internet marketing

All You Need to Know About Content Marketing vs. Traditional Marketing

Way back when, before I became a content marketer, I thought I had a good understanding of the nuts and bolts of content marketing vs. traditional marketing: content marketing referred to “blogs,” and traditional marketing referred to TV or print ads. I basically thought that companies created blog content to draw customers to their business, and that’s where content marketing efforts started and stopped. Now that I’ve been doing this for years, I’ve learned that while “blogs” (like this one!)…

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Is Marketing Art or Science? This Post Will Make You Think About it Differently

The question that marketing folks grapple with on a daily basis – Is marketing art or science? – has been explored inside and out. It’s been asked a million times by strategists, CEOs, clients, sales teams and everyone in between and the resounding answer seems to that, duh, it has to be both. They are two sides of the same coin – you need artistic vision and creativity in order to produce compelling content and you need scientific data and…

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50 Digital Marketing Quotes that Will Make You a Smarter Marketer

If you spend any time on social media these days, there’s a good chance you’re friends with a quote person. You know – one of those people who crams their feeds with occasionally uplifting, but unbearably cheesy quotes from famous figures, like: “Be the change you wish to see in the world” –Mahatma Gandhi, or, “Be yourself; everyone else is already taken.” –Oscar Wilde Full disclosure: in high school, I was a quote person. My locker, notebooks, MySpace Profile and…

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