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Your Complete Guide to the Branding Process

Growing up, I went to a small school that ended in 8th grade. This meant that for high school, I headed to a new school, with strangers who didn’t have any preconceived notions about who I was. Since I was entering an all-girls’ prep school in Tennessee, I decided I’d become the ultimate southern prep. Over the summer, I spent my days shopping for polo shirts, buying Lily Pulitzer skirts, and investing in the latest Patagonia pullovers. When I walked…

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Is Marketing As We Know it Dead? The Machines Are Taking Over!

Our generation has sort of grown up with the idea that machines are something to be feared. From Terminator to Minority Report to the imposing scariness of Star Wars’ IG-88, the idea of robots taking over the world is one that has always kinda terrified us but also one that is starting to get more and more realistic. And maybe it’s not something to be so scared of after all – everything from cars to car vending machines to houses…

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