In a surprising change in direction, Google’s Gary Illyes recommended that webmasters continue to include “authorship markup,” in their source code and not remove it as it may become useful again. Illyes, who works as a Webmaster Trends analyst, spoke to an audience today at the Search Marketing Expo in New York, didn’t give many further details, although many in the crowd of specialists were blown away. In August of 2014, Google had not only decommissioned authorship but had reportedly stopped processing the data, that is, it was as dead as can be.

But what does all this mean?

Although I’m an author myself, and content marketer to boot, I hadn’t the faintest idea. 

Luckily, Oz just brought on my favorite new team member, Head of Growth, Nikhil Jhunjhnuwala. I knew I had someone who could quickly decode this info for me (and for you). Like many of our most important conversations, it happened via Slack. I’ve done just a bit of editing for spelling and clarity, but this is pretty real. Our office to your ears.


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Google Plus Authorship takeaways for content marketers:

  • We don’t know why Google is reviving authorship, but last time around the benefits were tangible, and for marketers, there’s no downside.
  • Implement the tags if you haven’t already, keep them if you have them.
  • Keep your eyes and ears open to see how Google will use authorship in the future.
  • We will continue to bow to Google, our overlord, because we have little choice.

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