brands

Your Complete Guide to the Branding Process

Growing up, I went to a small school that ended in 8th grade. This meant that for high school, I headed to a new school, with strangers who didn’t have any preconceived notions about who I was. Since I was entering an all-girls’ prep school in Tennessee, I decided I’d become the ultimate southern prep. Over the summer, I spent my days shopping for polo shirts, buying Lily Pulitzer skirts, and investing in the latest Patagonia pullovers. When I walked…

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4 Reasons Taylor Swift is Actually a Content Marketing Guru

Unless you’ve been living under a rock, you know that Taylor Swift is everywhere, and it doesn’t take a genius to figure out that her success comes from more than her catchy music and winning personality. The young pop star clearly understands what her brand is and how to get her message across. Of course, as a marketer, I couldn’t help but notice how much attention her personal brand attracts and the ease with which she’s become adored by a…

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