Discover and learn the new frontier of content marketing: Ideation
Gain a deep understanding of how the battle for content engagement can be won at the research stage and learn how to consistently come up with unique content angles. Topics covered in this course include:
- Dataset modeling and creation techniques
- Topic modeling, including taxonomy and data exploration models
- Content research techniques, e.g. evergreen vs. trending, skyscraper, combinatorial creativity, SEO, and social
- Measuring results and analytics overview
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