If you spend any time on social media these days, there’s a good chance you’re friends with a quote person. You know – one of those people who crams their feeds with occasionally uplifting, but unbearably cheesy quotes from famous figures, like: “Be the change you wish to see in the world” –Mahatma Gandhi, or, “Be yourself; everyone else is already taken.” –Oscar Wilde

Full disclosure: in high school, I was a quote person. My locker, notebooks, MySpace Profile and even AIM away messages were filled with heartwarming couplets from Dr. Seuss poems, lines from Rilke’s Letter to a Young Poet and, of course, the most touching ‘90s alt-rock lyrics: “It’s something unpredictable, but in the end it’s right, I hope you had the time of your life.”-Green Day

Luckily for everyone involved in my life – both online and off – I’ve graduated from my obsession with motivational quotes, and my social media feeds are filled with more appropriate life updates now. But recently, I’ve noticed that my addiction may have been transferred elsewhere: to digital marketing quotes.

I’m a full-time content marketer now, and I constantly find myself copying and pasting snippets of wisdom from other standout digital marketers into a word document, then referencing these digital marketing quotes when I’m feeling stuck, uninspired, or a little directionless. (Turns out – I’m still a quote person).

But digital marketing quotes, unlike the soundbites usually shared on social, can actually be extremely helpful when it comes to helping marketers craft their campaigns, tailor their strategies, and even develop their own personal marketing philosophies.

Here are our 50 of our favorite digital marketing quotes we’ve collected. Don’t worry –none of them have ever been printed on a mug or magnet. (Yet.)

General Digital Marketing Quotes

“Digital marketing is the all-mighty gateway between electronic technology and marketing psychology. Knowing how to master and manage the information going out and into this gateway can be the difference between making or breaking your business.”Cory Firth

“Build relationships, not links.” –Scott Wyden Kivowitz

Digital marketing quotes bridge the gap between experts and marketers“The mark of a good marketing strategy is not how many gadgets and neologisms are crammed into it, but how effectively it achieves worthy goals. Therefore, how you define your intent will have a profound impact on whether you succeed or fail.” –Greg Satell

“The more you know about your competitors, what they’re doing and what they’re finding success with, the more information you will have to create a more advanced and successful campaign of your own.” –Marc Herschberger

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. “ –Neil Patel

“With a million resources at the click of the button, the consumer is now the focus of marketing campaigns, instead of the product. Consumers are smarter than ever before, continuing on the trend that we’ve seen through history; and don’t respond to obvious product placements; instead, they respond to more authentic forms of marketing.” –Ana Gotter

“Think about changing the mantra from always be closing, to always be helping.” –Jonathan Lister

Social Media Marketing Quotes

“There’s a lot to be learned from your audience online. You’ll get honest feedback on campaigns and messaging, for one. Incorporating your fans’ interpretation and opinion of your brand can get you both fresh content and loyal fans. “ –Adam Fridman

“Why use social media? Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

“You should start building your social media platform the moment you decide you’re going to sell something, whether that will be two days or 200 days from now.” –Guy Kawasaki

Digital marketing quotes can inform social media marketing efforts“Focus on one content type (is it textual, video, audio, in-person), one platform (my blog/website, iTunes, YouTube, etc.), and consistently deliver relevant content to a specific audience, over time. That’s it. In the beginning I became so distracted about trying a little bit of everything that I wasn’t great at anything.” – Joe Pulizzi

“Have a consistent point of view on Instagram. Consistency is a major component of effectively branding yourself on Instagram.” – Allie Morgan

“Visual content can act as a ‘gateway’ to more valuable content. When planning visual content to post on social platforms, think in terms of how it can drive traffic back to your website, products and services.” –Donna Moritz

“Marketers are starting to let their hair down and realize that great video content doesn’t need to be highly produced. Live-streaming gives everyone the opportunity to connect with each other in real-time, which humanizes social media and provides a way for us to have more meaningful experiences that go far beyond just giving retweets and likes.” – Ileane Smith

