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Lead Nurturing Best Practices Cover Image

Lead Nurturing Best Practices Every Marketer Needs to Know

Attracting leads is the first part of the equation—the next part is keeping them engaged with your campaign. A surefire way for your company’s name to stay at the top of your leads’ minds is to set up a drip campaign with lead nurturing best practices. Because you’re giving them information over a period of weeks, they’ll see an email from your company appear in their inbox and remember why they searched for you in the first place. These are…

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Keyword Search Volume Image

How to Inflate Keyword Search Volume

Explained via Covfefe, Coke and Netflix There are trillions of searches done on search engines like Bing and Google every year. The search engines collect a count of how many times each search term or “keyword” was searched in a given month. Tools like Oz Content allow you to mine this search data to help you create content that people are looking for. This is a crucial step to the content ideation process. Some of these terms are extremely valuable.…

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the demand generation vs lead generation debate

Demand Generation vs Lead Generation – According to Experts

Plus, The Top Demand Generation and Lead Generation Strategies that Helped us Grow at Oz A lot of B2B companies are familiar with the demand generation vs lead generation debate- though a number of marketers persist in using the two terms interchangeably. While it’s rare that you’d be corrected for that error in nomenclature, lumping them together isn’t that helpful for your marketing strategy – demand and leads are two very different things. Leads are the promise of a sale – it’s a potential…

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B2b Demand Gen

The Top 11 B2B Demand Generation Best Practices

The rules of B2B marketing are in constant flux. You might come up with a killer recipe for content that will be completely obsolete in a couple of weeks. It’s harder to keep up with B2B demand than it is to follow the comment stream on a live White House Press Conference – blink for a second and you’re bound to miss something huuuuuge. The best we can do is to try to stay apprised of where marketing is headed…

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20 Interesting Blog Ideas and Tactics We Use to Come Up With Them

Pretty much every company worth their salt has their own blog these days. Content marketing is one of the biggest drivers of growth and ROI and is also relatively cheap compared to other channels. In return for the nominal investment, you get subscribers, great stuff to fill your social networks and validation in your industry, not to mention other perks like developing partnerships with rad companies and the ability to reach even wider audiences. But frankly, coming up with new…

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5 Tactics to Thrive in the Future of Blogging (Backed by Experts & Science)

Blogging has seen quite a ride, hasn’t it? In the past 20 years or so, it’s gone from online diaries to personal communication tools to marketing machines leveraged by businesses large and small. Blogs are pretty unrecognizable from what they used to be just five years ago. And five years from now, they’ll have changed again. With millions of blogs out there, and more being created every day, the blogging space is influenced by more trends and more individuals than…

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The Best B2B Lead Generation Ideas Based on Budget

It isn’t difficult to find B2B lead generation ideas. The problem is in choosing which ideas might work for your company and then getting those ideas implemented. It takes a lot more than merely seeing an idea to make it successful. You have to get buy-in, budget, time to create and implement it, and tools. So we thought, how can we help you implement more B2B lead generation ideas? By listing them out based on your resources and assets. “B2B…

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These are the Most Powerful Marketing Automation Strategies of the Year

Marketing automation is gaining popularity rapidly, especially amongst companies that want to optimize their email lead generation and prospect nurturing process. In fact, there are nearly 11 times more B2B organizations using marketing automation today, than in 2011. What’s driving adoption? It works. Check out 12 benefits of marketing automation here. The marketing automation strategies presented below will be fairly easy to implement on almost any automation software, and are relevant for businesses at varying stages and with various levels…

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The Ultimate Guide to Content Marketing Conferences in 2016 (Fall Update)

Content marketing conferences are hands down one of the best ways to gain insight into the latest trends and changes in the world of content marketing. And they offer an awesome opportunity to connect with industry leaders and peers. And the best part is that there are SO MANY conferences, all across North America – some specialize in Inbound while others focus on social media and everything in between. Here’s a list of the content marketing conferences you shouldn’t miss out…

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All You Need to Know About Content Marketing vs. Traditional Marketing

Way back when, before I became a content marketer, I thought I had a good understanding of the nuts and bolts of content marketing vs. traditional marketing: content marketing referred to “blogs,” and traditional marketing referred to TV or print ads. I basically thought that companies created blog content to draw customers to their business, and that’s where content marketing efforts started and stopped. Now that I’ve been doing this for years, I’ve learned that while “blogs” (like this one!)…

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New York, NY 10012