tips on How to Buy SaaS

Laziness, properly executed, can actually reap great rewards. In a refreshing counter-narrative to today’s productivity-obsessed culture Hlade’s law states, “if you have a difficult task, give it to a lazy person; they will find an easier way to do it.” In fact, it’s only a certain type of lackadaisical genius that could have bestowed upon our society miracles like the elevator, the microwave, and the Clapper. The lazy automate. Paradoxically, we the lazy are often willing knuckle down now, just…

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How to Avoid Information Overload and Keep Teams Productive

Donald Trump and Kim Kardashian are teaching anthropology to a chimpanzee. “Beauty is why humans are nature’s exception. It’s really the center of culture,” says Trump. “Part of the beauty of me is that I’m very rich.” Kim nods in agreement and takes a selfie. “There’s a lot of baggage that comes with our species, but it’s like Louis Vuitton baggage.” The alarm clock saves you from the recurring dream. But the beeping transitions seamlessly to Facebook,Twitter, and Instagram alerts.…

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