“The best social media plans deliver content that’s optimized to each channel. Engage the target audience on the channels they use with material that is unique to the channel. Select social channels that fit brand message, type of content, and target audience.” –Keith A. Quesenberry

“Remember your followers are likely following hundreds or even thousands of other people. If you’re not publishing new content as often as the other accounts out there, it’s easy to get lost and forgotten.” –Dominique Jackson

“Social media doesn’t transform your business overnight. It could take months to see any real growth or measurable results. But that doesn’t mean it’s not working. It just takes time.” –Jenn Herman

“People have learned to tune out promotional messages and accounts that talk only about themselves and focus on the features of their products, not the needs of their customers. If this describes your company, your messages may not be reaching your ideal audience. If you treat your followers like friends, it can make all the difference when it comes to your social media strategy.” –Matt Secrist

“Keep it short. No one reads more than the first paragraph. You have 10 seconds, make it count.” –Eric Miller

Download our checklist “Ideation Workshop” and go through it during your next ideation session to consistently develop innovative ideas.

Content Marketing Quotes

“How do we get found in search engines? How do we get people to talk about us on social? We better be interesting and helpful, and we better do that on a consistent basis.” –Joe Pulizzi

“Content marketing is all the marketing that’s left.” –Seth Godin

“As you can imagine, strong conversion-oriented writing is crucial for successful content marketing. How quickly (and easily) you are able to get people to opt into an email list, read a blog post, or share your content will decide the number and quality of your leads.” –Khalid Saleh

“One of the best ways to sabotage your content is to not tie is to your goals. Know why you’re creating content. “ –Ellen Gomes

Digital marketing quotes help content marketers develop strategies“As you give people more and more free content, customers arrive at a point where they want to reciprocate the benefit that they’ve received. If your company helps them become a better marketer and make more money, they’ll come to a point where they’ll want to buy something from you to pay you back for all of the free content you’ve provided.” –Joseph Putnam

“Before all other things create content that is valuable to your target audience.  Master that skill first then focus on best practices for content marketing and SEO” –Ryan Hanley

“Inbound produces results by using content to turn website visitors into leads, so the focus is on optimizing that content and that conversion experience.” –Mike Lieberman

“Great content has a life beyond its initial publication. It can be used in pitches to the media and to influencers in your field. Your content is like a résumé that reporters can review, and that publications can use to assess your potential as a guest columnist.” –Jen Ribble

“First and foremost, a content marketer has a nose for a good story. She knows that a great marketing story involves a hero, mentor, goal, obstacle, and moral. And she can uncover her own business’s story — and even help other organizations do the same.” –Demian Farnworth

“While creating a bunch of content may seem like an easy first step, it can be a trap. Soon, you’re obsessed with “feeding the beast,” and you suddenly can’t find time to build a jumble of blog posts into a cohesive content marketing strategy.” –Alex Schirtzinger

“One of the biggest differences between effective content marketers and those who fail is a documented strategy.” –Patricia Redsicker

“Pushing yourself as a writer means trying new things when it comes to your content. Are you really good at long-form editorial pieces? Then try shorter listicle-style articles. Are you really awesome at whitepapers? Mix it up with a video script. The goal of any content program is to find what works and do more of it, but it’s important to allocate a percentage of your writing hours to R&D. Otherwise, you may miss out on something new and exciting that can have a big impact on your program.” –Ashley Taylor Anderson

“To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” –Michelle Stinson Ross

“If you’re looking for fast or strong results, you might be tempted to scale up your strategy quickly or invest a lot in producing more content. This is somewhat advisable, but only if you’re adhering certain quality standards. In the content marketing world, it’s far better to have one solid piece of work than a dozen mediocre pieces.” –Jose Vasquez

Content Creation Quotes

“If you want to become a better writer, become a better student of your reader. It’s actually pretty simple. Great writing is connecting with readers in a meaningful way. You won’t be able to perform that task unless you get in their heads. ” – Neil Patel

