B2B

The Best B2B Lead Generation Ideas Based on Budget

It isn’t difficult to find B2B lead generation ideas. The problem is in choosing which ideas might work for your company and then getting those ideas implemented. It takes a lot more than merely seeing an idea to make it successful. You have to get buy-in, budget, time to create and implement it, and tools. So we thought, how can we help you implement more B2B lead generation ideas? By listing them out based on your resources and assets. “B2B…

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7 B2B Marketing Strategies that You Need to Be Using This Year

Is your company using these crucial B2B marketing strategies?  Did you know that 51% of B2B businesses don’t have a marketing strategy in place? WTF? Are we the only ones that think this is crazy? How can you succeed if you don’t know where you are going? Getting a well-defined marketing strategy in place is a crucial aspect of developing your business, and the only way you can consistently distribute your brand message.  What follows are several B2B marketing strategies…

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6 Powerful Content Ideas to Boost Your B2B Blogs

If you’re a content marketing person like me, you’re probably well-versed in the importance of B2B blogs – and you’ve probably also seen all those oft-quoted statistics about what your blogging can do for your B2B company. (If not, check out this great roundup of B2B blogging stats compiled by Hubspot…. did you know that companies that use blogs receive 67% more leads than those that don’t?!) Blogging is a great way to drive up awareness about your company, and…

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How to Make Your B2B Content More Shareable

Okay so you’ve worked hard to get your publishing cadence up to cruise control speed and you have a steady flow of content in the pipeline. This is great news for you and your team and, these days, a rare position to find yourself in. Hypothetically it should be smooth sailing from here, right? So why aren’t you getting the traction you want on your posts when you put the time and money into creating awesome, souped-up content that your…

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Tips to Make Sales and Marketing More than Just “Frenemies”

Marketing and Sales have historically been at odds with each other, which is totally counterintuitive to the mutual goals of the two teams. Marketers think salespeople are lazy and sales teams are constantly frustrated with marketers for not drumming up enough leads. While this rivalry generates a little healthy competition between the two teams, it’s actually kind of annoying. The bottom line is that aligning your marketing team with sales will make your job easier and your work more productive.…

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How to Repurpose Content like a Pro (and Make Your Good Ideas Last Twice as Long)

Producing and distributing marketing content that your customers find engaging and compelling can grow into a time-consuming and costly task, so it’s important to milk your best content for all it’s worth. Repurposing content is a killer way to get more traction out of the stuff that has performed well with your audience. Not to mention, everyone is doing it. Almost 60% of marketers reuse content two to five times in order to generate “snackable” content based on assets and…

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Set up a $100,000 Content Marketing Tech Stack for under $100

The number one topic of conversation around the office these days is the content marketing stack, and it’s not hard to see why. Choosing the right collection of tools can be frustrating and confusing, especially for a new company operating on a budget. But it’s not only the newbies who want to know. We work with dozens of content marketers from companies of all sizes, and it seems like everyone is asking the same basic questions: What is the optimal…

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You Are SO Worth It: How to Convince your Manager to Invest in Content Creation

One of the biggest challenges that content marketers face is idea generation. Content marketing depends on both quality and quantity and you can’t sacrifice one for the other if you want to maximize your marketing efforts. Generating quality ideas is, of course, at the core of content marketing but you also need a steady stream of said ideas flowing through the pipeline to ensure that material is fresh and that you are consistently providing your customers with the kind of…

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3 Reasons Content Ideation Is Essential to Content Marketers

We all want to have great ideas and we all want long term success, right?  For those of us running lean teams or at small agency, a robust content ideation process if crucial. I can’t overstate it, I learned from experience. And now, competition for clients and share of mind is growing fiercer as large, skilled writing teams, armed with journalists, enter the marketplace. Writing and content creation is no longer the bottleneck; effective idea generation is the bottleneck. At…

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