Matt Lovett

Google killed Autocomplete. Who stands to lose?

Today is the day that Google kills off its Autocomplete API. Sites that rely on the API will have to make major changes to their business models, or risk going down.  It’s not only companies who’ll have to pivot, some content marketers themselves, will have to change they way they work, specifically the way they decide what ideas to write about. Ubersuggest, Keyword.io, LongtailPro, and Keyword Canine are major sites used by content marketers, for keyword research as well as…

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Set up a $100,000 Content Marketing Tech Stack for under $100

The number one topic of conversation around the office these days is the content marketing stack, and it’s not hard to see why. Choosing the right collection of tools can be frustrating and confusing, especially for a new company operating on a budget. But it’s not only the newbies who want to know. We work with dozens of content marketers from companies of all sizes, and it seems like everyone is asking the same basic questions: What is the optimal…

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3 Reasons Content Ideation Is Essential to Content Marketers

We all want to have great ideas and we all want long term success, right?  For those of us running lean teams or at small agency, a robust content ideation process if crucial. I can’t overstate it, I learned from experience. And now, competition for clients and share of mind is growing fiercer as large, skilled writing teams, armed with journalists, enter the marketplace. Writing and content creation is no longer the bottleneck; effective idea generation is the bottleneck. At…

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