“Establish order on the planet of your blog by using proven structures for your blog posts. Lists, sections and other structures break up big chunks of text to make your posts easier to write and read.” – Tracy Gold

“History has a lot of lessons to teach us, stories to tell us, and experiences to share with us. This makes history an almost unending source of content marketing inspiration. What’s more, it can be quite specific to a particular industry.” –Armando Roggio

Digital marketing quotes offer tips for content writers“Get over the fears of messing up or sounding stupid. Just write the way you talk and you’ll be able to knock out your first draft in no time.” –Logan Zanelli

“The fact of the matter is that, at their core, typos in collateral undermine a marketer’s credibility with customers and prospects. If your company doesn’t know the difference between “there,” “their,” and “they’re,” how are you supposed to be trusted with the hard stuff, like–I don’t know–revenue generation?” –Marissa Lyman

“Reading the titles of blog posts can also give you blog ideas for topics. You don’t have to be scared to rephrase someone else’s opinion (instead of creating your own thought) if you only read the titles.” –Marieke van de Rakt

“Your headline is the first impression to your content. Make sure it tells the story in your content.” –Taylor Paluck

“People love stories. It’s why we’ve been telling them since prehistoric man first gathered around a fire. Anytime you find that the piece you’re working on feels a little drab or is getting bogged down in nitty-gritty facts and details, inject a relevant anecdote.” – Sarah Rickerd

“Once you’re out of school, you don’t have to write everything in order, starting at the beginning. Begin where you’re inspired.” –Heidi  

“Rambling is a big problem for many writers. Not as big as some other problems, such as affordable health insurance or the Middle East, which has been a problem for many decades because of disputes over territory. Speaking of which, the word “territory” has an interesting word origin from terra, meaning earth. But the point is, don’t ramble.” – Dean Rieck

The Future of Internet Marketing Quotes

“Small articles, and light content in general, have no future (unless you’re Seth Godin). Look around the web, and you’ll notice that all the major websites in each industry are producing big content.” –Mauro D’Andrea

Digital marketing quotes tell us that Pokemon Go is the future of marketing.“Maybe you’re rolling your eyes and saying “my prospects don’t care about Pokémon,” but consider that as many as 9.5 million of the U.S. population is playing Pokémon Go every single day. You surely have a prospect who’s playing. So why not insert a line about the Pokémon phenomenon into your next prospecting email? Your line about capturing a Caterpie might just help you build rapport and expand your relationship.” –Adam Honig

“Experts in the tech world forecast Virtual Reality’s (VR) exponential reach to consumers in the next few years… As affordable devices and more realistic software improve its growing popularity, a shiny new door is wide open for marketers.” –Ryan Scott

“Since native ads look, read, and feel like non-promotional content, ad blocking technology does not prevent them from displaying. Native ads have already been trending, but with more ad blocking panic setting in, these babies should become an essential part of your digital marketing strategy.” –Margot da Cunha

“Wearable technologies – considering that very few people can access them now – will gain real traction in about 3-5 years. When they do, however, digital marketers will be able to capitalize on our attitudes, behaviors, patterns, and trends.” –Tristan Jasper Escoto

“The power of user-generated content will surpass branded content as brands begin to relinquish control of their own brands’ marketing to their customers. From online reviews, to social media posts and blogs, this means there will be a strong need for brands to create a positive impact in their consumers’ minds.” – Daniel Newman

“Until now, marketers had two choices: they could either pick personalized, or scalable, but not both; they could opt for inefficient manual ways of personalized engagement, or choose static digital marketing that scaled but took a one-size-fits-all approach. Machine intelligence is changing that. AI-driven brand storytelling intelligently adapts to a consumer’s unique preferences and behavior to deliver truly personalized stories at scale, by combining the human elements of storytelling with machine-powered personalization.” –Vijay Chittoor

Do you agree or disagree with any of these quotes? Did we miss anything? Let us know in the comments!