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10 Tips for MQL Lead Generation — How to Meet Your MQL Quota

Generating leads is at the top of the list of important tasks for most businesses. Generating leads isn’t easy, but it’s generating the Marketing Qualified Leads (MQLs) that are more likely to work their way down the funnel and convert into sales that most marketers struggle with. Reliable MQL lead generation requires a lot more thoughtful work throughout the funnel while generating non-qualified leads only requires that the top of the funnel and lead magnets be persuasive. As a marketer…

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16 Tips to Boost Your Content Marketing for Lead Generation Strategy

Are you having trouble finding a reliable way to use content marketing for lead generation? Generating leads through valuable content requires a concerted effort to deliver the type of content that your customers want, in a way that helps them to connect personally with your brand. Customers value content that helps them to solve their problems. It’s an essential pillar of SEO. According to WebDAM, B2B companies that blog consistently generate 67% more leads than companies that do not. But…

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SEO lead generation techniques

17 Effective SEO Lead Generation Techniques

Do you want to generate more SEO leads? Here at Oz, most of our leads come in through SEO, and so we’re very passionate about the topic! In this article, we’ll be taking you through some of the SEO lead generation techniques which have worked for us, as well as share some of the data we’ve gained. Why is Search engine optimization a long-term strategy? It aims to position your company as an industry leader through the production of valuable…

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organic lead generation

The Top 25 Organic Lead Generation Techniques for B2B

For B2B companies, there is nothing more important than keeping your sales pipeline filled with high-quality B2B leads.  Your ability to reach revenue targets is directly tied to your ability to find reliable organic lead generation techniques. Finding the right strategies for your company can be a challenge, but executing them effectively is even harder. If you are specifically looking for tips relating to generating SEO leads, you might be interested in a recent piece that we published here. Although…

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Lead Nurturing Best Practices Cover Image

Lead Nurturing Best Practices Every Marketer Needs to Know

Attracting leads is the first part of the equation—the next part is keeping them engaged with your campaign. A surefire way for your company’s name to stay at the top of your leads’ minds is to set up a drip campaign with lead nurturing best practices. Because you’re giving them information over a period of weeks, they’ll see an email from your company appear in their inbox and remember why they searched for you in the first place. These are…

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Keyword Search Volume Image

How to Inflate Keyword Search Volume

Explained via Covfefe, Coke and Netflix There are trillions of searches done on search engines like Bing and Google every year. The search engines collect a count of how many times each search term or “keyword” was searched in a given month. Tools like Oz Content allow you to mine this search data to help you create content that people are looking for. This is a crucial step to the content ideation process. Some of these terms are extremely valuable.…

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the demand generation vs lead generation debate

Demand Generation vs Lead Generation – According to Experts

Plus, The Top Demand Generation and Lead Generation Strategies that Helped us Grow at Oz A lot of B2B companies are familiar with the demand generation vs lead generation debate- though a number of marketers persist in using the two terms interchangeably. While it’s rare that you’d be corrected for that error in nomenclature, lumping them together isn’t that helpful for your marketing strategy – demand and leads are two very different things. Leads are the promise of a sale – it’s a potential…

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B2b Demand Gen

The Top 11 B2B Demand Generation Best Practices

The rules of B2B marketing are in constant flux. You might come up with a killer recipe for content that will be completely obsolete in a couple of weeks. It’s harder to keep up with B2B demand than it is to follow the comment stream on a live White House Press Conference – blink for a second and you’re bound to miss something huuuuuge. The best we can do is to try to stay apprised of where marketing is headed…

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20 Interesting Blog Ideas and Tactics We Use to Come Up With Them

Pretty much every company worth their salt has their own blog these days. Content marketing is one of the biggest drivers of growth and ROI and is also relatively cheap compared to other channels. In return for the nominal investment, you get subscribers, great stuff to fill your social networks and validation in your industry, not to mention other perks like developing partnerships with rad companies and the ability to reach even wider audiences. But frankly, coming up with new…

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5 Tactics to Thrive in the Future of Blogging (Backed by Experts & Science)

Blogging has seen quite a ride, hasn’t it? In the past 20 years or so, it’s gone from online diaries to personal communication tools to marketing machines leveraged by businesses large and small. Blogs are pretty unrecognizable from what they used to be just five years ago. And five years from now, they’ll have changed again. With millions of blogs out there, and more being created every day, the blogging space is influenced by more trends and more individuals than…

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