Content Marketing

4 Reasons Taylor Swift is Actually a Content Marketing Guru

Unless you’ve been living under a rock, you know that Taylor Swift is everywhere, and it doesn’t take a genius to figure out that her success comes from more than her catchy music and winning personality. The young pop star clearly understands what her brand is and how to get her message across. Of course, as a marketer, I couldn’t help but notice how much attention her personal brand attracts and the ease with which she’s become adored by a…

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Google’s News Lab: Making Reporters better Marketers and Marketers better Reporters

In a wired world, where everyone’s a content creator, and the commingling of traditional reporting, writing, blogging, and marketing is much discussed, Google is latest to blur the lines. Last month, the company introduced a complete suite of tools for journalists through an initiative they call News Lab. In a blog post introducing the initiative, Google explained that it wants to collaborate with journalists, citizen journalists, and entrepreneurs to help build the “future of media.” To ensure that they’re part…

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3 Ways that Advances in Computer Vision will Change Content Marketing Forever

While achievements in the field of computer vision are often so industry specific that progress is hard to see, the developments in the last few weeks have been unequivocally significant: Facebook launched “Moments,” which recognizes which of your friends are in the photos you take; Google released a new photo app with automatic tagging abilities that allow a user to search for words like “sunset,” “dog,” or the color “blue,” without ever manually tagging a picture; GumGum, a company that uses computer…

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