Content Marketing

10 Tips for MQL Lead Generation — How to Meet Your MQL Quota

Generating leads is at the top of the list of important tasks for most businesses. Generating leads isn’t easy, but it’s generating the Marketing Qualified Leads (MQLs) that are more likely to work their way down the funnel and convert into sales that most marketers struggle with. Reliable MQL lead generation requires a lot more thoughtful work throughout the funnel while generating non-qualified leads only requires that the top of the funnel and lead magnets be persuasive. As a marketer…

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16 Tips to Boost Your Content Marketing for Lead Generation Strategy

Are you having trouble finding a reliable way to use content marketing for lead generation? Generating leads through valuable content requires a concerted effort to deliver the type of content that your customers want, in a way that helps them to connect personally with your brand. Customers value content that helps them to solve their problems. It’s an essential pillar of SEO. According to WebDAM, B2B companies that blog consistently generate 67% more leads than companies that do not. But…

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SEO lead generation techniques

17 Effective SEO Lead Generation Techniques

Do you want to generate more SEO leads? Here at Oz, most of our leads come in through SEO, and so we’re very passionate about the topic! In this article, we’ll be taking you through some of the SEO lead generation techniques which have worked for us, as well as share some of the data we’ve gained. Why is Search engine optimization a long-term strategy? It aims to position your company as an industry leader through the production of valuable…

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organic lead generation

The Top 25 Organic Lead Generation Techniques for B2B

For B2B companies, there is nothing more important than keeping your sales pipeline filled with high-quality B2B leads.  Your ability to reach revenue targets is directly tied to your ability to find reliable organic lead generation techniques. Finding the right strategies for your company can be a challenge, but executing them effectively is even harder. If you are specifically looking for tips relating to generating SEO leads, you might be interested in a recent piece that we published here. Although…

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5 Tactics to Thrive in the Future of Blogging (Backed by Experts & Science)

Blogging has seen quite a ride, hasn’t it? In the past 20 years or so, it’s gone from online diaries to personal communication tools to marketing machines leveraged by businesses large and small. Blogs are pretty unrecognizable from what they used to be just five years ago. And five years from now, they’ll have changed again. With millions of blogs out there, and more being created every day, the blogging space is influenced by more trends and more individuals than…

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The Best B2B Lead Generation Ideas Based on Budget

It isn’t difficult to find B2B lead generation ideas. The problem is in choosing which ideas might work for your company and then getting those ideas implemented. It takes a lot more than merely seeing an idea to make it successful. You have to get buy-in, budget, time to create and implement it, and tools. So we thought, how can we help you implement more B2B lead generation ideas? By listing them out based on your resources and assets. “B2B…

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These are the Most Powerful Marketing Automation Strategies of the Year

Marketing automation is gaining popularity rapidly, especially amongst companies that want to optimize their email lead generation and prospect nurturing process. In fact, there are nearly 11 times more B2B organizations using marketing automation today, than in 2011. What’s driving adoption? It works. Check out 12 benefits of marketing automation here. The marketing automation strategies presented below will be fairly easy to implement on almost any automation software, and are relevant for businesses at varying stages and with various levels…

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The Ultimate Guide to Content Marketing Conferences in 2016 (Fall Update)

Content marketing conferences are hands down one of the best ways to gain insight into the latest trends and changes in the world of content marketing. And they offer an awesome opportunity to connect with industry leaders and peers. And the best part is that there are SO MANY conferences, all across North America – some specialize in Inbound while others focus on social media and everything in between. Here’s a list of the content marketing conferences you shouldn’t miss out…

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All You Need to Know About Content Marketing vs. Traditional Marketing

Way back when, before I became a content marketer, I thought I had a good understanding of the nuts and bolts of content marketing vs. traditional marketing: content marketing referred to “blogs,” and traditional marketing referred to TV or print ads. I basically thought that companies created blog content to draw customers to their business, and that’s where content marketing efforts started and stopped. Now that I’ve been doing this for years, I’ve learned that while “blogs” (like this one!)…

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Is Marketing Art or Science? This Post Will Make You Think About it Differently

The question that marketing folks grapple with on a daily basis – Is marketing art or science? – has been explored inside and out. It’s been asked a million times by strategists, CEOs, clients, sales teams and everyone in between and the resounding answer seems to that, duh, it has to be both. They are two sides of the same coin – you need artistic vision and creativity in order to produce compelling content and you need scientific data and…

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New York, NY 10012