advertising

All You Need to Know About Content Marketing vs. Traditional Marketing

Way back when, before I became a content marketer, I thought I had a good understanding of the nuts and bolts of content marketing vs. traditional marketing: content marketing referred to “blogs,” and traditional marketing referred to TV or print ads. I basically thought that companies created blog content to draw customers to their business, and that’s where content marketing efforts started and stopped. Now that I’ve been doing this for years, I’ve learned that while “blogs” (like this one!)…

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Is Marketing Art or Science? This Post Will Make You Think About it Differently

The question that marketing folks grapple with on a daily basis – Is marketing art or science? – has been explored inside and out. It’s been asked a million times by strategists, CEOs, clients, sales teams and everyone in between and the resounding answer seems to that, duh, it has to be both. They are two sides of the same coin – you need artistic vision and creativity in order to produce compelling content and you need scientific data and…

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Everything You Need to Know About Lead Capture Pages

The human attention span is a mysterious thing. I consider myself a pretty focused person, but I can’t tell you how many times a week I experience a sequence like the following: I sit down on the couch about to drink a beer, when I realize I forgot a bottle opener. So I get up and head to the kitchen to find one when I notice that a bouquet of flowers in a vase on the counter is wilting. I go…

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3 Surprising Ways Machine Learning is Being Used In Advertising

If you’re a bit of a tech geek like me, you’ve probably caught wind of the newest technology trend that has the scientific community buzzing. Machine learning: the future of the next millennia of human advancement, presumably, or at least our newest tool breaching the gap between what machines can do and what needs to be done by human beings exclusively. But what exactly is machine learning and what can it do?   What is Machine Learning? “Machine learning is a…

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3 Ways that Advances in Computer Vision will Change Content Marketing Forever

While achievements in the field of computer vision are often so industry specific that progress is hard to see, the developments in the last few weeks have been unequivocally significant: Facebook launched “Moments,” which recognizes which of your friends are in the photos you take; Google released a new photo app with automatic tagging abilities that allow a user to search for words like “sunset,” “dog,” or the color “blue,” without ever manually tagging a picture; GumGum, a company that uses computer…

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